Is BKNG or PINS cheaper?

On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and PINS at 42.44.

Which has grown faster, BKNG or PINS?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus PINS at 18.08%.

Does BKNG or PINS pay a bigger dividend?

BKNG pays a dividend (0.97% yield) while PINS does not currently pay one.

Is BKNG or PINS more profitable?

BKNG runs the higher net margin — BKNG at 22.23% versus PINS at 7.64%.

Which has been the better investment, BKNG or PINS?

Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus PINS at -21.58%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs Pinterest, Inc. (PINS)

BKNG leads on 8 of 11 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and Pinterest, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

PINS

Pinterest, Inc.

$13.43B

$20.21Communication Services

Total return — BKNG vs PINS

growth of $100 · last 7y

BKNG +123.6%PINS -17.2%BKNG compounded faster

BKNG PINS

BKNG vs PINS: by the numbers

•BKNG is the larger company ($127.81B vs $13.43B market cap).
•BKNG trades at the lower earnings multiple (21.75 vs 42.44 P/E).
•BKNG converts more revenue to profit (22.23% vs 7.64% net margin).
•BKNG grew revenue faster over the past five years (37.43% vs 18.08% CAGR).
•BKNG pays a dividend (0.97% yield) while PINS does not currently pay one.

Which is better, BKNG or PINS?

Metric tally: BKNG 8 · PINS 3

It depends on what you're optimizing for:

ValueBKNG(lower P/E)

GrowthBKNG(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	PINS
P/E ratio	21.75●	42.44
Forward P/E	13.38	—
P/S ratio	4.73	2.94●
P/B ratio	—	4.51
PEG ratio	0.14	—
EV / EBITDA	14.07●	30.93
FCF yield	6.90%	9.38%●

Profitability

Metric	BKNG	PINS
Gross margin	100.00%●	79.86%
Operating margin	34.28%●	7.36%
Net margin	22.23%●	7.64%
ROE	-96.88%	11.73%●
ROIC	50.82%●	5.88%

Dividends

Metric	BKNG	PINS
Dividend yield	0.97%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	PINS
Revenue CAGR (5Y)	37.43%●	18.08%
EPS CAGR (5Y)	158.62%	—
FCF CAGR (5Y)	39.83%	39.27%
Total return CAGR (5Y)	12.81%●	-21.58%

Frequently asked

Which is better, BKNG or PINS?: It depends on your goal. value: BKNG (lower P/E); growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 8 to 3.
Is BKNG or PINS cheaper?: On trailing earnings, BKNG is cheaper: BKNG trades at a 21.75 P/E and PINS at 42.44.
Which has grown faster, BKNG or PINS?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus PINS at 18.08%.
Does BKNG or PINS pay a bigger dividend?: BKNG pays a dividend (0.97% yield) while PINS does not currently pay one.
Is BKNG or PINS more profitable?: BKNG runs the higher net margin — BKNG at 22.23% versus PINS at 7.64%.
Which has been the better investment, BKNG or PINS?: Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus PINS at -21.58%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full PINS analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio Pinterest P/E ratio Booking dividend yield Pinterest dividend yield Booking ROE Pinterest ROE Booking operating margin Pinterest operating margin Booking revenue growth Pinterest revenue growth Booking free cash flow Pinterest free cash flow

Booking & Pinterest appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.