Which has grown faster, BKNG or SNAP?

Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus SNAP at 16.73%.

Does BKNG or SNAP pay a bigger dividend?

BKNG pays a dividend (0.97% yield) while SNAP does not currently pay one.

Is BKNG or SNAP more profitable?

BKNG runs the higher net margin — BKNG at 22.23% versus SNAP at -6.72%.

Which has been the better investment, BKNG or SNAP?

Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus SNAP at -39.34%. Past performance doesn't predict future results.

Booking Holdings Inc. (BKNG) vs Snap Inc. (SNAP)

BKNG leads on 7 of 9 compared metrics.

A side-by-side comparison of Booking Holdings Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

BKNG

Booking Holdings Inc.

$127.81B

$164.94Consumer Cyclical

SNAP

Snap Inc.

$8.90B

$5.26Communication Services

Total return — BKNG vs SNAP

growth of $100 · last 9y

BKNG +137.8%SNAP -78.5%BKNG compounded faster

Log scale — wide-divergence pair

BKNG SNAP

BKNG vs SNAP: by the numbers

•BKNG is the larger company ($127.81B vs $8.90B market cap).
•BKNG is profitable (22.23% net margin) while SNAP runs a net loss (-6.72%).
•BKNG grew revenue faster over the past five years (37.43% vs 16.73% CAGR).
•BKNG pays a dividend (0.97% yield) while SNAP does not currently pay one.

Which is better, BKNG or SNAP?

Metric tally: BKNG 7 · SNAP 2

It depends on what you're optimizing for:

GrowthBKNG(faster 5Y revenue CAGR)

QualityBKNG(higher ROIC)

Valuation

Metric	BKNG	SNAP
P/E ratio	21.75	—
Forward P/E	13.38●	42.69
P/S ratio	4.73	1.46●
P/B ratio	—	4.26
PEG ratio	0.14	—
EV / EBITDA	14.07	—
FCF yield	6.90%	6.86%

Profitability

Metric	BKNG	SNAP
Gross margin	100.00%●	55.77%
Operating margin	34.28%●	-6.77%
Net margin	22.23%●	-6.72%
ROE	-96.88%	-19.66%●
ROIC	50.82%●	-8.20%

Dividends

Metric	BKNG	SNAP
Dividend yield	0.97%	—
Payout ratio	24.14%	—

Growth (annualized)

Metric	BKNG	SNAP
Revenue CAGR (5Y)	37.43%●	16.73%
EPS CAGR (5Y)	158.62%	—
FCF CAGR (5Y)	39.83%	—
Total return CAGR (5Y)	12.81%●	-39.34%

Frequently asked

Which is better, BKNG or SNAP?: It depends on your goal. growth: BKNG (faster 5Y revenue CAGR); quality: BKNG (higher ROIC). Across all compared metrics, BKNG leads 7 to 2.
Which has grown faster, BKNG or SNAP?: Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus SNAP at 16.73%.
Does BKNG or SNAP pay a bigger dividend?: BKNG pays a dividend (0.97% yield) while SNAP does not currently pay one.
Is BKNG or SNAP more profitable?: BKNG runs the higher net margin — BKNG at 22.23% versus SNAP at -6.72%.
Which has been the better investment, BKNG or SNAP?: Over the past 5-year, BKNG delivered the higher annualized total return — BKNG at 12.30% versus SNAP at -39.34%. Past performance doesn't predict future results.

Go deeper

Full BKNG analysis Full SNAP analysis Interactive comparison tool

Dig into the metrics

Booking P/E ratio Snap P/E ratio Booking dividend yield Snap dividend yield Booking ROE Snap ROE Booking operating margin Snap operating margin Booking revenue growth Snap revenue growth Booking free cash flow Snap free cash flow

Booking & Snap appear in these rankings

Fastest Revenue Growth Stocks Highest ROIC Stocks Highest Operating Margin Stocks Highest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.