Roku, Inc. (ROKU) Net Profit Margin: 4.06%
Is Roku, Inc.’s net profit margin high or low?
Roku, Inc.'s net profit margin of 4.06% is 182% above its 5-year average of -4.96%, near the high end of its 5-year range (-20.36%–8.77%).
The net profit margin for Roku, Inc. (ROKU) is 4.06% as of Wednesday, June 10, 2026. It is above its 12-month average by 734.38% (-0.64%).
ROKU Net Profit Margin Chart
ROKU Average Net Profit Margin Chart
ROKU Current vs Average Net Profit Margin Chart
ROKU Net Profit Margin Metrics
NET PROFIT MARGIN
4.06%
NET PROFIT MARGIN AVG TTM
-0.64%
NET PROFIT MARGIN AVG 3Y
-9.39%
NET PROFIT MARGIN AVG 5Y
-4.96%
NET PROFIT MARGIN AVG 10Y
-6.55%
NET PROFIT MARGIN AVG 15Y
-6.55%
NET PROFIT MARGIN AVG 20Y
-6.55%
CURRENT VS TTM AVG
+734.38%
CURRENT VS 3Y AVG
+143.23%
CURRENT VS 5Y AVG
+181.80%
CURRENT VS 10Y AVG
+161.94%
CURRENT VS 15Y AVG
+161.94%
CURRENT VS 20Y AVG
+161.94%
ROKU Competitors' Net Profit Margin
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Roku, Inc. (ROKU) | $17.27B | 4.06% | -0.64% | -9.39% | -4.96% |
| Charter Communications, Inc. (CHTR) | $19.45B | 9.03% | 9.16% | 9.01% | 8.63% |
| Pinterest, Inc. (PINS) | $14.47B | 7.64% | 30.47% | 14.08% | 10.17% |
| Snap Inc. (SNAP) | $9.10B | -6.72% | -10.39% | -20.14% | -21.68% |
| The Trade Desk, Inc. (TTD) | $9.07B | 14.57% | 15.70% | 10.99% | 14.08% |
| Zillow Group, Inc. Class C (Z) | $8.15B | 2.27% | -2.06% | -4.35% | -8.69% |
| Reddit, Inc. (RDDT) | $33.69B | 28.60% | -6.60% | -12.07% | -16.75% |
| Electronic Arts Inc. (EA) | $50.95B | 11.78% | 13.40% | 13.61% | 13.43% |
| Comcast Corporation (CMCSA) | $85.63B | 15.00% | 14.63% | 11.59% | 11.45% |
| Spotify Technology S.A. (SPOT) | $103.45B | 15.43% | 10.06% | 3.11% | 0.79% |
Margin Comparison
Operating Margin
2.1%
Net Profit Margin
4.1%
Roku, Inc. Net Profit Margin Formula & Definition
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Roku, Inc. Net Profit Margin FAQ
- What is the net profit margin for Roku, Inc. (ROKU)?
- The net profit margin for ROKU stock is 4.06%.
- Is Roku, Inc.'s net profit margin high or low?
- Roku, Inc.'s net profit margin of 4.06% is 182% above its 5-year average of -4.96%, near the high end of its 5-year range (-20.36%–8.77%).
- What is the TTM average net profit margin for Roku, Inc. (ROKU)?
- The TTM average net profit margin for ROKU stock is -0.64%.
- What is the 3Y average net profit margin for Roku, Inc. (ROKU)?
- The 3Y average net profit margin for ROKU stock is -9.39%.
- What is the 5Y average net profit margin for Roku, Inc. (ROKU)?
- The 5Y average net profit margin for ROKU stock is -4.96%.
- What is the 10Y average net profit margin for Roku, Inc. (ROKU)?
- The 10Y average net profit margin for ROKU stock is -6.55%.
- What is the 15Y average net profit margin for Roku, Inc. (ROKU)?
- The 15Y average net profit margin for ROKU stock is -6.55%.
- What is the 20Y average net profit margin for Roku, Inc. (ROKU)?
- The 20Y average net profit margin for ROKU stock is -6.55%.
Roku, Inc. Net Profit Margin History
| DATE | NET PROFIT MARGIN |
|---|---|
| 2025-12-31 | 1.87% |
| 2024-12-31 | -3.15% |
| 2023-12-31 | -20.36% |
| 2022-12-31 | -15.93% |
| 2021-12-31 | 8.77% |
| 2020-12-31 | -0.98% |
| 2019-12-31 | -5.31% |
| 2018-12-31 | -1.19% |
| 2017-12-31 | -12.39% |
| 2016-12-31 | -10.73% |
| 2015-12-31 | -12.70% |
Related Metrics
About Roku, Inc.
Roku, Inc., alongside its affiliated companies, operates a significant platform for television streaming. The enterprise is segmented into two primary areas: Platform and Player. Through its platform, users can effortlessly explore and access a vast selection of content, including films, television series, live broadcasts, news updates, sports events, and other forms of entertainment. As of December 31, 2021, Roku had garnered 60.1 million active user accounts. Beyond its core streaming service, Roku generates revenue from diverse offerings such as digital and video advertisements, content distribution, and the management of subscriptions and billing. The company also facilitates various e-commerce transactions and provides opportunities for brand sponsorship and promotions. Roku further diversifies its business by manufacturing, marketing, and licensing smart televisions under the "Roku TV" brand. Additionally, it offers a line of Roku-branded hardware, which includes streaming devices, audio equipment, and related accessories. A specific revenue stream comes from selling dedicated channel buttons that are integrated into the remote controls of its streaming gadgets. Roku distributes its comprehensive range of products and services through multiple channels: traditional retail outlets, specialized distributors, and directly to consumers via its official website. Its operational footprint extends across the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, and broadly throughout both North and South America, as well as Europe. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.
- Sector
- Communication Services
- Industry
- Entertainment
- CEO
- Anthony J. Wood