Roku, Inc. (ROKU) Gross Margin: 44.19%
Is Roku, Inc.’s gross margin high or low?
Roku, Inc.'s gross margin of 44.19% is in line with its 5-year average of 45.65%, near the low end of its 5-year range (43.70%–50.95%).
The gross margin for Roku, Inc. (ROKU) is 44.19% as of Wednesday, June 10, 2026. It is above its 12-month average by 0.79% (43.84%).
ROKU Gross Margin Chart
ROKU Average Gross Margin Chart
ROKU Current vs Average Gross Margin Chart
ROKU Gross Margin Metrics
GROSS MARGIN
44.19%
GROSS MARGIN AVG TTM
43.84%
GROSS MARGIN AVG 3Y
44.37%
GROSS MARGIN AVG 5Y
45.65%
GROSS MARGIN AVG 10Y
41.81%
GROSS MARGIN AVG 15Y
41.81%
GROSS MARGIN AVG 20Y
41.81%
CURRENT VS TTM AVG
+0.79%
CURRENT VS 3Y AVG
-0.41%
CURRENT VS 5Y AVG
-3.19%
CURRENT VS 10Y AVG
+5.70%
CURRENT VS 15Y AVG
+5.70%
CURRENT VS 20Y AVG
+5.70%
ROKU Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Roku, Inc. (ROKU) | — | 44.19% | 43.84% | 44.37% | 45.65% |
| Charter Communications, Inc. (CHTR) | $19.45B | 43.26% | 46.14% | 43.65% | 41.75% |
| Pinterest, Inc. (PINS) | $14.47B | 79.86% | 79.75% | 78.19% | 77.61% |
| Snap Inc. (SNAP) | $9.10B | 55.77% | 54.41% | 55.87% | 55.63% |
| The Trade Desk, Inc. (TTD) | $9.07B | 77.83% | 79.66% | 80.68% | 80.47% |
| Zillow Group, Inc. Class C (Z) | $8.15B | 73.34% | 75.28% | 77.55% | 79.89% |
| Reddit, Inc. (RDDT) | $33.69B | 91.37% | 90.84% | 88.03% | 85.52% |
| Electronic Arts Inc. (EA) | $50.95B | 78.99% | 79.14% | 77.89% | 76.40% |
| Comcast Corporation (CMCSA) | $85.63B | 70.13% | 70.91% | 70.03% | 69.18% |
| Spotify Technology S.A. (SPOT) | $103.45B | 32.31% | 31.06% | 28.18% | 27.51% |
Gross Margin Analysis
Gross Margin
44.2%
(Revenue - COGS) / Revenue
Roku, Inc. Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Roku, Inc. Gross Margin FAQ
- What is the gross margin for Roku, Inc. (ROKU)?
- The gross margin for ROKU stock is 44.19%.
- Is Roku, Inc.'s gross margin high or low?
- Roku, Inc.'s gross margin of 44.19% is in line with its 5-year average of 45.65%, near the low end of its 5-year range (43.70%–50.95%).
- What is the TTM average gross margin for Roku, Inc. (ROKU)?
- The TTM average gross margin for ROKU stock is 43.84%.
- What is the 3Y average gross margin for Roku, Inc. (ROKU)?
- The 3Y average gross margin for ROKU stock is 44.37%.
- What is the 5Y average gross margin for Roku, Inc. (ROKU)?
- The 5Y average gross margin for ROKU stock is 45.65%.
- What is the 10Y average gross margin for Roku, Inc. (ROKU)?
- The 10Y average gross margin for ROKU stock is 41.81%.
- What is the 15Y average gross margin for Roku, Inc. (ROKU)?
- The 15Y average gross margin for ROKU stock is 41.81%.
- What is the 20Y average gross margin for Roku, Inc. (ROKU)?
- The 20Y average gross margin for ROKU stock is 41.81%.
Roku, Inc. Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2025-12-31 | 43.79% |
| 2024-12-31 | 43.90% |
| 2023-12-31 | 43.70% |
| 2022-12-31 | 46.09% |
| 2021-12-31 | 50.95% |
| 2020-12-31 | 45.45% |
| 2019-12-31 | 43.87% |
| 2018-12-31 | 44.73% |
| 2017-12-31 | 38.97% |
| 2016-12-31 | 30.36% |
| 2015-12-31 | 28.07% |
Related Metrics
About Roku, Inc.
Roku, Inc., alongside its affiliated companies, operates a significant platform for television streaming. The enterprise is segmented into two primary areas: Platform and Player. Through its platform, users can effortlessly explore and access a vast selection of content, including films, television series, live broadcasts, news updates, sports events, and other forms of entertainment. As of December 31, 2021, Roku had garnered 60.1 million active user accounts. Beyond its core streaming service, Roku generates revenue from diverse offerings such as digital and video advertisements, content distribution, and the management of subscriptions and billing. The company also facilitates various e-commerce transactions and provides opportunities for brand sponsorship and promotions. Roku further diversifies its business by manufacturing, marketing, and licensing smart televisions under the "Roku TV" brand. Additionally, it offers a line of Roku-branded hardware, which includes streaming devices, audio equipment, and related accessories. A specific revenue stream comes from selling dedicated channel buttons that are integrated into the remote controls of its streaming gadgets. Roku distributes its comprehensive range of products and services through multiple channels: traditional retail outlets, specialized distributors, and directly to consumers via its official website. Its operational footprint extends across the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, and broadly throughout both North and South America, as well as Europe. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.
- Sector
- Communication Services
- Industry
- Entertainment
- CEO
- Anthony J. Wood