Alphabet Inc. (GOOGL) Net Profit Margin: 32.80%
Is Alphabet Inc.’s net profit margin high or low?
Alphabet Inc.'s net profit margin of 32.80% is 24% above its 5-year average of 26.36%, near the high end of its 5-year range (21.20%–32.80%).
The net profit margin for Alphabet Inc. (GOOGL) is 32.80% as of Tuesday, June 9, 2026. It is above its 12-month average by 6.84% (30.70%).
GOOGL Net Profit Margin Chart
GOOGL Average Net Profit Margin Chart
GOOGL Current vs Average Net Profit Margin Chart
GOOGL Net Profit Margin Metrics
NET PROFIT MARGIN
32.80%
NET PROFIT MARGIN AVG TTM
30.70%
NET PROFIT MARGIN AVG 3Y
26.65%
NET PROFIT MARGIN AVG 5Y
26.36%
NET PROFIT MARGIN AVG 10Y
23.33%
NET PROFIT MARGIN AVG 15Y
23.69%
NET PROFIT MARGIN AVG 20Y
24.01%
CURRENT VS TTM AVG
+6.84%
CURRENT VS 3Y AVG
+23.07%
CURRENT VS 5Y AVG
+24.42%
CURRENT VS 10Y AVG
+40.58%
CURRENT VS 15Y AVG
+38.46%
CURRENT VS 20Y AVG
+36.61%
GOOGL Competitors' Net Profit Margin
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Alphabet Inc. (GOOGL) | — | 32.80% | 30.70% | 26.65% | 26.36% |
| Apple Inc. (AAPL) | $4.27T | 26.92% | 25.45% | 25.40% | 25.48% |
| Microsoft Corporation (MSFT) | $3.00T | 36.15% | 36.05% | 35.74% | 35.06% |
| Meta Platforms, Inc. (META) | $1.48T | 30.08% | 33.99% | 29.22% | 30.69% |
| Amazon.com, Inc. (AMZN) | $2.63T | 10.83% | 10.06% | 6.22% | 6.25% |
| Netflix, Inc. (NFLX) | $342.80B | 24.30% | 23.32% | 19.22% | 17.53% |
Margin Comparison
Operating Margin
32.0%
Net Profit Margin
32.8%
Alphabet Inc. Net Profit Margin Formula & Definition
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Alphabet Inc. Net Profit Margin FAQ
- What is the net profit margin for Alphabet Inc. (GOOGL)?
- The net profit margin for GOOGL stock is 32.80%.
- Is Alphabet Inc.'s net profit margin high or low?
- Alphabet Inc.'s net profit margin of 32.80% is 24% above its 5-year average of 26.36%, near the high end of its 5-year range (21.20%–32.80%).
- What is the TTM average net profit margin for Alphabet Inc. (GOOGL)?
- The TTM average net profit margin for GOOGL stock is 30.70%.
- What is the 3Y average net profit margin for Alphabet Inc. (GOOGL)?
- The 3Y average net profit margin for GOOGL stock is 26.65%.
- What is the 5Y average net profit margin for Alphabet Inc. (GOOGL)?
- The 5Y average net profit margin for GOOGL stock is 26.36%.
- What is the 10Y average net profit margin for Alphabet Inc. (GOOGL)?
- The 10Y average net profit margin for GOOGL stock is 23.33%.
- What is the 15Y average net profit margin for Alphabet Inc. (GOOGL)?
- The 15Y average net profit margin for GOOGL stock is 23.69%.
- What is the 20Y average net profit margin for Alphabet Inc. (GOOGL)?
- The 20Y average net profit margin for GOOGL stock is 24.01%.
Alphabet Inc. Net Profit Margin History
| DATE | NET PROFIT MARGIN |
|---|---|
| 2025-12-31 | 32.80% |
| 2024-12-31 | 28.60% |
| 2023-12-31 | 24.01% |
| 2022-12-31 | 21.20% |
| 2021-12-31 | 29.51% |
| 2020-12-31 | 22.06% |
| 2019-12-31 | 21.22% |
| 2018-12-31 | 22.46% |
| 2017-12-31 | 11.42% |
| 2016-12-31 | 21.58% |
| 2015-12-31 | 21.80% |
| 2014-12-31 | 21.42% |
| 2013-12-31 | 22.93% |
| 2012-12-31 | 23.32% |
| 2011-12-31 | 25.69% |
| 2010-12-31 | 29.01% |
| 2009-12-31 | 27.57% |
| 2008-12-31 | 19.39% |
| 2007-12-31 | 25.33% |
| 2006-12-31 | 29.02% |
| 2005-12-31 | 23.87% |
| 2004-12-31 | 12.51% |
| 2003-12-31 | 7.21% |
| 2002-12-31 | 22.67% |
| 2001-12-31 | 8.08% |
| 2000-12-31 | -76.88% |
| 1999-12-31 | 0.00% |
Related Metrics
About Alphabet Inc.
Alphabet Inc. provides a diverse range of products and digital platforms to consumers across multiple global regions, including North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. The company's operations are organized into three primary divisions: Google Services, Google Cloud, and "Other Bets." The Google Services segment delivers core offerings such as its advertising solutions, the Android operating system, the Chrome browser, and various hardware. It also features popular applications like Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. This division further handles the sale of applications, in-app purchases, and digital content via the Google Play store, alongside marketing devices such as Fitbit wearables, Google Nest smart home products, Pixel smartphones, and other proprietary hardware. It also provides non-advertising services for YouTube. The Google Cloud segment offers a comprehensive suite of infrastructure, platform, and other cloud computing services for businesses. This includes Google Workspace, a collection of cloud-native collaboration tools for enterprises, featuring applications like Gmail, Docs, Drive, Calendar, and Meet, among other specialized services for corporate clients. Lastly, the "Other Bets" segment is engaged in developing and selling health technology and internet services. Established in 1998, Alphabet Inc. maintains its principal executive offices in Mountain View, California.
- Sector
- Communication Services
- Industry
- Internet Content & Information
- CEO
- Sundar Pichai