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Alphabet Inc. (GOOGL) EV/Sales Ratio: 10.67x

Is Alphabet Inc.’s EV/Sales ratio high or low?

Alphabet Inc.'s EV/Sales ratio of 10.67x is 58% above its 5-year average of 6.76x, near the high end of its 5-year range (3.90x–11.78x).

The EV/Sales ratio for Alphabet Inc. (GOOGL) is 10.67x as of Tuesday, June 9, 2026. It is above its 12-month average by 20.48% (8.86x).

GOOGL EV/Sales Ratio Chart

GOOGL EV/Sales Ratio
10.67x+77.24% 1Y
Zoom

GOOGL Average EV/Sales Ratio Chart

GOOGL Current vs Average EV/Sales Ratio Chart

GOOGL EV/Sales Ratio Metrics

EV/SALES RATIO

10.67x

EV/SALES RATIO AVG TTM

8.86x

EV/SALES RATIO AVG 3Y

7.05x

EV/SALES RATIO AVG 5Y

6.76x

EV/SALES RATIO AVG 10Y

6.62x

EV/SALES RATIO AVG 15Y

6.32x

EV/SALES RATIO AVG 20Y

6.92x

CURRENT VS TTM AVG

+20.48%

CURRENT VS 3Y AVG

+51.26%

CURRENT VS 5Y AVG

+57.81%

CURRENT VS 10Y AVG

+61.18%

CURRENT VS 15Y AVG

+68.91%

CURRENT VS 20Y AVG

+54.15%

GOOGL Competitors' EV/Sales Ratio

NAMEMARKET CAPEV/SALES RATIOTTM3Y5Y
Alphabet Inc. (GOOGL)10.67x8.86x7.05x6.76x
Apple Inc. (AAPL)$4.27T9.61x9.17x8.59x7.96x
Microsoft Corporation (MSFT)$3.00T9.51x12.20x12.62x12.23x
Meta Platforms, Inc. (META)$1.48T7.27x9.45x8.94x7.68x
Amazon.com, Inc. (AMZN)$2.63T3.72x3.71x3.43x3.30x
Netflix, Inc. (NFLX)$342.80B7.57x10.66x9.29x8.08x

Understanding EV/Sales

Enterprise Value (EV) = Market Cap + Total Debt - Cash

Sales = Total Revenue (TTM)

EV/Sales is commonly used because:

  • It works for unprofitable companies where P/E doesn't apply
  • Revenue is harder to manipulate than earnings
  • It supports comparisons across companies at different profitability stages
  • It is frequently used for software and other revenue-growth-focused companies

Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.

Alphabet Inc. EV/Sales Ratio Formula & Definition

EV/Sales = Enterprise Value / Revenue (TTM)

Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Alphabet Inc. EV/Sales Ratio FAQ

What is the EV/Sales ratio for Alphabet Inc. (GOOGL)?
The EV/Sales ratio for GOOGL stock is 10.67x.
Is Alphabet Inc.'s EV/Sales ratio high or low?
Alphabet Inc.'s EV/Sales ratio of 10.67x is 58% above its 5-year average of 6.76x, near the high end of its 5-year range (3.90x–11.78x).
What is the TTM average EV/Sales ratio for Alphabet Inc. (GOOGL)?
The TTM average EV/Sales ratio for GOOGL stock is 8.86x.
What is the 3Y average EV/Sales ratio for Alphabet Inc. (GOOGL)?
The 3Y average EV/Sales ratio for GOOGL stock is 7.05x.
What is the 5Y average EV/Sales ratio for Alphabet Inc. (GOOGL)?
The 5Y average EV/Sales ratio for GOOGL stock is 6.76x.
What is the 10Y average EV/Sales ratio for Alphabet Inc. (GOOGL)?
The 10Y average EV/Sales ratio for GOOGL stock is 6.62x.
What is the 15Y average EV/Sales ratio for Alphabet Inc. (GOOGL)?
The 15Y average EV/Sales ratio for GOOGL stock is 6.32x.
What is the 20Y average EV/Sales ratio for Alphabet Inc. (GOOGL)?
The 20Y average EV/Sales ratio for GOOGL stock is 6.92x.

Alphabet Inc. EV/Sales Ratio History

DATEEV/SALES RATIO
2026-06-0910.67x
2026-06-0810.65x
2026-06-0510.80x
2026-06-0410.90x
2026-06-0310.52x
2026-06-0210.60x
2026-06-0111.02x
2026-05-2911.14x
2026-05-2811.42x
2026-05-2711.39x
2026-05-2611.39x
2026-05-2211.22x
2026-05-2111.35x
2026-05-2011.39x
2026-05-1911.35x
2026-05-1811.62x
2026-05-1511.62x
2026-05-1411.74x
2026-05-1311.78x
2026-05-1211.34x
2026-05-1111.38x
2026-05-0811.73x
2026-05-0711.65x
2026-05-0611.65x
2026-05-0511.37x
2026-05-0411.22x
2026-05-0111.29x
2026-04-3011.27x
2026-04-2910.26x
2026-04-2810.69x
2026-04-2710.70x
2026-04-2410.52x
2026-04-2310.36x
2026-04-2210.37x
2026-04-2110.16x
2026-04-2010.31x
2026-04-1710.44x
2026-04-1610.27x
2026-04-1510.30x
2026-04-1410.17x
2026-04-139.82x
2026-04-109.70x
2026-04-099.74x
2026-04-089.70x
2026-04-079.34x
2026-04-069.18x
2026-04-029.05x
2026-04-019.10x
2026-03-318.80x
2026-03-308.37x
2026-03-278.40x
2026-03-268.60x
2026-03-258.90x
2026-03-248.89x
2026-03-239.24x
2026-03-209.21x
2026-03-199.39x
2026-03-189.41x
2026-03-179.51x
2026-03-169.34x
2026-03-139.25x
2026-03-129.28x
2026-03-119.44x
2026-03-109.39x
2026-03-099.37x
2026-03-069.13x
2026-03-059.20x
2026-03-049.27x
2026-03-039.28x
2026-03-029.37x
2026-02-279.53x
2026-02-269.40x
2026-02-259.57x
2026-02-249.51x
2026-02-239.52x
2026-02-209.63x
2026-02-199.26x
2026-02-189.28x
2026-02-179.24x
2026-02-139.35x
2026-02-129.45x
2026-02-119.51x
2026-02-109.74x
2026-02-099.91x
2026-02-069.87x
2026-02-0510.12x
2026-02-0410.18x
2026-02-0310.78x
2026-02-0210.91x
2026-01-3010.73x
2026-01-2910.74x
2026-01-2810.66x
2026-01-2710.62x
2026-01-2610.58x
2026-01-2310.41x
2026-01-2210.49x
2026-01-2110.42x
2026-01-2010.22x
2026-01-1610.47x
2026-01-1510.56x
2026-01-1410.66x
2026-01-1310.66x
2026-01-1210.53x
2026-01-0910.43x
2026-01-0810.33x
2026-01-0710.22x
2026-01-069.98x
2026-01-0510.05x
2026-01-0210.00x
2025-12-319.94x
2025-12-309.96x
2025-12-299.95x
2025-12-269.95x
2025-12-249.97x
2025-12-239.98x
2025-12-229.83x
2025-12-199.75x
2025-12-189.60x
2025-12-179.42x
2025-12-169.73x
2025-12-159.78x
2025-12-129.82x
2025-12-119.92x
2025-12-1010.16x
2025-12-0910.07x
2025-12-089.96x
2025-12-0510.20x
2025-12-0410.08x
2025-12-0310.15x
2025-12-0210.03x
2025-12-0110.00x
2025-11-2810.16x
2025-11-2610.16x
2025-11-2510.27x
2025-11-2410.11x
2025-11-219.51x
2025-11-209.19x
2025-11-199.30x
2025-11-189.03x
2025-11-179.05x
2025-11-148.78x
2025-11-138.85x
2025-11-129.10x
2025-11-119.25x
2025-11-109.21x
2025-11-078.85x
2025-11-069.04x
2025-11-059.03x
2025-11-048.81x
2025-11-039.01x
2025-10-318.93x
2025-10-308.94x
2025-10-298.72x
2025-10-288.82x
2025-10-278.88x
2025-10-248.58x
2025-10-238.35x
2025-10-228.31x
2025-10-218.27x
2025-10-208.47x
2025-10-178.36x
2025-10-168.30x
2025-10-158.28x
2025-10-148.10x
2025-10-138.06x
2025-10-107.81x
2025-10-097.97x
2025-10-088.07x
2025-10-078.11x
2025-10-068.26x
2025-10-038.10x
2025-10-028.11x
2025-10-018.08x
2025-09-308.02x
2025-09-298.05x
2025-09-268.14x
2025-09-258.11x
2025-09-248.16x
2025-09-238.30x
2025-09-228.33x
2025-09-198.40x
2025-09-188.32x
2025-09-178.23x
2025-09-168.29x
2025-09-158.30x
2025-09-127.95x
2025-09-117.93x
2025-09-107.89x
2025-09-097.91x
2025-09-087.73x
2025-09-057.76x
2025-09-047.67x
2025-09-037.61x
2025-09-026.98x
2025-08-297.03x
2025-08-286.99x
2025-08-276.85x
2025-08-266.84x
2025-08-256.89x
2025-08-226.81x
2025-08-216.60x
2025-08-206.59x
2025-08-196.66x
2025-08-186.72x
2025-08-156.74x
2025-08-146.70x
2025-08-136.67x
2025-08-126.72x
2025-08-116.64x
2025-08-086.65x
2025-08-076.49x
2025-08-066.48x
2025-08-056.43x
2025-08-046.44x
2025-08-016.25x
2025-07-316.34x
2025-07-306.49x
2025-07-296.47x
2025-07-286.36x
2025-07-256.38x
2025-07-246.35x
2025-07-236.29x
2025-07-226.54x
2025-07-216.50x
2025-07-186.32x
2025-07-176.27x
2025-07-166.25x
2025-07-156.22x
2025-07-146.20x
2025-07-116.16x
2025-07-106.07x
2025-07-096.04x
2025-07-085.96x
2025-07-076.04x
2025-07-036.14x
2025-07-026.10x
2025-07-016.01x
2025-06-306.02x
2025-06-276.10x
2025-06-265.93x
2025-06-255.83x
2025-06-245.70x
2025-06-235.65x
2025-06-205.69x
2025-06-185.92x
2025-06-176.01x
2025-06-166.04x
2025-06-135.97x
2025-06-126.00x
2025-06-116.06x
2025-06-106.10x
2025-06-096.02x
2025-06-065.94x
2025-06-055.75x
2025-06-045.74x
2025-06-035.68x
2025-06-025.78x
2025-05-305.87x
2025-05-295.87x
2025-05-285.89x

Showing the most recent 260 of 5,031 data points. The chart above shows the full history.

About Alphabet Inc.

Alphabet Inc. provides a diverse range of products and digital platforms to consumers across multiple global regions, including North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. The company's operations are organized into three primary divisions: Google Services, Google Cloud, and "Other Bets." The Google Services segment delivers core offerings such as its advertising solutions, the Android operating system, the Chrome browser, and various hardware. It also features popular applications like Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. This division further handles the sale of applications, in-app purchases, and digital content via the Google Play store, alongside marketing devices such as Fitbit wearables, Google Nest smart home products, Pixel smartphones, and other proprietary hardware. It also provides non-advertising services for YouTube. The Google Cloud segment offers a comprehensive suite of infrastructure, platform, and other cloud computing services for businesses. This includes Google Workspace, a collection of cloud-native collaboration tools for enterprises, featuring applications like Gmail, Docs, Drive, Calendar, and Meet, among other specialized services for corporate clients. Lastly, the "Other Bets" segment is engaged in developing and selling health technology and internet services. Established in 1998, Alphabet Inc. maintains its principal executive offices in Mountain View, California.

Mountain View, CA
185,719 employees
Communication Services / Internet Content & Information
Sector
Communication Services
Industry
Internet Content & Information
CEO
Sundar Pichai