Alphabet Inc. (GOOGL) EV/Sales Ratio: 10.67x
Is Alphabet Inc.’s EV/Sales ratio high or low?
Alphabet Inc.'s EV/Sales ratio of 10.67x is 58% above its 5-year average of 6.76x, near the high end of its 5-year range (3.90x–11.78x).
The EV/Sales ratio for Alphabet Inc. (GOOGL) is 10.67x as of Tuesday, June 9, 2026. It is above its 12-month average by 20.48% (8.86x).
GOOGL EV/Sales Ratio Chart
GOOGL Average EV/Sales Ratio Chart
GOOGL Current vs Average EV/Sales Ratio Chart
GOOGL EV/Sales Ratio Metrics
EV/SALES RATIO
10.67x
EV/SALES RATIO AVG TTM
8.86x
EV/SALES RATIO AVG 3Y
7.05x
EV/SALES RATIO AVG 5Y
6.76x
EV/SALES RATIO AVG 10Y
6.62x
EV/SALES RATIO AVG 15Y
6.32x
EV/SALES RATIO AVG 20Y
6.92x
CURRENT VS TTM AVG
+20.48%
CURRENT VS 3Y AVG
+51.26%
CURRENT VS 5Y AVG
+57.81%
CURRENT VS 10Y AVG
+61.18%
CURRENT VS 15Y AVG
+68.91%
CURRENT VS 20Y AVG
+54.15%
GOOGL Competitors' EV/Sales Ratio
| NAME | MARKET CAP | EV/SALES RATIO | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Alphabet Inc. (GOOGL) | — | 10.67x | 8.86x | 7.05x | 6.76x |
| Apple Inc. (AAPL) | $4.27T | 9.61x | 9.17x | 8.59x | 7.96x |
| Microsoft Corporation (MSFT) | $3.00T | 9.51x | 12.20x | 12.62x | 12.23x |
| Meta Platforms, Inc. (META) | $1.48T | 7.27x | 9.45x | 8.94x | 7.68x |
| Amazon.com, Inc. (AMZN) | $2.63T | 3.72x | 3.71x | 3.43x | 3.30x |
| Netflix, Inc. (NFLX) | $342.80B | 7.57x | 10.66x | 9.29x | 8.08x |
Understanding EV/Sales
Enterprise Value (EV) = Market Cap + Total Debt - Cash
Sales = Total Revenue (TTM)
EV/Sales is commonly used because:
- It works for unprofitable companies where P/E doesn't apply
- Revenue is harder to manipulate than earnings
- It supports comparisons across companies at different profitability stages
- It is frequently used for software and other revenue-growth-focused companies
Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.
Alphabet Inc. EV/Sales Ratio Formula & Definition
EV/Sales = Enterprise Value / Revenue (TTM)
Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Alphabet Inc. EV/Sales Ratio FAQ
- What is the EV/Sales ratio for Alphabet Inc. (GOOGL)?
- The EV/Sales ratio for GOOGL stock is 10.67x.
- Is Alphabet Inc.'s EV/Sales ratio high or low?
- Alphabet Inc.'s EV/Sales ratio of 10.67x is 58% above its 5-year average of 6.76x, near the high end of its 5-year range (3.90x–11.78x).
- What is the TTM average EV/Sales ratio for Alphabet Inc. (GOOGL)?
- The TTM average EV/Sales ratio for GOOGL stock is 8.86x.
- What is the 3Y average EV/Sales ratio for Alphabet Inc. (GOOGL)?
- The 3Y average EV/Sales ratio for GOOGL stock is 7.05x.
- What is the 5Y average EV/Sales ratio for Alphabet Inc. (GOOGL)?
- The 5Y average EV/Sales ratio for GOOGL stock is 6.76x.
- What is the 10Y average EV/Sales ratio for Alphabet Inc. (GOOGL)?
- The 10Y average EV/Sales ratio for GOOGL stock is 6.62x.
- What is the 15Y average EV/Sales ratio for Alphabet Inc. (GOOGL)?
- The 15Y average EV/Sales ratio for GOOGL stock is 6.32x.
- What is the 20Y average EV/Sales ratio for Alphabet Inc. (GOOGL)?
- The 20Y average EV/Sales ratio for GOOGL stock is 6.92x.
Alphabet Inc. EV/Sales Ratio History
| DATE | EV/SALES RATIO |
|---|---|
| 2026-06-09 | 10.67x |
| 2026-06-08 | 10.65x |
| 2026-06-05 | 10.80x |
| 2026-06-04 | 10.90x |
| 2026-06-03 | 10.52x |
| 2026-06-02 | 10.60x |
| 2026-06-01 | 11.02x |
| 2026-05-29 | 11.14x |
| 2026-05-28 | 11.42x |
| 2026-05-27 | 11.39x |
| 2026-05-26 | 11.39x |
| 2026-05-22 | 11.22x |
| 2026-05-21 | 11.35x |
| 2026-05-20 | 11.39x |
| 2026-05-19 | 11.35x |
| 2026-05-18 | 11.62x |
| 2026-05-15 | 11.62x |
| 2026-05-14 | 11.74x |
| 2026-05-13 | 11.78x |
| 2026-05-12 | 11.34x |
| 2026-05-11 | 11.38x |
| 2026-05-08 | 11.73x |
| 2026-05-07 | 11.65x |
| 2026-05-06 | 11.65x |
| 2026-05-05 | 11.37x |
| 2026-05-04 | 11.22x |
| 2026-05-01 | 11.29x |
| 2026-04-30 | 11.27x |
| 2026-04-29 | 10.26x |
| 2026-04-28 | 10.69x |
| 2026-04-27 | 10.70x |
| 2026-04-24 | 10.52x |
| 2026-04-23 | 10.36x |
| 2026-04-22 | 10.37x |
| 2026-04-21 | 10.16x |
| 2026-04-20 | 10.31x |
| 2026-04-17 | 10.44x |
| 2026-04-16 | 10.27x |
| 2026-04-15 | 10.30x |
| 2026-04-14 | 10.17x |
| 2026-04-13 | 9.82x |
| 2026-04-10 | 9.70x |
| 2026-04-09 | 9.74x |
| 2026-04-08 | 9.70x |
| 2026-04-07 | 9.34x |
| 2026-04-06 | 9.18x |
| 2026-04-02 | 9.05x |
| 2026-04-01 | 9.10x |
| 2026-03-31 | 8.80x |
| 2026-03-30 | 8.37x |
| 2026-03-27 | 8.40x |
| 2026-03-26 | 8.60x |
| 2026-03-25 | 8.90x |
| 2026-03-24 | 8.89x |
| 2026-03-23 | 9.24x |
| 2026-03-20 | 9.21x |
| 2026-03-19 | 9.39x |
| 2026-03-18 | 9.41x |
| 2026-03-17 | 9.51x |
| 2026-03-16 | 9.34x |
| 2026-03-13 | 9.25x |
| 2026-03-12 | 9.28x |
| 2026-03-11 | 9.44x |
| 2026-03-10 | 9.39x |
| 2026-03-09 | 9.37x |
| 2026-03-06 | 9.13x |
| 2026-03-05 | 9.20x |
| 2026-03-04 | 9.27x |
| 2026-03-03 | 9.28x |
| 2026-03-02 | 9.37x |
| 2026-02-27 | 9.53x |
| 2026-02-26 | 9.40x |
| 2026-02-25 | 9.57x |
| 2026-02-24 | 9.51x |
| 2026-02-23 | 9.52x |
| 2026-02-20 | 9.63x |
| 2026-02-19 | 9.26x |
| 2026-02-18 | 9.28x |
| 2026-02-17 | 9.24x |
| 2026-02-13 | 9.35x |
| 2026-02-12 | 9.45x |
| 2026-02-11 | 9.51x |
| 2026-02-10 | 9.74x |
| 2026-02-09 | 9.91x |
| 2026-02-06 | 9.87x |
| 2026-02-05 | 10.12x |
| 2026-02-04 | 10.18x |
| 2026-02-03 | 10.78x |
| 2026-02-02 | 10.91x |
| 2026-01-30 | 10.73x |
| 2026-01-29 | 10.74x |
| 2026-01-28 | 10.66x |
| 2026-01-27 | 10.62x |
| 2026-01-26 | 10.58x |
| 2026-01-23 | 10.41x |
| 2026-01-22 | 10.49x |
| 2026-01-21 | 10.42x |
| 2026-01-20 | 10.22x |
| 2026-01-16 | 10.47x |
| 2026-01-15 | 10.56x |
| 2026-01-14 | 10.66x |
| 2026-01-13 | 10.66x |
| 2026-01-12 | 10.53x |
| 2026-01-09 | 10.43x |
| 2026-01-08 | 10.33x |
| 2026-01-07 | 10.22x |
| 2026-01-06 | 9.98x |
| 2026-01-05 | 10.05x |
| 2026-01-02 | 10.00x |
| 2025-12-31 | 9.94x |
| 2025-12-30 | 9.96x |
| 2025-12-29 | 9.95x |
| 2025-12-26 | 9.95x |
| 2025-12-24 | 9.97x |
| 2025-12-23 | 9.98x |
| 2025-12-22 | 9.83x |
| 2025-12-19 | 9.75x |
| 2025-12-18 | 9.60x |
| 2025-12-17 | 9.42x |
| 2025-12-16 | 9.73x |
| 2025-12-15 | 9.78x |
| 2025-12-12 | 9.82x |
| 2025-12-11 | 9.92x |
| 2025-12-10 | 10.16x |
| 2025-12-09 | 10.07x |
| 2025-12-08 | 9.96x |
| 2025-12-05 | 10.20x |
| 2025-12-04 | 10.08x |
| 2025-12-03 | 10.15x |
| 2025-12-02 | 10.03x |
| 2025-12-01 | 10.00x |
| 2025-11-28 | 10.16x |
| 2025-11-26 | 10.16x |
| 2025-11-25 | 10.27x |
| 2025-11-24 | 10.11x |
| 2025-11-21 | 9.51x |
| 2025-11-20 | 9.19x |
| 2025-11-19 | 9.30x |
| 2025-11-18 | 9.03x |
| 2025-11-17 | 9.05x |
| 2025-11-14 | 8.78x |
| 2025-11-13 | 8.85x |
| 2025-11-12 | 9.10x |
| 2025-11-11 | 9.25x |
| 2025-11-10 | 9.21x |
| 2025-11-07 | 8.85x |
| 2025-11-06 | 9.04x |
| 2025-11-05 | 9.03x |
| 2025-11-04 | 8.81x |
| 2025-11-03 | 9.01x |
| 2025-10-31 | 8.93x |
| 2025-10-30 | 8.94x |
| 2025-10-29 | 8.72x |
| 2025-10-28 | 8.82x |
| 2025-10-27 | 8.88x |
| 2025-10-24 | 8.58x |
| 2025-10-23 | 8.35x |
| 2025-10-22 | 8.31x |
| 2025-10-21 | 8.27x |
| 2025-10-20 | 8.47x |
| 2025-10-17 | 8.36x |
| 2025-10-16 | 8.30x |
| 2025-10-15 | 8.28x |
| 2025-10-14 | 8.10x |
| 2025-10-13 | 8.06x |
| 2025-10-10 | 7.81x |
| 2025-10-09 | 7.97x |
| 2025-10-08 | 8.07x |
| 2025-10-07 | 8.11x |
| 2025-10-06 | 8.26x |
| 2025-10-03 | 8.10x |
| 2025-10-02 | 8.11x |
| 2025-10-01 | 8.08x |
| 2025-09-30 | 8.02x |
| 2025-09-29 | 8.05x |
| 2025-09-26 | 8.14x |
| 2025-09-25 | 8.11x |
| 2025-09-24 | 8.16x |
| 2025-09-23 | 8.30x |
| 2025-09-22 | 8.33x |
| 2025-09-19 | 8.40x |
| 2025-09-18 | 8.32x |
| 2025-09-17 | 8.23x |
| 2025-09-16 | 8.29x |
| 2025-09-15 | 8.30x |
| 2025-09-12 | 7.95x |
| 2025-09-11 | 7.93x |
| 2025-09-10 | 7.89x |
| 2025-09-09 | 7.91x |
| 2025-09-08 | 7.73x |
| 2025-09-05 | 7.76x |
| 2025-09-04 | 7.67x |
| 2025-09-03 | 7.61x |
| 2025-09-02 | 6.98x |
| 2025-08-29 | 7.03x |
| 2025-08-28 | 6.99x |
| 2025-08-27 | 6.85x |
| 2025-08-26 | 6.84x |
| 2025-08-25 | 6.89x |
| 2025-08-22 | 6.81x |
| 2025-08-21 | 6.60x |
| 2025-08-20 | 6.59x |
| 2025-08-19 | 6.66x |
| 2025-08-18 | 6.72x |
| 2025-08-15 | 6.74x |
| 2025-08-14 | 6.70x |
| 2025-08-13 | 6.67x |
| 2025-08-12 | 6.72x |
| 2025-08-11 | 6.64x |
| 2025-08-08 | 6.65x |
| 2025-08-07 | 6.49x |
| 2025-08-06 | 6.48x |
| 2025-08-05 | 6.43x |
| 2025-08-04 | 6.44x |
| 2025-08-01 | 6.25x |
| 2025-07-31 | 6.34x |
| 2025-07-30 | 6.49x |
| 2025-07-29 | 6.47x |
| 2025-07-28 | 6.36x |
| 2025-07-25 | 6.38x |
| 2025-07-24 | 6.35x |
| 2025-07-23 | 6.29x |
| 2025-07-22 | 6.54x |
| 2025-07-21 | 6.50x |
| 2025-07-18 | 6.32x |
| 2025-07-17 | 6.27x |
| 2025-07-16 | 6.25x |
| 2025-07-15 | 6.22x |
| 2025-07-14 | 6.20x |
| 2025-07-11 | 6.16x |
| 2025-07-10 | 6.07x |
| 2025-07-09 | 6.04x |
| 2025-07-08 | 5.96x |
| 2025-07-07 | 6.04x |
| 2025-07-03 | 6.14x |
| 2025-07-02 | 6.10x |
| 2025-07-01 | 6.01x |
| 2025-06-30 | 6.02x |
| 2025-06-27 | 6.10x |
| 2025-06-26 | 5.93x |
| 2025-06-25 | 5.83x |
| 2025-06-24 | 5.70x |
| 2025-06-23 | 5.65x |
| 2025-06-20 | 5.69x |
| 2025-06-18 | 5.92x |
| 2025-06-17 | 6.01x |
| 2025-06-16 | 6.04x |
| 2025-06-13 | 5.97x |
| 2025-06-12 | 6.00x |
| 2025-06-11 | 6.06x |
| 2025-06-10 | 6.10x |
| 2025-06-09 | 6.02x |
| 2025-06-06 | 5.94x |
| 2025-06-05 | 5.75x |
| 2025-06-04 | 5.74x |
| 2025-06-03 | 5.68x |
| 2025-06-02 | 5.78x |
| 2025-05-30 | 5.87x |
| 2025-05-29 | 5.87x |
| 2025-05-28 | 5.89x |
Showing the most recent 260 of 5,031 data points. The chart above shows the full history.
Related Metrics
About Alphabet Inc.
Alphabet Inc. provides a diverse range of products and digital platforms to consumers across multiple global regions, including North and South America, Europe, the Middle East, Africa, and the Asia-Pacific. The company's operations are organized into three primary divisions: Google Services, Google Cloud, and "Other Bets." The Google Services segment delivers core offerings such as its advertising solutions, the Android operating system, the Chrome browser, and various hardware. It also features popular applications like Gmail, Google Drive, Google Maps, Google Photos, Google Play, Search, and YouTube. This division further handles the sale of applications, in-app purchases, and digital content via the Google Play store, alongside marketing devices such as Fitbit wearables, Google Nest smart home products, Pixel smartphones, and other proprietary hardware. It also provides non-advertising services for YouTube. The Google Cloud segment offers a comprehensive suite of infrastructure, platform, and other cloud computing services for businesses. This includes Google Workspace, a collection of cloud-native collaboration tools for enterprises, featuring applications like Gmail, Docs, Drive, Calendar, and Meet, among other specialized services for corporate clients. Lastly, the "Other Bets" segment is engaged in developing and selling health technology and internet services. Established in 1998, Alphabet Inc. maintains its principal executive offices in Mountain View, California.
- Sector
- Communication Services
- Industry
- Internet Content & Information
- CEO
- Sundar Pichai