Basis: Current FMP quote-based enterprise value / revenue from the trailing two half-years (the two consecutive half-year periods ended 2025-12-31 and 2026-06-30). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the EV/Sales ratio high or low?
The EV/Sales ratio of 4.55x is 23% below its estimated 5-year average of 5.91x, near the low end of its estimated 5-year range (2.58x–9.69x).
As of 2026-10-06T09:00:32.249Z. 21.32% below its estimated 12-month average of 5.78x.
Calculation as of: 2026-10-06T09:00:32.249Z.
Quote observation: 2026-10-05T20:00:02.000Z. Amounts in USD. The price header may show a later quote.
FMP input reference: 3442b2296af88eaddb0dbaa757335c563bf4e63b98ae55c935430f4548068d63
Historical values estimate market capitalization from statement-period weighted shares. Comparisons with the current quote-based value are approximate. Only filing versions delivered by FMP are available for the historical calculation. Historical series through 2009-06-30.
Historical values estimate market capitalization from statement-period weighted shares. Comparisons with the current quote-based value are approximate. Only filing versions delivered by FMP are available for the historical calculation.
EV/SALES RATIO
4.55x
EV/SALES RATIO AVG TTM
5.78x
EV/SALES RATIO AVG 3Y
5.78x
EV/SALES RATIO AVG 5Y
5.91x
EV/SALES RATIO AVG 10Y
N/A
EV/SALES RATIO AVG 15Y
N/A
EV/SALES RATIO AVG 20Y
N/A
CURRENT VS TTM AVG
-21.32%
CURRENT VS 3Y AVG
-21.31%
CURRENT VS 5Y AVG
-23.02%
CURRENT VS 10Y AVG
N/A
CURRENT VS 15Y AVG
N/A
CURRENT VS 20Y AVG
N/A
SECTOR MEDIAN · CONSUMER DEFENSIVE
1.67x
median of 60 covered companies
CURRENT VS SECTOR MEDIAN
+171.64%
vs the sector median at left
British American Tobacco p.l.c.
Market Cap
$114.06B
EV/Sales Ratio
4.55x
TTM Avg
5.78x
3Y Avg
5.78x
5Y Avg
5.91x
Market Cap
$85.11B
EV/Sales Ratio
8.99x
TTM Avg
9.35x
3Y Avg
8.13x
5Y Avg
8.26x
Market Cap
$74.65B
EV/Sales Ratio
2.39x
TTM Avg
2.51x
3Y Avg
2.86x
5Y Avg
3.16x
Market Cap
$68.97B
EV/Sales Ratio
3.59x
TTM Avg
3.73x
3Y Avg
3.99x
5Y Avg
4.01x
| NAME | MARKET CAP | EV/SALES RATIO | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| British American Tobacco p.l.c. (BTI) | $114.06B | 4.55x | 5.78x | 5.78x | 5.91x |
| Altria Group, Inc. (MO)vs › | $113.34B | 6.20x | 6.40x | 5.76x | 5.53x |
| Monster Beverage Corporation (MNST)vs › | $85.11B | 8.99x | 9.35x | 8.13x | 8.26x |
| Anheuser-Busch InBev SA/NV (BUD)vs › | $147.35B | N/A | N/A | N/A | N/A |
| Mondelez International, Inc. (MDLZ)vs › | $74.65B | 2.39x | 2.51x | 2.86x | 3.16x |
| Target Corporation (TGT)vs › | $69.49B | 0.77x | 0.67x | 0.70x | 0.79x |
| Colgate-Palmolive Company (CL)vs › | $68.97B | 3.59x | 3.73x | 3.99x | 4.01x |
| PepsiCo, Inc. (PEP)vs › | $171.64B | 2.21x | 2.37x | 2.72x | 3.02x |
| Diageo plc (DEO)vs › | $46.68B | 3.44x | N/A | N/A | N/A |
| Coca-Cola Europacific Partners PLC (CCEP)vs › | $44.97B | 2.30x | N/A | N/A | N/A |
Enterprise Value (EV) = Market Cap + Total Debt - Cash
Sales = Total Revenue (trailing two half-years)
EV/Sales is commonly used because:
Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.
EV/Sales = Enterprise Value / Revenue (TTM)
Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | EV/SALES RATIO |
|---|---|
| 2009-06-30 | 5.05x |
| 2009-06-29 | 5.06x |
| 2009-06-26 | 5.03x |
| 2009-06-25 | 5.06x |
| 2009-06-24 | 5.01x |
| 2009-06-23 | 5.04x |
| 2009-06-22 | 5.06x |
| 2009-06-19 | 5.00x |
| 2009-06-18 | 4.99x |
| 2009-06-17 | 4.97x |
| 2009-06-16 | 4.92x |
| 2009-06-15 | 4.92x |
| 2009-06-12 | 4.96x |
| 2009-06-11 | 4.99x |
| 2009-06-10 | 4.91x |
| 2009-06-09 | 4.90x |
| 2009-06-08 | 4.98x |
| 2009-06-05 | 4.91x |
| 2009-06-04 | 4.97x |
| 2009-06-03 | 5.01x |
| 2009-06-02 | 5.08x |
| 2009-06-01 | 5.03x |
| 2009-05-29 | 4.97x |
| 2009-05-28 | 4.97x |
| 2009-05-27 | 4.93x |
| 2009-05-26 | 4.98x |
| 2009-05-22 | 4.83x |
| 2009-05-21 | 4.79x |
| 2009-05-20 | 4.79x |
| 2009-05-19 | 4.72x |
| 2009-05-18 | 4.87x |
| 2009-05-15 | 4.78x |
| 2009-05-14 | 4.80x |
| 2009-05-13 | 4.77x |
| 2009-05-12 | 4.78x |
| 2009-05-11 | 4.68x |
| 2009-05-08 | 4.72x |
| 2009-05-07 | 4.59x |
| 2009-05-06 | 4.56x |
| 2009-05-05 | 4.47x |
| 2009-05-04 | 4.50x |
| 2009-05-01 | 4.61x |
| 2009-04-30 | 4.49x |
| 2009-04-29 | 4.43x |
| 2009-04-28 | 4.37x |
| 2009-04-27 | 4.32x |
| 2009-04-24 | 4.37x |
| 2009-04-23 | 4.40x |
| 2009-04-22 | 4.28x |
| 2009-04-21 | 4.34x |
| 2009-04-20 | 4.29x |
| 2009-04-17 | 4.32x |
| 2009-04-16 | 4.43x |
| 2009-04-15 | 4.41x |
| 2009-04-14 | 4.16x |
| 2009-04-13 | 4.34x |
| 2009-04-09 | 4.31x |
| 2009-04-08 | 4.35x |
| 2009-04-07 | 4.32x |
| 2009-04-06 | 4.30x |
| 2009-04-03 | 4.35x |
| 2009-04-02 | 4.40x |
| 2009-04-01 | 4.35x |
| 2009-03-31 | 4.28x |
| 2009-03-30 | 4.18x |
| 2009-03-27 | 4.12x |
| 2009-03-26 | 4.23x |
| 2009-03-25 | 4.32x |
| 2009-03-24 | 4.34x |
| 2009-03-23 | 4.35x |
| 2009-03-20 | 4.26x |
| 2009-03-19 | 4.24x |
| 2009-03-18 | 4.33x |
| 2009-03-17 | 4.38x |
| 2009-03-16 | 4.40x |
| 2009-03-13 | 4.35x |
| 2009-03-12 | 4.39x |
| 2009-03-11 | 4.33x |
| 2009-03-10 | 4.58x |
| 2009-03-09 | 4.34x |
| 2009-03-06 | 4.40x |
| 2009-03-05 | 4.35x |
| 2009-03-04 | 4.36x |
| 2009-03-03 | 4.32x |
| 2009-03-02 | 4.47x |
| 2009-02-27 | 4.68x |
| 2009-02-26 | 4.59x |
| 2009-02-25 | 4.52x |
| 2009-02-24 | 4.56x |
| 2009-02-23 | 4.50x |
| 2009-02-20 | 4.59x |
| 2009-02-19 | 4.67x |
| 2009-02-18 | 4.63x |
| 2009-02-17 | 4.73x |
| 2009-02-13 | 4.76x |
| 2009-02-12 | 4.82x |
| 2009-02-11 | 4.81x |
| 2009-02-10 | 4.88x |
| 2009-02-09 | 5.05x |
| 2009-02-06 | 4.93x |
| 2009-02-05 | 4.93x |
| 2009-02-04 | 4.83x |
| 2009-02-03 | 4.99x |
| 2009-02-02 | 4.86x |
| 2009-01-30 | 5.00x |
| 2009-01-29 | 4.88x |
| 2009-01-28 | 4.92x |
| 2009-01-27 | 4.85x |
| 2009-01-26 | 4.74x |
| 2009-01-23 | 4.67x |
| 2009-01-22 | 4.64x |
| 2009-01-21 | 4.70x |
| 2009-01-20 | 4.69x |
| 2009-01-16 | 4.79x |
| 2009-01-15 | 4.77x |
| 2009-01-14 | 4.62x |
| 2009-01-13 | 4.82x |
| 2009-01-12 | 4.99x |
| 2009-01-09 | 5.09x |
| 2009-01-08 | 4.98x |
| 2009-01-07 | 4.82x |
| 2009-01-06 | 4.94x |
| 2009-01-05 | 4.98x |
| 2009-01-02 | 4.97x |
| 2008-09-30 | 7.21x |
| 2008-09-29 | 7.15x |
| 2008-09-26 | 7.93x |
| 2008-09-25 | 7.85x |
| 2008-09-24 | 7.66x |
| 2008-09-23 | 7.68x |
| 2008-09-22 | 7.50x |
| 2008-09-19 | 7.70x |
| 2008-09-18 | 7.74x |
| 2008-09-17 | 7.13x |
| 2008-09-16 | 7.49x |
| 2008-09-15 | 7.57x |
| 2008-09-12 | 7.70x |
| 2008-09-11 | 7.68x |
| 2008-09-10 | 7.68x |
| 2008-09-09 | 7.64x |
| 2008-09-08 | 7.57x |
| 2008-09-05 | 7.54x |
| 2008-09-04 | 7.51x |
| 2008-09-03 | 7.73x |
| 2008-09-02 | 7.85x |
| 2008-08-29 | 7.84x |
| 2008-08-28 | 7.84x |
| 2008-08-27 | 7.76x |
| 2008-08-26 | 7.75x |
| 2008-08-25 | 7.85x |
| 2008-08-22 | 7.92x |
| 2008-08-21 | 7.89x |
| 2008-08-20 | 7.93x |
| 2008-08-19 | 7.98x |
| 2008-08-18 | 7.99x |
| 2008-08-15 | 7.97x |
| 2008-08-14 | 8.00x |
| 2008-08-13 | 8.05x |
| 2008-08-12 | 8.14x |
| 2008-08-11 | 8.28x |
| 2008-08-08 | 8.24x |
| 2008-08-07 | 8.37x |
| 2008-08-06 | 8.64x |
| 2008-08-05 | 8.67x |
| 2008-08-04 | 8.39x |
| 2008-08-01 | 8.27x |
| 2008-07-31 | 8.29x |
| 2008-07-30 | 8.53x |
| 2008-07-29 | 8.32x |
| 2008-07-28 | 8.27x |
| 2008-07-25 | 8.44x |
| 2008-07-24 | 8.35x |
| 2008-07-23 | 8.49x |
| 2008-07-22 | 8.40x |
| 2008-07-21 | 8.14x |
| 2008-07-18 | 8.29x |
| 2008-07-17 | 8.14x |
| 2008-07-16 | 7.96x |
| 2008-07-15 | 7.86x |
| 2008-07-14 | 7.90x |
| 2008-07-11 | 7.90x |
| 2008-07-10 | 8.09x |
| 2008-07-09 | 8.19x |
| 2008-07-08 | 8.05x |
| 2008-07-07 | 7.99x |
| 2008-07-03 | 7.83x |
| 2008-07-02 | 7.79x |
| 2008-07-01 | 7.84x |
| 2008-03-31 | 9.11x |
| 2008-03-28 | 8.88x |
| 2008-03-27 | 8.93x |
| 2008-03-26 | 8.74x |
| 2008-03-25 | 8.92x |
| 2008-03-24 | 9.22x |
| 2008-03-20 | 9.05x |
| 2008-03-19 | 9.01x |
| 2008-03-18 | 9.29x |
| 2008-03-17 | 9.12x |
| 2008-03-14 | 9.28x |
| 2008-03-13 | 9.54x |
| 2008-03-12 | 9.32x |
| 2008-03-11 | 9.22x |
| 2008-03-10 | 9.11x |
| 2008-03-07 | 8.89x |
| 2008-03-06 | 8.90x |
| 2008-03-05 | 8.90x |
| 2008-03-04 | 9.17x |
| 2008-03-03 | 9.09x |
| 2008-02-29 | 9.07x |
| 2008-02-28 | 9.21x |
| 2008-02-27 | 9.22x |
| 2008-02-26 | 9.13x |
| 2008-02-25 | 8.91x |
| 2008-02-22 | 8.96x |
| 2008-02-21 | 8.79x |
| 2008-02-20 | 8.74x |
| 2008-02-19 | 8.63x |
| 2008-02-15 | 8.64x |
| 2008-02-14 | 8.70x |
| 2008-02-13 | 8.79x |
| 2008-02-12 | 8.74x |
| 2008-02-11 | 8.75x |
| 2008-02-08 | 8.70x |
| 2008-02-07 | 8.62x |
| 2008-02-06 | 8.63x |
| 2008-02-05 | 8.53x |
| 2008-02-04 | 8.59x |
| 2008-02-01 | 8.71x |
| 2008-01-31 | 8.53x |
| 2008-01-30 | 8.51x |
| 2008-01-29 | 8.55x |
| 2008-01-28 | 8.42x |
| 2008-01-25 | 8.40x |
| 2008-01-24 | 8.30x |
| 2008-01-23 | 8.23x |
| 2008-01-22 | 8.54x |
| 2008-01-18 | 8.91x |
| 2008-01-17 | 8.93x |
| 2008-01-16 | 8.94x |
| 2008-01-15 | 8.92x |
| 2008-01-14 | 9.17x |
| 2008-01-11 | 9.32x |
| 2008-01-10 | 9.69x |
| 2008-01-09 | 9.50x |
| 2008-01-08 | 9.29x |
| 2008-01-07 | 9.35x |
| 2008-01-04 | 9.27x |
| 2008-01-03 | 9.38x |
| 2008-01-02 | 9.28x |
| 2006-12-29 | 4.37x |
| 2006-12-28 | 4.35x |
| 2006-12-27 | 4.39x |
| 2006-12-26 | 4.37x |
| 2006-12-22 | 4.36x |
| 2006-12-21 | 4.38x |
| 2006-12-20 | 4.44x |
| 2006-12-19 | 4.45x |
| 2006-12-18 | 4.38x |
| 2006-12-15 | 4.37x |
| 2006-12-14 | 4.35x |
Showing the most recent 260 of 995 data points. The chart above shows the full history.