Wayfair Inc. (W) Gross Margin: 30.08%
Is Wayfair Inc.’s gross margin high or low?
Wayfair Inc.'s gross margin of 30.08% is in line with its 5-year average of 29.39%, near the high end of its 5-year range (27.96%–30.55%).
The gross margin for Wayfair Inc. (W) is 30.08% as of Wednesday, June 10, 2026. It is below its 12-month average by 0.36% (30.19%).
W Gross Margin Chart
W Average Gross Margin Chart
W Current vs Average Gross Margin Chart
W Gross Margin Metrics
GROSS MARGIN
30.08%
GROSS MARGIN AVG TTM
30.19%
GROSS MARGIN AVG 3Y
29.72%
GROSS MARGIN AVG 5Y
29.39%
GROSS MARGIN AVG 10Y
26.81%
GROSS MARGIN AVG 15Y
26.23%
GROSS MARGIN AVG 20Y
26.23%
CURRENT VS TTM AVG
-0.36%
CURRENT VS 3Y AVG
+1.20%
CURRENT VS 5Y AVG
+2.33%
CURRENT VS 10Y AVG
+12.19%
CURRENT VS 15Y AVG
+14.70%
CURRENT VS 20Y AVG
+14.70%
W Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Wayfair Inc. (W) | — | 30.08% | 30.19% | 29.72% | 29.39% |
| The Gap, Inc. (GPS) | $9.21B | 40.50% | 41.03% | 40.29% | 39.00% |
| CAVA Group, Inc. (CAVA) | $9.38B | 18.60% | 21.73% | 21.40% | 20.40% |
| Chewy, Inc. (CHWY) | $8.38B | 29.72% | 29.52% | 29.13% | 28.40% |
| GameStop Corp. (GME) | $10.08B | 34.39% | 30.78% | 27.31% | 26.07% |
| Domino's Pizza, Inc. (DPZ) | $10.51B | 40.07% | 39.62% | 38.53% | 38.60% |
| The Gap, Inc. (GAP) | $7.68B | 40.50% | 41.03% | 38.80% | 38.18% |
| Etsy, Inc. (ETSY) | $6.61B | 72.01% | 72.03% | 71.22% | 71.64% |
| NIO Inc. (NIO) | $12.45B | 13.62% | 11.75% | 9.86% | 11.64% |
| DraftKings Inc. (DKNG) | $13.69B | 41.25% | 39.68% | 37.64% | 38.81% |
Gross Margin Analysis
Gross Margin
30.1%
(Revenue - COGS) / Revenue
Wayfair Inc. Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Wayfair Inc. Gross Margin FAQ
- What is the gross margin for Wayfair Inc. (W)?
- The gross margin for W stock is 30.08%.
- Is Wayfair Inc.'s gross margin high or low?
- Wayfair Inc.'s gross margin of 30.08% is in line with its 5-year average of 29.39%, near the high end of its 5-year range (27.96%–30.55%).
- What is the TTM average gross margin for Wayfair Inc. (W)?
- The TTM average gross margin for W stock is 30.19%.
- What is the 3Y average gross margin for Wayfair Inc. (W)?
- The 3Y average gross margin for W stock is 29.72%.
- What is the 5Y average gross margin for Wayfair Inc. (W)?
- The 5Y average gross margin for W stock is 29.39%.
- What is the 10Y average gross margin for Wayfair Inc. (W)?
- The 10Y average gross margin for W stock is 26.81%.
- What is the 15Y average gross margin for Wayfair Inc. (W)?
- The 15Y average gross margin for W stock is 26.23%.
- What is the 20Y average gross margin for Wayfair Inc. (W)?
- The 20Y average gross margin for W stock is 26.23%.
Wayfair Inc. Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2025-12-31 | 30.22% |
| 2024-12-31 | 30.16% |
| 2023-12-31 | 30.55% |
| 2022-12-31 | 27.96% |
| 2021-12-31 | 28.41% |
| 2020-12-31 | 29.07% |
| 2019-12-31 | 23.53% |
| 2018-12-31 | 23.41% |
| 2017-12-31 | 23.70% |
| 2016-12-31 | 23.90% |
| 2015-12-31 | 24.03% |
| 2014-12-31 | 23.59% |
| 2013-12-31 | 24.48% |
| 2012-12-31 | 24.15% |
Related Metrics
About Wayfair Inc.
Wayfair Inc. operates as a leading e-commerce enterprise, conducting its retail activities both across the United States and internationally. The company boasts an extensive catalog featuring approximately 33 million distinct products for the home sector, distributed under a variety of proprietary brands. Through its dedicated online platforms, which include Wayfair, Joss & Main, AllModern, Birch Lane, and Perigold, customers can browse and purchase a wide array of items, from furniture and decorative accents to kitchenware and home renovation supplies. Established in 2002, Wayfair Inc. maintains its corporate headquarters in Boston, Massachusetts.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- CEO
- Niraj S. Shah