Roku, Inc. (ROKU) EBITDA Margin: 7.07%
Is Roku, Inc.’s EBITDA margin high or low?
Roku, Inc.'s EBITDA margin of 7.07% is 185% above its 5-year average of 2.48%, around the middle of its 5-year range (-10.41%–14.79%).
The EBITDA margin for Roku, Inc. (ROKU) is 7.07% as of Wednesday, June 10, 2026. It is above its 12-month average by 13.85% (6.21%).
ROKU EBITDA Margin Chart
ROKU Average EBITDA Margin Chart
ROKU Current vs Average EBITDA Margin Chart
ROKU EBITDA Margin Metrics
EBITDA MARGIN
7.07%
EBITDA MARGIN AVG TTM
6.21%
EBITDA MARGIN AVG 3Y
-0.69%
EBITDA MARGIN AVG 5Y
2.48%
EBITDA MARGIN AVG 10Y
-1.74%
EBITDA MARGIN AVG 15Y
-1.74%
EBITDA MARGIN AVG 20Y
-1.74%
CURRENT VS TTM AVG
+13.85%
CURRENT VS 3Y AVG
+1132.12%
CURRENT VS 5Y AVG
+185.46%
CURRENT VS 10Y AVG
+505.26%
CURRENT VS 15Y AVG
+505.26%
CURRENT VS 20Y AVG
+505.26%
ROKU Competitors' EBITDA Margin
| NAME | MARKET CAP | EBITDA MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Roku, Inc. (ROKU) | $17.27B | 7.07% | 6.21% | -0.69% | 2.48% |
| Charter Communications, Inc. (CHTR) | $19.45B | 38.72% | 38.79% | 38.57% | 38.28% |
| Pinterest, Inc. (PINS) | $14.47B | 8.17% | 6.84% | 2.08% | 2.79% |
| Snap Inc. (SNAP) | $9.10B | -2.85% | -6.02% | -15.40% | -16.57% |
| The Trade Desk, Inc. (TTD) | $9.07B | 26.74% | 23.89% | 18.22% | 17.92% |
| Zillow Group, Inc. Class C (Z) | $8.15B | 10.10% | 9.05% | 7.79% | 10.97% |
| Reddit, Inc. (RDDT) | $33.69B | 20.79% | -10.56% | -15.37% | -18.68% |
| Electronic Arts Inc. (EA) | $50.95B | 16.31% | 21.68% | 24.09% | 23.61% |
| Comcast Corporation (CMCSA) | $85.63B | 37.50% | 33.95% | 30.53% | 30.79% |
| Spotify Technology S.A. (SPOT) | $103.45B | 13.71% | 11.64% | 4.90% | 2.83% |
Margin Comparison
Gross Margin
44.2%
EBITDA Margin
7.1%
Operating Margin
2.1%
Net Margin
4.1%
Formula: EBITDA Margin = (EBITDA / Revenue) × 100
Why EBITDA Margin matters:
- Removes effects of depreciation policies (D&A)
- Capital structure neutral (ignores interest)
- Tax neutral (ignores tax differences)
- Good proxy for operating cash generation
Roku, Inc. EBITDA Margin Formula & Definition
EBITDA Margin = EBITDA / Revenue
EBITDA margin measures operating profitability before interest, taxes, depreciation, and amortization as a percentage of revenue.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Roku, Inc. EBITDA Margin FAQ
- What is the EBITDA margin for Roku, Inc. (ROKU)?
- The EBITDA margin for ROKU stock is 7.07%.
- Is Roku, Inc.'s EBITDA margin high or low?
- Roku, Inc.'s EBITDA margin of 7.07% is 185% above its 5-year average of 2.48%, around the middle of its 5-year range (-10.41%–14.79%).
- What is the TTM average EBITDA margin for Roku, Inc. (ROKU)?
- The TTM average EBITDA margin for ROKU stock is 6.21%.
- What is the 3Y average EBITDA margin for Roku, Inc. (ROKU)?
- The 3Y average EBITDA margin for ROKU stock is -0.69%.
- What is the 5Y average EBITDA margin for Roku, Inc. (ROKU)?
- The 5Y average EBITDA margin for ROKU stock is 2.48%.
- What is the 10Y average EBITDA margin for Roku, Inc. (ROKU)?
- The 10Y average EBITDA margin for ROKU stock is -1.74%.
- What is the 15Y average EBITDA margin for Roku, Inc. (ROKU)?
- The 15Y average EBITDA margin for ROKU stock is -1.74%.
- What is the 20Y average EBITDA margin for Roku, Inc. (ROKU)?
- The 20Y average EBITDA margin for ROKU stock is -1.74%.
Roku, Inc. EBITDA Margin History
| DATE | EBITDA MARGIN |
|---|---|
| 2025-12-31 | 7.07% |
| 2024-12-31 | 5.35% |
| 2023-12-31 | -10.41% |
| 2022-12-31 | -4.75% |
| 2021-12-31 | 14.79% |
| 2020-12-31 | 2.81% |
| 2019-12-31 | -1.82% |
| 2018-12-31 | -0.08% |
| 2017-12-31 | -10.97% |
| 2016-12-31 | -9.55% |
| 2015-12-31 | -11.63% |
Related Metrics
About Roku, Inc.
Roku, Inc., alongside its affiliated companies, operates a significant platform for television streaming. The enterprise is segmented into two primary areas: Platform and Player. Through its platform, users can effortlessly explore and access a vast selection of content, including films, television series, live broadcasts, news updates, sports events, and other forms of entertainment. As of December 31, 2021, Roku had garnered 60.1 million active user accounts. Beyond its core streaming service, Roku generates revenue from diverse offerings such as digital and video advertisements, content distribution, and the management of subscriptions and billing. The company also facilitates various e-commerce transactions and provides opportunities for brand sponsorship and promotions. Roku further diversifies its business by manufacturing, marketing, and licensing smart televisions under the "Roku TV" brand. Additionally, it offers a line of Roku-branded hardware, which includes streaming devices, audio equipment, and related accessories. A specific revenue stream comes from selling dedicated channel buttons that are integrated into the remote controls of its streaming gadgets. Roku distributes its comprehensive range of products and services through multiple channels: traditional retail outlets, specialized distributors, and directly to consumers via its official website. Its operational footprint extends across the United States, Canada, the United Kingdom, France, Mexico, Brazil, Chile, Peru, and broadly throughout both North and South America, as well as Europe. Roku, Inc. was founded in 2002 and is headquartered in San Jose, California.
- Sector
- Communication Services
- Industry
- Entertainment
- CEO
- Anthony J. Wood