The Coca-Cola Company (KO) vs Pfizer Inc. (PFE)

A side-by-side comparison of The Coca-Cola Company and Pfizer Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: KO is classified in Consumer Defensive; PFE is classified in Healthcare. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnKO vs PFE

growth of $100 · dividends reinvested · last 10y
KO +176.5% (+10.7%/yr)PFE +37.0% (+3.2%/yr)KO compounded faster over this window
100150200250300Start $10020182020202220242026$277$137
KO PFE

KO vs PFE: by the numbers

  • KO is the larger company ($384.50B vs $158.05B market cap).
  • KO trades at the lower trailing earnings multiple (26.84 vs 36.64 P/E), one valuation lens rather than an overall verdict.
  • KO converts more revenue to profit (28.56% vs 6.81% net margin).
  • KO grew revenue faster over the past five years (6.60% vs 6.29% CAGR).
  • PFE pays the higher dividend yield (6.20% vs 2.36%).

Metrics side by side

Valuation

MetricKOPFE
P/E ratio26.8436.64
Forward P/E27.049.32
P/S ratio7.672.48
P/B ratio10.641.86
EV / EBITDA26.1310.15
FCF yield3.72%6.95%

Profitability

MetricKOPFE
Gross margin61.89%71.32%
Operating margin29.63%25.08%
Net margin28.56%6.81%
ROE39.60%5.09%
ROIC13.91%9.33%

Dividends

MetricKOPFE
Dividend yield2.36%6.20%
Payout ratio62.46%227.27%

Growth (annualized)

MetricKOPFE
Revenue CAGR (5Y)6.60%6.29%
EPS CAGR (5Y)11.12%-3.78%
FCF CAGR (5Y)-9.38%-3.11%
Total return CAGR (5Y)12.98%-4.53%

Frequently asked

Which has the lower trailing P/E, KO or PFE?
KO has the lower trailing P/E: KO trades at 26.84 and PFE at 36.64. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, KO or PFE?
Over the past five years, KO grew revenue faster — KO at a 6.60% CAGR versus PFE at 6.29%.
Does KO or PFE pay a bigger dividend?
KO yields 2.36% and PFE yields 6.20% based on trailing dividends and the latest price.
Is KO or PFE more profitable?
KO runs the higher net margin — KO at 28.56% versus PFE at 6.81%.
How have KO and PFE total returns compared?
Over the past 10 years, KO delivered 11.05% and PFE delivered 3.15% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.