HubSpot, Inc. (HUBS) vs Paycom Software, Inc. (PAYC)

A side-by-side comparison of HubSpot, Inc. and Paycom Software, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total return — HUBS vs PAYC

growth of $100 · dividends reinvested · last 10y
HUBS +319.2% (+15.4%/yr)PAYC +367.3% (+16.7%/yr)PAYC compounded faster over this window
05001k2kStart $10020182020202220242026$419$467
HUBS PAYC

HUBS vs PAYC: by the numbers

  • •HUBS is the larger company ($10.41B vs $9.94B market cap).
  • •PAYC trades at the lower trailing earnings multiple (23.44 vs 71.79 P/E), one valuation lens rather than an overall verdict.
  • •PAYC converts more revenue to profit (22.78% vs 4.26% net margin).
  • •HUBS grew revenue faster over the past five years (26.31% vs 18.10% CAGR).
  • •PAYC pays a dividend (0.69% yield), while HUBS has no payments in the available dividend history.

Metrics side by side

Valuation

MetricHUBSPAYC
P/E ratio71.7923.44
Forward P/EN/A18.24
P/S ratio3.024.64
P/B ratio6.2817.40
EV / EBITDA33.8412.71
FCF yield7.37%7.59%

Profitability

MetricHUBSPAYC
Gross margin83.25%80.11%
Operating margin3.83%30.30%
Net margin4.26%22.78%
ROE8.86%85.32%
ROIC5.70%23.60%

Dividends

MetricHUBSPAYC
Dividend yieldN/A0.69%
Payout ratioN/A15.94%

Growth (annualized)

MetricHUBSPAYC
Revenue CAGR (5Y)26.31%18.10%
EPS CAGR (5Y)N/A26.70%
FCF CAGR (5Y)39.65%36.07%
Total return CAGR (5Y)-19.59%-13.90%

Frequently asked

Which has the lower trailing P/E, HUBS or PAYC?
PAYC has the lower trailing P/E: HUBS trades at 71.79 and PAYC at 23.44. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, HUBS or PAYC?
Over the past five years, HUBS grew revenue faster — HUBS at a 26.31% CAGR versus PAYC at 18.10%.
Does HUBS or PAYC pay a bigger dividend?
PAYC pays a dividend (0.69% yield), while HUBS has no payments in the available dividend history.
Is HUBS or PAYC more profitable?
PAYC runs the higher net margin — HUBS at 4.26% versus PAYC at 22.78%.
How have HUBS and PAYC total returns compared?
Over the past 10 years, HUBS delivered 15.40% and PAYC delivered 16.34% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.