HubSpot, Inc. (HUBS) vs Paycom Software, Inc. (PAYC)

HUBS and PAYC are evenly matched — 7 metrics each of 14.

A side-by-side comparison of HubSpot, Inc. and Paycom Software, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 15, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare
HubSpot, Inc. logo
HUBS
HubSpot, Inc.
$9.53B
$186.06Technology
Paycom Software, Inc. logo
PAYC
Paycom Software, Inc.
$7.35B
$134.69Technology

Total return — HUBS vs PAYC

growth of $100 · last 12y
HUBS +518.1%PAYC +805.2%PAYC compounded faster
01k2k3k4kStart $100201620182020202220242026$618$905
HUBS PAYC

HUBS vs PAYC: by the numbers

  • •HUBS is the larger company ($9.53B vs $7.35B market cap).
  • •PAYC trades at the lower earnings multiple (15.57 vs 97.51 P/E).
  • •PAYC converts more revenue to profit (22.44% vs 3.04% net margin).
  • •HUBS grew revenue faster over the past five years (27.85% vs 19.16% CAGR).
  • •PAYC pays a dividend (1.11% yield) while HUBS does not currently pay one.

Which is better, HUBS or PAYC?

Metric tally: HUBS 7 · PAYC 7

It depends on what you're optimizing for:

ValuePAYC(lower P/E)
GrowthHUBS(faster 5Y revenue CAGR)
QualityPAYC(higher ROIC)

Metrics side by side

Valuation

MetricHUBSPAYC
P/E ratio97.5115.57●
Forward P/E—12.36
P/S ratio2.97●3.29
P/B ratio4.90●8.50
PEG ratio0.52●0.58
EV / EBITDA34.708.95●
FCF yield7.28%●6.42%

Profitability

MetricHUBSPAYC
Gross margin83.65%●79.74%
Operating margin1.95%28.30%●
Net margin3.04%22.44%●
ROE5.02%57.87%●
ROIC0.31%18.38%●

Dividends

MetricHUBSPAYC
Dividend yield—1.11%
Payout ratio—18.45%

Growth (annualized)

MetricHUBSPAYC
Revenue CAGR (5Y)27.85%●19.16%
EPS CAGR (5Y)—26.70%
FCF CAGR (5Y)57.18%●25.72%
Total return CAGR (5Y)-19.04%-16.24%●

Frequently asked

Which is better, HUBS or PAYC?
It depends on your goal. value: PAYC (lower P/E); growth: HUBS (faster 5Y revenue CAGR); quality: PAYC (higher ROIC). Across all compared metrics, they are evenly matched.
Is HUBS or PAYC cheaper?
On trailing earnings, PAYC is cheaper: HUBS trades at a 97.51 P/E and PAYC at 15.57.
Which has grown faster, HUBS or PAYC?
Over the past five years, HUBS grew revenue faster — HUBS at a 27.85% CAGR versus PAYC at 19.16%.
Does HUBS or PAYC pay a bigger dividend?
PAYC pays a dividend (1.11% yield) while HUBS does not currently pay one.
Is HUBS or PAYC more profitable?
PAYC runs the higher net margin — HUBS at 3.04% versus PAYC at 22.44%.
Which has been the better investment, HUBS or PAYC?
Over the past 10-year, HUBS delivered the higher annualized total return — HUBS at 14.41% versus PAYC at 12.62%. Past performance doesn't predict future results.

Go deeper

Full HUBS analysisFull PAYC analysisInteractive comparison tool

Dig into the metrics

HubSpot P/E ratioPaycom Software P/E ratioHubSpot dividend yieldPaycom Software dividend yieldHubSpot ROEPaycom Software ROEHubSpot operating marginPaycom Software operating marginHubSpot revenue growthPaycom Software revenue growthHubSpot free cash flowPaycom Software free cash flow

HubSpot & Paycom Software appear in these rankings

Fastest Revenue Growth StocksHighest ROE StocksHighest ROIC StocksHighest FCF Yield Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 15, 2026.