Alphabet Inc. (GOOGL) vs Snap Inc. (SNAP)
A side-by-side comparison of Alphabet Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
GOOGL
Alphabet Inc.
$333.71Communication ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
SNAP
Snap Inc.
$4.77Communication ServicesDelayed quote: Jul 28, 2026, 3:59 PM EDT
Total return — GOOGL vs SNAP
growth of $100 · dividends reinvested · last 9yGOOGL +674.3%SNAP -81.5%GOOGL compounded faster
Log scale — wide-divergence pair
GOOGL SNAP
GOOGL vs SNAP: by the numbers
- •GOOGL is the larger company ($4.04T vs $8.06B market cap).
- •GOOGL is profitable (54.76% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs 15.15% CAGR).
- •GOOGL pays a dividend (0.26% yield), while SNAP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | GOOGL | SNAP |
|---|---|---|
| P/E ratio | 16.40 | N/A |
| Forward P/E | 16.71 | N/A |
| P/S ratio | 9.01 | 1.25 |
| P/B ratio | 6.28 | 3.66 |
| PEG ratio | 0.84 | N/A |
| EV / EBITDA | 23.57 | N/A |
| FCF yield | 1.05% | 7.98% |
Profitability
| Metric | GOOGL | SNAP |
|---|---|---|
| Gross margin | 60.90% | 55.77% |
| Operating margin | 33.12% | -6.77% |
| Net margin | 54.76% | -6.72% |
| ROE | 38.13% | -19.66% |
| ROIC | 21.82% | -8.20% |
Dividends
| Metric | GOOGL | SNAP |
|---|---|---|
| Dividend yield | 0.26% | N/A |
| Payout ratio | 7.79% | N/A |
Growth (annualized)
| Metric | GOOGL | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 15.15% | 16.73% |
| EPS CAGR (5Y) | 29.81% | N/A |
| FCF CAGR (5Y) | 11.33% | N/A |
| Total return CAGR (5Y) | 20.10% | -42.83% |
Frequently asked
- Which has grown faster, GOOGL or SNAP?
- Over the past five years, SNAP grew revenue faster — GOOGL at a 15.15% CAGR versus SNAP at 16.73%.
- Does GOOGL or SNAP pay a bigger dividend?
- GOOGL pays a dividend (0.26% yield), while SNAP has no payments in the available dividend history.
- Is GOOGL or SNAP more profitable?
- GOOGL runs the higher net margin — GOOGL at 54.76% versus SNAP at -6.72%.
- How have GOOGL and SNAP total returns compared?
- Over the past 5 years, GOOGL delivered 24.08% and SNAP delivered -42.83% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioSnap P/E ratioAlphabet dividend yieldSnap dividend yieldAlphabet ROESnap ROEAlphabet operating marginSnap operating marginAlphabet revenue growthSnap revenue growthAlphabet free cash flowSnap free cash flow
Alphabet & Snap appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.