Alphabet Inc. (GOOGL) vs Snap Inc. (SNAP)
A side-by-side comparison of Alphabet Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
GOOGL
Alphabet Inc.
$338.50Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
SNAP
Snap Inc.
$5.68Communication ServicesDelayed quote: Sep 11, 2026, 4:02 PM EDT
Total return — GOOGL vs SNAP
growth of $100 · dividends reinvested · last 10yGOOGL +699.4% (+23.1%/yr)SNAP -78.3% (-14.2%/yr)GOOGL compounded faster over this window
Log scale — wide-divergence pair
GOOGL SNAP
GOOGL vs SNAP: by the numbers
- •GOOGL is the larger company ($4.10T vs $9.60B market cap).
- •GOOGL is profitable (54.77% net margin) while SNAP runs a net loss (-4.90%).
- •GOOGL grew revenue faster over the past five years (15.15% vs 13.71% CAGR).
- •GOOGL pays a dividend (0.26% yield), while SNAP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | GOOGL | SNAP |
|---|---|---|
| P/E ratio | 17.00 | N/A |
| Forward P/E | 16.46 | N/A |
| P/S ratio | 9.19 | 1.51 |
| P/B ratio | 6.40 | 4.98 |
| EV / EBITDA | 24.03 | N/A |
| FCF yield | 1.30% | 7.35% |
Profitability
| Metric | GOOGL | SNAP |
|---|---|---|
| Gross margin | 60.90% | 57.31% |
| Operating margin | 33.11% | -5.10% |
| Net margin | 54.77% | -4.90% |
| ROE | 38.13% | -16.15% |
| ROIC | 15.14% | -5.19% |
Dividends
| Metric | GOOGL | SNAP |
|---|---|---|
| Dividend yield | 0.26% | N/A |
| Payout ratio | 4.27% | N/A |
Growth (annualized)
| Metric | GOOGL | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 15.15% | 13.71% |
| EPS CAGR (5Y) | 29.81% | N/A |
| FCF CAGR (5Y) | 11.33% | N/A |
| Total return CAGR (5Y) | 18.97% | -41.06% |
Frequently asked
- Which has grown faster, GOOGL or SNAP?
- Over the past five years, GOOGL grew revenue faster — GOOGL at a 15.15% CAGR versus SNAP at 13.71%.
- Does GOOGL or SNAP pay a bigger dividend?
- GOOGL pays a dividend (0.26% yield), while SNAP has no payments in the available dividend history.
- Is GOOGL or SNAP more profitable?
- GOOGL runs the higher net margin — GOOGL at 54.77% versus SNAP at -4.90%.
- How have GOOGL and SNAP total returns compared?
- Over the past 5 years, GOOGL delivered 18.97% and SNAP delivered -41.06% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioAlphabet dividend yieldAlphabet ROESnap ROEAlphabet operating marginSnap operating marginAlphabet revenue growthSnap revenue growthAlphabet free cash flowSnap free cash flow
Alphabet & Snap appear in these rankings
Fastest Revenue Growth StocksHighest ROE StocksHighest Operating Margin StocksHighest FCF Yield Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.