Alphabet Inc. (GOOGL) vs Snap Inc. (SNAP)
GOOGL leads on 7 of 10 compared metrics.
A side-by-side comparison of Alphabet Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — GOOGL vs SNAP
growth of $100 · last 9yGOOGL +747.3%SNAP -80.6%GOOGL compounded faster
Log scale — wide-divergence pair
GOOGL SNAP
GOOGL vs SNAP: by the numbers
- •GOOGL is the larger company ($4.35T vs $8.90B market cap).
- •GOOGL is profitable (37.91% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs 16.53% CAGR).
- •GOOGL pays a dividend (0.24% yield) while SNAP does not currently pay one.
Valuation
| Metric | GOOGL | SNAP |
|---|---|---|
| P/E ratio | 27.44 | — |
| Forward P/E | 24.41● | 42.69 |
| P/S ratio | 10.42 | 1.46● |
| P/B ratio | 9.19 | 4.26● |
| PEG ratio | 0.84 | — |
| EV / EBITDA | 20.36 | — |
| FCF yield | 1.46% | 6.86%● |
Profitability
| Metric | GOOGL | SNAP |
|---|---|---|
| Gross margin | 60.37%● | 55.77% |
| Operating margin | 32.70%● | -6.77% |
| Net margin | 37.91%● | -6.72% |
| ROE | 33.46%● | -19.66% |
| ROIC | 21.82%● | -8.20% |
Dividends
| Metric | GOOGL | SNAP |
|---|---|---|
| Dividend yield | 0.24% | — |
| Payout ratio | 7.79% | — |
Growth (annualized)
| Metric | GOOGL | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 16.53% | 16.73% |
| EPS CAGR (5Y) | 29.81% | — |
| FCF CAGR (5Y) | 4.89% | — |
| Total return CAGR (5Y) | 24.45%● | -39.34% |
Frequently asked
- Which has grown faster, GOOGL or SNAP?
- Over the past five years, SNAP grew revenue faster — GOOGL at a 16.53% CAGR versus SNAP at 16.73%.
- Does GOOGL or SNAP pay a bigger dividend?
- GOOGL pays a dividend (0.24% yield) while SNAP does not currently pay one.
- Is GOOGL or SNAP more profitable?
- GOOGL runs the higher net margin — GOOGL at 37.91% versus SNAP at -6.72%.
- Which has been the better investment, GOOGL or SNAP?
- Over the past 5-year, GOOGL delivered the higher annualized total return — GOOGL at 25.75% versus SNAP at -39.34%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Alphabet P/E ratioSnap P/E ratioAlphabet dividend yieldSnap dividend yieldAlphabet ROESnap ROEAlphabet operating marginSnap operating marginAlphabet revenue growthSnap revenue growthAlphabet free cash flowSnap free cash flow
Alphabet & Snap appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.