Apple Inc. (AAPL) vs Snap Inc. (SNAP)
AAPL leads on 6 of 11 compared metrics.
A side-by-side comparison of Apple Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — AAPL vs SNAP
growth of $100 · last 9yAAPL +738.0%SNAP -78.5%AAPL compounded faster
Log scale — wide-divergence pair
AAPL SNAP
AAPL vs SNAP: by the numbers
- •AAPL is the larger company ($4.28T vs $8.90B market cap).
- •AAPL is profitable (27.15% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs 6.76% CAGR).
- •AAPL pays a dividend (0.36% yield) while SNAP does not currently pay one.
Which is better, AAPL or SNAP?
Metric tally: AAPL 6 · SNAP 5It depends on what you're optimizing for:
GrowthSNAP(faster 5Y revenue CAGR)
QualityAAPL(higher ROIC)
Valuation
| Metric | AAPL | SNAP |
|---|---|---|
| P/E ratio | 35.20 | — |
| Forward P/E | 30.22● | 42.69 |
| P/S ratio | 9.52 | 1.46● |
| P/B ratio | 40.37 | 4.26● |
| PEG ratio | 1.51 | — |
| EV / EBITDA | 27.12 | — |
| FCF yield | 3.00% | 6.86%● |
Profitability
| Metric | AAPL | SNAP |
|---|---|---|
| Gross margin | 47.86% | 55.77%● |
| Operating margin | 32.64%● | -6.77% |
| Net margin | 27.15%● | -6.72% |
| ROE | 115.10%● | -19.66% |
| ROIC | 51.97%● | -8.20% |
Dividends
| Metric | AAPL | SNAP |
|---|---|---|
| Dividend yield | 0.36% | — |
| Payout ratio | 14.02% | — |
Growth (annualized)
| Metric | AAPL | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 6.76% | 16.73%● |
| EPS CAGR (5Y) | 17.73% | — |
| FCF CAGR (5Y) | 7.38% | — |
| Total return CAGR (5Y) | 18.58%● | -39.34% |
Frequently asked
- Which is better, AAPL or SNAP?
- It depends on your goal. growth: SNAP (faster 5Y revenue CAGR); quality: AAPL (higher ROIC). Across all compared metrics, AAPL leads 6 to 5.
- Which has grown faster, AAPL or SNAP?
- Over the past five years, SNAP grew revenue faster — AAPL at a 6.76% CAGR versus SNAP at 16.73%.
- Does AAPL or SNAP pay a bigger dividend?
- AAPL pays a dividend (0.36% yield) while SNAP does not currently pay one.
- Is AAPL or SNAP more profitable?
- AAPL runs the higher net margin — AAPL at 27.15% versus SNAP at -6.72%.
- Which has been the better investment, AAPL or SNAP?
- Over the past 5-year, AAPL delivered the higher annualized total return — AAPL at 29.17% versus SNAP at -39.34%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioSnap P/E ratioApple dividend yieldSnap dividend yieldApple ROESnap ROEApple operating marginSnap operating marginApple revenue growthSnap revenue growthApple free cash flowSnap free cash flow
Apple & Snap appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.