Apple Inc. (AAPL) vs Snap Inc. (SNAP)
A side-by-side comparison of Apple Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AAPL is classified in Technology; SNAP is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AAPL
Apple Inc.
$332.27TechnologyDelayed quote: Sep 11, 2026, 4:00 PM EDT
SNAP
Snap Inc.
$5.68Communication ServicesDelayed quote: Sep 11, 2026, 4:02 PM EDT
Total return — AAPL vs SNAP
growth of $100 · dividends reinvested · last 10yAAPL +891.5% (+25.8%/yr)SNAP -78.3% (-14.2%/yr)AAPL compounded faster over this window
Log scale — wide-divergence pair
AAPL SNAP
AAPL vs SNAP: by the numbers
- •AAPL is the larger company ($4.88T vs $9.60B market cap).
- •AAPL is profitable (27.62% net margin) while SNAP runs a net loss (-4.90%).
- •SNAP grew revenue faster over the past five years (13.71% vs 6.10% CAGR).
- •AAPL pays a dividend (0.32% yield), while SNAP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AAPL | SNAP |
|---|---|---|
| P/E ratio | 38.06 | N/A |
| Forward P/E | 37.62 | N/A |
| P/S ratio | 10.45 | 1.51 |
| P/B ratio | 45.39 | 4.98 |
| EV / EBITDA | 29.32 | N/A |
| FCF yield | 2.80% | 7.35% |
Profitability
| Metric | AAPL | SNAP |
|---|---|---|
| Gross margin | 48.65% | 57.31% |
| Operating margin | 33.17% | -5.10% |
| Net margin | 27.62% | -4.90% |
| ROE | 119.91% | -16.15% |
| ROIC | 51.87% | -5.19% |
Dividends
| Metric | AAPL | SNAP |
|---|---|---|
| Dividend yield | 0.32% | N/A |
| Payout ratio | 12.14% | N/A |
Growth (annualized)
| Metric | AAPL | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 6.10% | 13.71% |
| EPS CAGR (5Y) | 17.73% | N/A |
| FCF CAGR (5Y) | 7.60% | N/A |
| Total return CAGR (5Y) | 17.58% | -41.06% |
Frequently asked
- Which has grown faster, AAPL or SNAP?
- Over the past five years, SNAP grew revenue faster — AAPL at a 6.10% CAGR versus SNAP at 13.71%.
- Does AAPL or SNAP pay a bigger dividend?
- AAPL pays a dividend (0.32% yield), while SNAP has no payments in the available dividend history.
- Is AAPL or SNAP more profitable?
- AAPL runs the higher net margin — AAPL at 27.62% versus SNAP at -4.90%.
- How have AAPL and SNAP total returns compared?
- Over the past 5 years, AAPL delivered 17.58% and SNAP delivered -41.06% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioApple dividend yieldApple ROESnap ROEApple operating marginSnap operating marginApple revenue growthSnap revenue growthApple free cash flowSnap free cash flow
Apple & Snap appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.