Apple Inc. (AAPL) vs Snap Inc. (SNAP)
A side-by-side comparison of Apple Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AAPL is classified in Technology; SNAP is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AAPL
Apple Inc.
$340.08TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
SNAP
Snap Inc.
$4.77Communication ServicesDelayed quote: Jul 28, 2026, 3:59 PM EDT
Total return — AAPL vs SNAP
growth of $100 · dividends reinvested · last 9yAAPL +966.9%SNAP -81.5%AAPL compounded faster
Log scale — wide-divergence pair
AAPL SNAP
AAPL vs SNAP: by the numbers
- •AAPL is the larger company ($4.99T vs $8.06B market cap).
- •AAPL is profitable (27.15% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs 6.76% CAGR).
- •AAPL pays a dividend (0.31% yield), while SNAP has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AAPL | SNAP |
|---|---|---|
| P/E ratio | 40.74 | N/A |
| Forward P/E | 38.46 | N/A |
| P/S ratio | 11.02 | 1.25 |
| P/B ratio | 46.72 | 3.66 |
| PEG ratio | 1.51 | N/A |
| EV / EBITDA | 31.40 | N/A |
| FCF yield | 2.60% | 7.98% |
Profitability
| Metric | AAPL | SNAP |
|---|---|---|
| Gross margin | 47.86% | 55.77% |
| Operating margin | 32.64% | -6.77% |
| Net margin | 27.15% | -6.72% |
| ROE | 115.10% | -19.66% |
| ROIC | 51.97% | -8.20% |
Dividends
| Metric | AAPL | SNAP |
|---|---|---|
| Dividend yield | 0.31% | N/A |
| Payout ratio | 14.02% | N/A |
Growth (annualized)
| Metric | AAPL | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 6.76% | 16.73% |
| EPS CAGR (5Y) | 17.73% | N/A |
| FCF CAGR (5Y) | 7.38% | N/A |
| Total return CAGR (5Y) | 18.69% | -42.83% |
Frequently asked
- Which has grown faster, AAPL or SNAP?
- Over the past five years, SNAP grew revenue faster — AAPL at a 6.76% CAGR versus SNAP at 16.73%.
- Does AAPL or SNAP pay a bigger dividend?
- AAPL pays a dividend (0.31% yield), while SNAP has no payments in the available dividend history.
- Is AAPL or SNAP more profitable?
- AAPL runs the higher net margin — AAPL at 27.15% versus SNAP at -6.72%.
- How have AAPL and SNAP total returns compared?
- Over the past 5 years, AAPL delivered 30.55% and SNAP delivered -42.83% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioSnap P/E ratioApple dividend yieldSnap dividend yieldApple ROESnap ROEApple operating marginSnap operating marginApple revenue growthSnap revenue growthApple free cash flowSnap free cash flow
Apple & Snap appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.