Amazon.com, Inc. (AMZN) vs Snap Inc. (SNAP)
A side-by-side comparison of Amazon.com, Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; SNAP is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$230.86Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
SNAP
Snap Inc.
$4.77Communication ServicesDelayed quote: Jul 28, 2026, 3:59 PM EDT
Total return — AMZN vs SNAP
growth of $100 · dividends reinvested · last 9yAMZN +443.0%SNAP -81.5%AMZN compounded faster
Log scale — wide-divergence pair
AMZN SNAP
AMZN vs SNAP: by the numbers
- •AMZN is the larger company ($2.48T vs $8.06B market cap).
- •AMZN is profitable (12.22% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs 12.13% CAGR).
Metrics side by side
Valuation
| Metric | AMZN | SNAP |
|---|---|---|
| P/E ratio | 27.68 | N/A |
| Forward P/E | 26.18 | N/A |
| P/S ratio | 3.39 | 1.25 |
| P/B ratio | 5.69 | 3.66 |
| PEG ratio | 1.10 | N/A |
| EV / EBITDA | 16.84 | N/A |
| FCF yield | N/A | 7.98% |
Profitability
| Metric | AMZN | SNAP |
|---|---|---|
| Gross margin | 50.60% | 55.77% |
| Operating margin | 11.50% | -6.77% |
| Net margin | 12.22% | -6.72% |
| ROE | 20.55% | -19.66% |
| ROIC | 10.70% | -8.20% |
Growth (annualized)
| Metric | AMZN | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 12.13% | 16.73% |
| EPS CAGR (5Y) | 27.90% | N/A |
| FCF CAGR (5Y) | -21.57% | N/A |
| Total return CAGR (5Y) | 5.00% | -42.83% |
Frequently asked
- Which has grown faster, AMZN or SNAP?
- Over the past five years, SNAP grew revenue faster — AMZN at a 12.13% CAGR versus SNAP at 16.73%.
- Is AMZN or SNAP more profitable?
- AMZN runs the higher net margin — AMZN at 12.22% versus SNAP at -6.72%.
- How have AMZN and SNAP total returns compared?
- Over the past 5 years, AMZN delivered 20.18% and SNAP delivered -42.83% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioSnap P/E ratioAmazon.com dividend yieldSnap dividend yieldAmazon.com ROESnap ROEAmazon.com operating marginSnap operating marginAmazon.com revenue growthSnap revenue growthAmazon.com free cash flowSnap free cash flow
Amazon.com & Snap appear in these rankings
Fastest Revenue Growth StocksHighest FCF Yield StocksHighest 10-Year Total Return StocksLargest Companies by Market Cap
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.