Amazon.com, Inc. (AMZN) vs Snap Inc. (SNAP)
A side-by-side comparison of Amazon.com, Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; SNAP is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$256.78Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
SNAP
Snap Inc.
$5.68Communication ServicesDelayed quote: Sep 11, 2026, 4:02 PM EDT
Total return — AMZN vs SNAP
growth of $100 · dividends reinvested · last 10yAMZN +509.6% (+19.8%/yr)SNAP -78.3% (-14.2%/yr)AMZN compounded faster over this window
Log scale — wide-divergence pair
AMZN SNAP
AMZN vs SNAP: by the numbers
- •AMZN is the larger company ($2.76T vs $9.60B market cap).
- •AMZN is profitable (17.44% net margin) while SNAP runs a net loss (-4.90%).
- •SNAP grew revenue faster over the past five years (13.71% vs 11.84% CAGR).
Metrics side by side
Valuation
| Metric | AMZN | SNAP |
|---|---|---|
| P/E ratio | 20.66 | N/A |
| Forward P/E | 20.20 | N/A |
| P/S ratio | 3.56 | 1.51 |
| P/B ratio | 5.01 | 4.98 |
| EV / EBITDA | 17.21 | N/A |
| FCF yield | N/A | 7.35% |
Profitability
| Metric | AMZN | SNAP |
|---|---|---|
| Gross margin | 50.77% | 57.31% |
| Operating margin | 12.08% | -5.10% |
| Net margin | 17.44% | -4.90% |
| ROE | 24.52% | -16.15% |
| ROIC | 8.48% | -5.19% |
Growth (annualized)
| Metric | AMZN | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 11.84% | 13.71% |
| EPS CAGR (5Y) | 27.90% | N/A |
| FCF CAGR (5Y) | -21.57% | N/A |
| Total return CAGR (5Y) | 7.75% | -41.06% |
Frequently asked
- Which has grown faster, AMZN or SNAP?
- Over the past five years, SNAP grew revenue faster — AMZN at a 11.84% CAGR versus SNAP at 13.71%.
- Is AMZN or SNAP more profitable?
- AMZN runs the higher net margin — AMZN at 17.44% versus SNAP at -4.90%.
- How have AMZN and SNAP total returns compared?
- Over the past 5 years, AMZN delivered 7.75% and SNAP delivered -41.06% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioAmazon.com ROESnap ROEAmazon.com operating marginSnap operating marginAmazon.com revenue growthSnap revenue growthAmazon.com free cash flowSnap free cash flow
Amazon.com & Snap appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.