Amazon.com, Inc. (AMZN) vs Snap Inc. (SNAP)
AMZN leads on 6 of 10 compared metrics.
A side-by-side comparison of Amazon.com, Inc. and Snap Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
Total return — AMZN vs SNAP
growth of $100 · last 9yAMZN +461.4%SNAP -80.6%AMZN compounded faster
Log scale — wide-divergence pair
AMZN SNAP
AMZN vs SNAP: by the numbers
- •AMZN is the larger company ($2.57T vs $8.90B market cap).
- •AMZN is profitable (12.22% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs 12.13% CAGR).
Which is better, AMZN or SNAP?
Metric tally: AMZN 6 · SNAP 4It depends on what you're optimizing for:
GrowthSNAP(faster 5Y revenue CAGR)
QualityAMZN(higher ROIC)
Valuation
| Metric | AMZN | SNAP |
|---|---|---|
| P/E ratio | 28.53 | — |
| Forward P/E | 23.71● | 42.69 |
| P/S ratio | 3.49 | 1.46● |
| P/B ratio | 5.87 | 4.26● |
| PEG ratio | 1.10 | — |
| EV / EBITDA | 14.34 | — |
| FCF yield | — | 6.86% |
Profitability
| Metric | AMZN | SNAP |
|---|---|---|
| Gross margin | 50.60% | 55.77%● |
| Operating margin | 11.50%● | -6.77% |
| Net margin | 12.22%● | -6.72% |
| ROE | 20.55%● | -19.66% |
| ROIC | 10.70%● | -8.20% |
Growth (annualized)
| Metric | AMZN | SNAP |
|---|---|---|
| Revenue CAGR (5Y) | 12.13% | 16.73%● |
| EPS CAGR (5Y) | 27.90% | — |
| FCF CAGR (5Y) | -21.57% | — |
| Total return CAGR (5Y) | 7.35%● | -39.34% |
Frequently asked
- Which is better, AMZN or SNAP?
- It depends on your goal. growth: SNAP (faster 5Y revenue CAGR); quality: AMZN (higher ROIC). Across all compared metrics, AMZN leads 6 to 4.
- Which has grown faster, AMZN or SNAP?
- Over the past five years, SNAP grew revenue faster — AMZN at a 12.13% CAGR versus SNAP at 16.73%.
- Is AMZN or SNAP more profitable?
- AMZN runs the higher net margin — AMZN at 12.22% versus SNAP at -6.72%.
- Which has been the better investment, AMZN or SNAP?
- Over the past 5-year, AMZN delivered the higher annualized total return — AMZN at 20.84% versus SNAP at -39.34%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioSnap P/E ratioAmazon.com dividend yieldSnap dividend yieldAmazon.com ROESnap ROEAmazon.com operating marginSnap operating marginAmazon.com revenue growthSnap revenue growthAmazon.com free cash flowSnap free cash flow
Amazon.com & Snap appear in these rankings
Fastest Revenue Growth StocksHighest FCF Yield StocksBest 10-Year Total Return StocksLargest Companies by Market Cap
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.