Dollar General Corporation (DG) vs Alphabet Inc. (GOOGL)
A side-by-side comparison of Dollar General Corporation and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.
Different business models: DG is classified in Consumer Defensive; GOOGL is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
DG
Dollar General Corporation
$124.58Consumer DefensiveDelayed quote: Sep 11, 2026, 3:59 PM EDT
GOOGL
Alphabet Inc.
$338.50Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — DG vs GOOGL
growth of $100 · dividends reinvested · last 10yDG +93.7% (+6.8%/yr)GOOGL +751.8% (+23.9%/yr)GOOGL compounded faster over this window
DG GOOGL
DG vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.10T vs $27.48B market cap).
- •DG trades at the lower trailing earnings multiple (16.20 vs 17.00 P/E), one valuation lens rather than an overall verdict.
- •GOOGL converts more revenue to profit (54.77% vs 3.90% net margin).
- •GOOGL grew revenue faster over the past five years (15.15% vs 5.32% CAGR).
- •DG pays the higher dividend yield (1.92% vs 0.26%).
Metrics side by side
Valuation
| Metric | DG | GOOGL |
|---|---|---|
| P/E ratio | 16.20 | 17.00 |
| Forward P/E | 15.81 | 16.46 |
| P/S ratio | 0.63 | 9.19 |
| P/B ratio | 2.96 | 6.40 |
| EV / EBITDA | 11.77 | 24.03 |
| FCF yield | 9.83% | 1.30% |
Profitability
| Metric | DG | GOOGL |
|---|---|---|
| Gross margin | 31.16% | 60.90% |
| Operating margin | 5.59% | 33.11% |
| Net margin | 3.90% | 54.77% |
| ROE | 18.34% | 38.13% |
| ROIC | 7.47% | 15.14% |
Dividends
| Metric | DG | GOOGL |
|---|---|---|
| Dividend yield | 1.92% | 0.26% |
| Payout ratio | 30.69% | 4.27% |
Growth (annualized)
| Metric | DG | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 5.32% | 15.15% |
| EPS CAGR (5Y) | -8.48% | 29.81% |
| FCF CAGR (5Y) | 18.33% | 11.33% |
| Total return CAGR (5Y) | -9.30% | 18.97% |
Frequently asked
- Which has the lower trailing P/E, DG or GOOGL?
- DG has the lower trailing P/E: DG trades at 16.20 and GOOGL at 17.00. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, DG or GOOGL?
- Over the past five years, GOOGL grew revenue faster — DG at a 5.32% CAGR versus GOOGL at 15.15%.
- Does DG or GOOGL pay a bigger dividend?
- DG yields 1.92% and GOOGL yields 0.26% based on trailing dividends and the latest price.
- Is DG or GOOGL more profitable?
- GOOGL runs the higher net margin — DG at 3.90% versus GOOGL at 54.77%.
- How have DG and GOOGL total returns compared?
- Over the past 10 years, DG delivered 7.16% and GOOGL delivered 23.89% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Dollar General P/E ratioAlphabet P/E ratioDollar General dividend yieldAlphabet dividend yieldDollar General ROEAlphabet ROEDollar General operating marginAlphabet operating marginDollar General revenue growthAlphabet revenue growthDollar General free cash flowAlphabet free cash flow
Dollar General & Alphabet appear in these rankings
Fastest Revenue Growth StocksHighest ROE StocksHighest Operating Margin StocksHighest FCF Yield Stocks
Related comparisons
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.