Dollar General Corporation (DG) vs Alphabet Inc. (GOOGL)
DG leads on 9 of 17 compared metrics.
A side-by-side comparison of Dollar General Corporation and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
DG
Dollar General Corporation
$114.80Consumer Defensive
GOOGL
Alphabet Inc.
$359.68Communication Services
Total return — DG vs GOOGL
growth of $100 · last 17yDG +405.1%GOOGL +2411.7%GOOGL compounded faster
DG GOOGL
DG vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.35T vs $25.32B market cap).
- •DG trades at the lower earnings multiple (16.24 vs 27.44 P/E).
- •GOOGL converts more revenue to profit (37.91% vs 3.63% net margin).
- •GOOGL grew revenue faster over the past five years (16.53% vs 5.03% CAGR).
- •DG pays the higher dividend yield (2.06% vs 0.24%).
Which is better, DG or GOOGL?
Metric tally: DG 9 · GOOGL 8It depends on what you're optimizing for:
ValueDG(lower P/E)
GrowthGOOGL(faster 5Y revenue CAGR)
IncomeDG(higher dividend yield)
QualityGOOGL(higher ROIC)
Valuation
| Metric | DG | GOOGL |
|---|---|---|
| P/E ratio | 16.24● | 27.44 |
| Forward P/E | 14.40● | 24.41 |
| P/S ratio | 0.59● | 10.42 |
| P/B ratio | 2.88● | 9.19 |
| PEG ratio | 0.61● | 0.84 |
| EV / EBITDA | 12.01● | 20.36 |
| FCF yield | 11.38%● | 1.46% |
Profitability
| Metric | DG | GOOGL |
|---|---|---|
| Gross margin | 30.83% | 60.37%● |
| Operating margin | 5.26% | 32.70%● |
| Net margin | 3.63% | 37.91%● |
| ROE | 17.69% | 33.46%● |
| ROIC | 6.64% | 21.82%● |
Dividends
| Metric | DG | GOOGL |
|---|---|---|
| Dividend yield | 2.06%● | 0.24% |
| Payout ratio | 34.35% | 7.79% |
Growth (annualized)
| Metric | DG | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 5.03% | 16.53%● |
| EPS CAGR (5Y) | -8.48% | 29.81%● |
| FCF CAGR (5Y) | 10.79%● | 4.89% |
| Total return CAGR (5Y) | -9.86% | 24.45%● |
Frequently asked
- Which is better, DG or GOOGL?
- It depends on your goal. value: DG (lower P/E); growth: GOOGL (faster 5Y revenue CAGR); income: DG (higher dividend yield); quality: GOOGL (higher ROIC). Across all compared metrics, DG leads 9 to 8.
- Is DG or GOOGL cheaper?
- On trailing earnings, DG is cheaper: DG trades at a 16.24 P/E and GOOGL at 27.44.
- Which has grown faster, DG or GOOGL?
- Over the past five years, GOOGL grew revenue faster — DG at a 5.03% CAGR versus GOOGL at 16.53%.
- Does DG or GOOGL pay a bigger dividend?
- DG yields 2.06% and GOOGL yields 0.24% based on trailing dividends and the latest price.
- Is DG or GOOGL more profitable?
- GOOGL runs the higher net margin — DG at 3.63% versus GOOGL at 37.91%.
- Which has been the better investment, DG or GOOGL?
- Over the past 10-year, GOOGL delivered the higher annualized total return — DG at 3.68% versus GOOGL at 25.75%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Dollar General P/E ratioAlphabet P/E ratioDollar General dividend yieldAlphabet dividend yieldDollar General ROEAlphabet ROEDollar General operating marginAlphabet operating marginDollar General revenue growthAlphabet revenue growthDollar General free cash flowAlphabet free cash flow
Dollar General & Alphabet appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.