Dollar General Corporation (DG) vs Microsoft Corporation (MSFT)
DG leads on 9 of 17 compared metrics.
A side-by-side comparison of Dollar General Corporation and Microsoft Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
DG
Dollar General Corporation
$114.80Consumer Defensive
MSFT
Microsoft Corporation
$390.74Technology
Total return — DG vs MSFT
growth of $100 · last 17yDG +405.1%MSFT +1218.7%MSFT compounded faster
DG MSFT
DG vs MSFT: by the numbers
- •MSFT is the larger company ($2.90T vs $25.32B market cap).
- •DG trades at the lower earnings multiple (16.24 vs 23.26 P/E).
- •MSFT converts more revenue to profit (39.34% vs 3.63% net margin).
- •MSFT grew revenue faster over the past five years (14.75% vs 5.03% CAGR).
- •DG pays the higher dividend yield (2.06% vs 0.91%).
Which is better, DG or MSFT?
Metric tally: DG 9 · MSFT 8It depends on what you're optimizing for:
ValueDG(lower P/E)
GrowthMSFT(faster 5Y revenue CAGR)
IncomeDG(higher dividend yield)
QualityMSFT(higher ROIC)
Valuation
| Metric | DG | MSFT |
|---|---|---|
| P/E ratio | 16.24● | 23.26 |
| Forward P/E | 14.40● | 20.12 |
| P/S ratio | 0.59● | 9.14 |
| P/B ratio | 2.88● | 7.02 |
| PEG ratio | 0.61● | 2.34 |
| EV / EBITDA | 12.01● | 14.60 |
| FCF yield | 11.38%● | 2.51% |
Profitability
| Metric | DG | MSFT |
|---|---|---|
| Gross margin | 30.83% | 68.31%● |
| Operating margin | 5.26% | 46.80%● |
| Net margin | 3.63% | 39.34%● |
| ROE | 17.69% | 30.22%● |
| ROIC | 6.64% | 21.63%● |
Dividends
| Metric | DG | MSFT |
|---|---|---|
| Dividend yield | 2.06%● | 0.91% |
| Payout ratio | 34.35% | 25.99% |
Growth (annualized)
| Metric | DG | MSFT |
|---|---|---|
| Revenue CAGR (5Y) | 5.03% | 14.75%● |
| EPS CAGR (5Y) | -8.48% | 18.68%● |
| FCF CAGR (5Y) | 10.79%● | 6.27% |
| Total return CAGR (5Y) | -9.86% | 9.56%● |
Frequently asked
- Which is better, DG or MSFT?
- It depends on your goal. value: DG (lower P/E); growth: MSFT (faster 5Y revenue CAGR); income: DG (higher dividend yield); quality: MSFT (higher ROIC). Across all compared metrics, DG leads 9 to 8.
- Is DG or MSFT cheaper?
- On trailing earnings, DG is cheaper: DG trades at a 16.24 P/E and MSFT at 23.26.
- Which has grown faster, DG or MSFT?
- Over the past five years, MSFT grew revenue faster — DG at a 5.03% CAGR versus MSFT at 14.75%.
- Does DG or MSFT pay a bigger dividend?
- DG yields 2.06% and MSFT yields 0.91% based on trailing dividends and the latest price.
- Is DG or MSFT more profitable?
- MSFT runs the higher net margin — DG at 3.63% versus MSFT at 39.34%.
- Which has been the better investment, DG or MSFT?
- Over the past 10-year, MSFT delivered the higher annualized total return — DG at 3.68% versus MSFT at 23.98%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Dollar General P/E ratioMicrosoft P/E ratioDollar General dividend yieldMicrosoft dividend yieldDollar General ROEMicrosoft ROEDollar General operating marginMicrosoft operating marginDollar General revenue growthMicrosoft revenue growthDollar General free cash flowMicrosoft free cash flow
Dollar General & Microsoft appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.