Amazon.com, Inc. (AMZN) vs Dollar General Corporation (DG)
A side-by-side comparison of Amazon.com, Inc. and Dollar General Corporation across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; DG is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$256.78Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
DG
Dollar General Corporation
$124.58Consumer DefensiveDelayed quote: Sep 11, 2026, 3:59 PM EDT
Total return — AMZN vs DG
growth of $100 · dividends reinvested · last 10yAMZN +562.0% (+20.8%/yr)DG +99.5% (+7.1%/yr)AMZN compounded faster over this window
AMZN DG
AMZN vs DG: by the numbers
- •AMZN is the larger company ($2.76T vs $27.48B market cap).
- •DG trades at the lower trailing earnings multiple (16.20 vs 20.66 P/E), one valuation lens rather than an overall verdict.
- •AMZN converts more revenue to profit (17.44% vs 3.90% net margin).
- •AMZN grew revenue faster over the past five years (11.84% vs 5.32% CAGR).
- •DG pays a dividend (1.92% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | DG |
|---|---|---|
| P/E ratio | 20.66 | 16.20 |
| Forward P/E | 20.20 | 15.81 |
| P/S ratio | 3.56 | 0.63 |
| P/B ratio | 5.01 | 2.96 |
| EV / EBITDA | 17.21 | 11.77 |
| FCF yield | N/A | 9.83% |
Profitability
| Metric | AMZN | DG |
|---|---|---|
| Gross margin | 50.77% | 31.16% |
| Operating margin | 12.08% | 5.59% |
| Net margin | 17.44% | 3.90% |
| ROE | 24.52% | 18.34% |
| ROIC | 8.48% | 7.47% |
Dividends
| Metric | AMZN | DG |
|---|---|---|
| Dividend yield | N/A | 1.92% |
| Payout ratio | N/A | 30.69% |
Growth (annualized)
| Metric | AMZN | DG |
|---|---|---|
| Revenue CAGR (5Y) | 11.84% | 5.32% |
| EPS CAGR (5Y) | 27.90% | -8.48% |
| FCF CAGR (5Y) | -21.57% | 18.33% |
| Total return CAGR (5Y) | 7.75% | -9.30% |
Frequently asked
- Which has the lower trailing P/E, AMZN or DG?
- DG has the lower trailing P/E: AMZN trades at 20.66 and DG at 16.20. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or DG?
- Over the past five years, AMZN grew revenue faster — AMZN at a 11.84% CAGR versus DG at 5.32%.
- Does AMZN or DG pay a bigger dividend?
- DG pays a dividend (1.92% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or DG more profitable?
- AMZN runs the higher net margin — AMZN at 17.44% versus DG at 3.90%.
- How have AMZN and DG total returns compared?
- Over the past 10 years, AMZN delivered 20.81% and DG delivered 7.16% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioDollar General P/E ratioDollar General dividend yieldAmazon.com ROEDollar General ROEAmazon.com operating marginDollar General operating marginAmazon.com revenue growthDollar General revenue growthAmazon.com free cash flowDollar General free cash flow
Amazon.com & Dollar General appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.