Colgate-Palmolive Company (CL) vs Alphabet Inc. (GOOGL)
A side-by-side comparison of Colgate-Palmolive Company and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.
Different business models: CL is classified in Consumer Defensive; GOOGL is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
CL
Colgate-Palmolive Company
$86.80Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
GOOGL
Alphabet Inc.
$338.50Communication ServicesDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — CL vs GOOGL
growth of $100 · dividends reinvested · last 10yCL +52.5% (+4.3%/yr)GOOGL +744.3% (+23.8%/yr)GOOGL compounded faster over this window
Log scale — wide-divergence pair
CL GOOGL
CL vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.10T vs $69.46B market cap).
- •GOOGL trades at the lower trailing earnings multiple (17.00 vs 34.39 P/E), one valuation lens rather than an overall verdict.
- •GOOGL converts more revenue to profit (54.77% vs 9.68% net margin).
- •GOOGL grew revenue faster over the past five years (15.15% vs 4.26% CAGR).
- •CL pays the higher dividend yield (2.39% vs 0.26%).
Metrics side by side
Valuation
| Metric | CL | GOOGL |
|---|---|---|
| P/E ratio | 34.39 | 17.00 |
| Forward P/E | 22.44 | 16.46 |
| P/S ratio | 3.30 | 9.19 |
| P/B ratio | 294.31 | 6.40 |
| EV / EBITDA | 15.23 | 24.03 |
| FCF yield | 5.55% | 1.30% |
Profitability
| Metric | CL | GOOGL |
|---|---|---|
| Gross margin | 60.42% | 60.90% |
| Operating margin | 20.65% | 33.11% |
| Net margin | 9.68% | 54.77% |
| ROE | 863.14% | 38.13% |
| ROIC | 29.91% | 15.14% |
Dividends
| Metric | CL | GOOGL |
|---|---|---|
| Dividend yield | 2.39% | 0.26% |
| Payout ratio | 83.20% | 4.27% |
Growth (annualized)
| Metric | CL | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 4.26% | 15.15% |
| EPS CAGR (5Y) | -3.47% | 29.81% |
| FCF CAGR (5Y) | 7.70% | 11.33% |
| Total return CAGR (5Y) | 5.14% | 18.97% |
Frequently asked
- Which has the lower trailing P/E, CL or GOOGL?
- GOOGL has the lower trailing P/E: CL trades at 34.39 and GOOGL at 17.00. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, CL or GOOGL?
- Over the past five years, GOOGL grew revenue faster — CL at a 4.26% CAGR versus GOOGL at 15.15%.
- Does CL or GOOGL pay a bigger dividend?
- CL yields 2.39% and GOOGL yields 0.26% based on trailing dividends and the latest price.
- Is CL or GOOGL more profitable?
- GOOGL runs the higher net margin — CL at 9.68% versus GOOGL at 54.77%.
- How have CL and GOOGL total returns compared?
- Over the past 10 years, CL delivered 4.62% and GOOGL delivered 23.89% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Colgate-Palmolive P/E ratioAlphabet P/E ratioColgate-Palmolive dividend yieldAlphabet dividend yieldColgate-Palmolive ROEAlphabet ROEColgate-Palmolive operating marginAlphabet operating marginColgate-Palmolive revenue growthAlphabet revenue growthColgate-Palmolive free cash flowAlphabet free cash flow
Colgate-Palmolive & Alphabet appear in these rankings
Highest Dividend Yield Stocks25+ Year Dividend GrowersFastest Revenue Growth StocksHighest ROE Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.