Colgate-Palmolive Company (CL) vs Alphabet Inc. (GOOGL)
GOOGL leads on 9 of 15 compared metrics.
A side-by-side comparison of Colgate-Palmolive Company and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
CL
Colgate-Palmolive Company
$89.45Consumer Defensive
GOOGL
Alphabet Inc.
$359.68Communication Services
Total return — CL vs GOOGL
growth of $100 · last 22yCL +244.8%GOOGL +14229.9%GOOGL compounded faster
Log scale — wide-divergence pair
CL GOOGL
CL vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.35T vs $71.58B market cap).
- •GOOGL trades at the lower earnings multiple (27.44 vs 34.75 P/E).
- •GOOGL converts more revenue to profit (37.91% vs 10.04% net margin).
- •GOOGL grew revenue faster over the past five years (16.53% vs 4.46% CAGR).
- •CL pays the higher dividend yield (2.34% vs 0.24%).
Which is better, CL or GOOGL?
Metric tally: CL 6 · GOOGL 9It depends on what you're optimizing for:
ValueGOOGL(lower P/E)
GrowthGOOGL(faster 5Y revenue CAGR)
IncomeCL(higher dividend yield)
QualityCL(higher ROIC)
Valuation
| Metric | CL | GOOGL |
|---|---|---|
| P/E ratio | 34.75 | 27.44● |
| Forward P/E | 22.22● | 24.41 |
| P/S ratio | 3.46● | 10.42 |
| P/B ratio | 496.66 | 9.19● |
| PEG ratio | — | 0.84 |
| EV / EBITDA | 21.17 | 20.36● |
| FCF yield | 5.23%● | 1.46% |
Profitability
| Metric | CL | GOOGL |
|---|---|---|
| Gross margin | 60.06% | 60.37% |
| Operating margin | 21.21% | 32.70%● |
| Net margin | 10.04% | 37.91%● |
| ROE | 1439.31%● | 33.46% |
| ROIC | 30.34%● | 21.82% |
Dividends
| Metric | CL | GOOGL |
|---|---|---|
| Dividend yield | 2.34%● | 0.24% |
| Payout ratio | 79.17% | 7.79% |
Growth (annualized)
| Metric | CL | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 4.46% | 16.53%● |
| EPS CAGR (5Y) | -3.47% | 29.81%● |
| FCF CAGR (5Y) | 3.88% | 4.89%● |
| Total return CAGR (5Y) | 3.78% | 24.45%● |
Frequently asked
- Which is better, CL or GOOGL?
- It depends on your goal. value: GOOGL (lower P/E); growth: GOOGL (faster 5Y revenue CAGR); income: CL (higher dividend yield); quality: CL (higher ROIC). Across all compared metrics, GOOGL leads 9 to 6.
- Is CL or GOOGL cheaper?
- On trailing earnings, GOOGL is cheaper: CL trades at a 34.75 P/E and GOOGL at 27.44.
- Which has grown faster, CL or GOOGL?
- Over the past five years, GOOGL grew revenue faster — CL at a 4.46% CAGR versus GOOGL at 16.53%.
- Does CL or GOOGL pay a bigger dividend?
- CL yields 2.34% and GOOGL yields 0.24% based on trailing dividends and the latest price.
- Is CL or GOOGL more profitable?
- GOOGL runs the higher net margin — CL at 10.04% versus GOOGL at 37.91%.
- Which has been the better investment, CL or GOOGL?
- Over the past 10-year, GOOGL delivered the higher annualized total return — CL at 4.61% versus GOOGL at 25.75%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Colgate-Palmolive P/E ratioAlphabet P/E ratioColgate-Palmolive dividend yieldAlphabet dividend yieldColgate-Palmolive ROEAlphabet ROEColgate-Palmolive operating marginAlphabet operating marginColgate-Palmolive revenue growthAlphabet revenue growthColgate-Palmolive free cash flowAlphabet free cash flow
Colgate-Palmolive & Alphabet appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.