Amazon.com, Inc. (AMZN) vs Colgate-Palmolive Company (CL)
A side-by-side comparison of Amazon.com, Inc. and Colgate-Palmolive Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 10, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; CL is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$256.78Consumer CyclicalDelayed quote: Sep 11, 2026, 4:00 PM EDT
CL
Colgate-Palmolive Company
$86.80Consumer DefensiveDelayed quote: Sep 11, 2026, 4:00 PM EDT
Total return — AMZN vs CL
growth of $100 · dividends reinvested · last 10yAMZN +562.0% (+20.8%/yr)CL +52.5% (+4.3%/yr)AMZN compounded faster over this window
AMZN CL
AMZN vs CL: by the numbers
- •AMZN is the larger company ($2.76T vs $69.46B market cap).
- •AMZN trades at the lower trailing earnings multiple (20.66 vs 34.39 P/E), one valuation lens rather than an overall verdict.
- •AMZN converts more revenue to profit (17.44% vs 9.68% net margin).
- •AMZN grew revenue faster over the past five years (11.84% vs 4.26% CAGR).
- •CL pays a dividend (2.39% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | CL |
|---|---|---|
| P/E ratio | 20.66 | 34.39 |
| Forward P/E | 20.20 | 22.44 |
| P/S ratio | 3.56 | 3.30 |
| P/B ratio | 5.01 | 294.31 |
| EV / EBITDA | 17.21 | 15.23 |
| FCF yield | N/A | 5.55% |
Profitability
| Metric | AMZN | CL |
|---|---|---|
| Gross margin | 50.77% | 60.42% |
| Operating margin | 12.08% | 20.65% |
| Net margin | 17.44% | 9.68% |
| ROE | 24.52% | 863.14% |
| ROIC | 8.48% | 29.91% |
Dividends
| Metric | AMZN | CL |
|---|---|---|
| Dividend yield | N/A | 2.39% |
| Payout ratio | N/A | 83.20% |
Growth (annualized)
| Metric | AMZN | CL |
|---|---|---|
| Revenue CAGR (5Y) | 11.84% | 4.26% |
| EPS CAGR (5Y) | 27.90% | -3.47% |
| FCF CAGR (5Y) | -21.57% | 7.70% |
| Total return CAGR (5Y) | 7.75% | 5.14% |
Frequently asked
- Which has the lower trailing P/E, AMZN or CL?
- AMZN has the lower trailing P/E: AMZN trades at 20.66 and CL at 34.39. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or CL?
- Over the past five years, AMZN grew revenue faster — AMZN at a 11.84% CAGR versus CL at 4.26%.
- Does AMZN or CL pay a bigger dividend?
- CL pays a dividend (2.39% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or CL more profitable?
- AMZN runs the higher net margin — AMZN at 17.44% versus CL at 9.68%.
- How have AMZN and CL total returns compared?
- Over the past 10 years, AMZN delivered 20.81% and CL delivered 4.62% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioColgate-Palmolive P/E ratioColgate-Palmolive dividend yieldAmazon.com ROEColgate-Palmolive ROEAmazon.com operating marginColgate-Palmolive operating marginAmazon.com revenue growthColgate-Palmolive revenue growthAmazon.com free cash flowColgate-Palmolive free cash flow
Amazon.com & Colgate-Palmolive appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 10, 2026.