Amazon.com, Inc. (AMZN) vs Colgate-Palmolive Company (CL)
AMZN leads on 7 of 13 compared metrics.
A side-by-side comparison of Amazon.com, Inc. and Colgate-Palmolive Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
AMZN
Amazon.com, Inc.
$238.55Consumer Cyclical
CL
Colgate-Palmolive Company
$89.45Consumer Defensive
Total return — AMZN vs CL
growth of $100 · last 29yAMZN +243524.7%CL +518.2%AMZN compounded faster
Log scale — wide-divergence pair
AMZN CL
AMZN vs CL: by the numbers
- •AMZN is the larger company ($2.57T vs $71.58B market cap).
- •AMZN trades at the lower earnings multiple (28.53 vs 34.75 P/E).
- •AMZN converts more revenue to profit (12.22% vs 10.04% net margin).
- •AMZN grew revenue faster over the past five years (12.13% vs 4.46% CAGR).
- •CL pays a dividend (2.34% yield) while AMZN does not currently pay one.
Which is better, AMZN or CL?
Metric tally: AMZN 7 · CL 6It depends on what you're optimizing for:
ValueAMZN(lower P/E)
GrowthAMZN(faster 5Y revenue CAGR)
QualityCL(higher ROIC)
Valuation
| Metric | AMZN | CL |
|---|---|---|
| P/E ratio | 28.53● | 34.75 |
| Forward P/E | 23.69 | 22.22● |
| P/S ratio | 3.49 | 3.46 |
| P/B ratio | 5.87● | 496.66 |
| PEG ratio | 1.10 | — |
| EV / EBITDA | 14.34● | 21.17 |
| FCF yield | — | 5.23% |
Profitability
| Metric | AMZN | CL |
|---|---|---|
| Gross margin | 50.60% | 60.06%● |
| Operating margin | 11.50% | 21.21%● |
| Net margin | 12.22%● | 10.04% |
| ROE | 20.55% | 1439.31%● |
| ROIC | 10.70% | 30.34%● |
Dividends
| Metric | AMZN | CL |
|---|---|---|
| Dividend yield | — | 2.34% |
| Payout ratio | — | 79.17% |
Growth (annualized)
| Metric | AMZN | CL |
|---|---|---|
| Revenue CAGR (5Y) | 12.13%● | 4.46% |
| EPS CAGR (5Y) | 27.90%● | -3.47% |
| FCF CAGR (5Y) | -21.57% | 3.88%● |
| Total return CAGR (5Y) | 7.35%● | 3.78% |
Frequently asked
- Which is better, AMZN or CL?
- It depends on your goal. value: AMZN (lower P/E); growth: AMZN (faster 5Y revenue CAGR); quality: CL (higher ROIC). Across all compared metrics, AMZN leads 7 to 6.
- Is AMZN or CL cheaper?
- On trailing earnings, AMZN is cheaper: AMZN trades at a 28.53 P/E and CL at 34.75.
- Which has grown faster, AMZN or CL?
- Over the past five years, AMZN grew revenue faster — AMZN at a 12.13% CAGR versus CL at 4.46%.
- Does AMZN or CL pay a bigger dividend?
- CL pays a dividend (2.34% yield) while AMZN does not currently pay one.
- Is AMZN or CL more profitable?
- AMZN runs the higher net margin — AMZN at 12.22% versus CL at 10.04%.
- Which has been the better investment, AMZN or CL?
- Over the past 10-year, AMZN delivered the higher annualized total return — AMZN at 20.84% versus CL at 4.61%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioColgate-Palmolive P/E ratioAmazon.com dividend yieldColgate-Palmolive dividend yieldAmazon.com ROEColgate-Palmolive ROEAmazon.com operating marginColgate-Palmolive operating marginAmazon.com revenue growthColgate-Palmolive revenue growthAmazon.com free cash flowColgate-Palmolive free cash flow
Amazon.com & Colgate-Palmolive appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.