Colgate-Palmolive Company (CL) vs Meta Platforms, Inc. (META)

A side-by-side comparison of Colgate-Palmolive Company and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 11, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: CL is classified in Consumer Defensive; META is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnCL vs META

growth of $100 · dividends reinvested · last 10y
CL +52.5% (+4.3%/yr)META +406.4% (+17.6%/yr)META compounded faster over this window
200400600Start $10020182020202220242026$152$506
CL META

CL vs META: by the numbers

  • META is the larger company ($1.65T vs $69.46B market cap).
  • META trades at the lower trailing earnings multiple (24.42 vs 34.39 P/E), one valuation lens rather than an overall verdict.
  • META converts more revenue to profit (29.84% vs 9.68% net margin).
  • META grew revenue faster over the past five years (16.85% vs 4.26% CAGR).
  • CL pays the higher dividend yield (2.39% vs 0.33%).

Metrics side by side

Valuation

MetricCLMETA
P/E ratio34.3924.42
Forward P/E22.4420.64
P/S ratio3.307.23
P/B ratio294.316.32
EV / EBITDA15.2315.94
FCF yield5.55%2.48%

Profitability

MetricCLMETA
Gross margin60.42%81.75%
Operating margin20.65%38.08%
Net margin9.68%29.84%
ROE863.14%26.07%
ROIC29.91%17.18%

Dividends

MetricCLMETA
Dividend yield2.39%0.33%
Payout ratio83.20%7.91%

Growth (annualized)

MetricCLMETA
Revenue CAGR (5Y)4.26%16.85%
EPS CAGR (5Y)-3.47%18.60%
FCF CAGR (5Y)7.70%4.96%
Total return CAGR (5Y)5.14%11.41%

Frequently asked

Which has the lower trailing P/E, CL or META?
META has the lower trailing P/E: CL trades at 34.39 and META at 24.42. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, CL or META?
Over the past five years, META grew revenue faster — CL at a 4.26% CAGR versus META at 16.85%.
Does CL or META pay a bigger dividend?
CL yields 2.39% and META yields 0.33% based on trailing dividends and the latest price.
Is CL or META more profitable?
META runs the higher net margin — CL at 9.68% versus META at 29.84%.
How have CL and META total returns compared?
Over the past 10 years, CL delivered 4.62% and META delivered 17.72% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 11, 2026.