Colgate-Palmolive Company (CL) vs Meta Platforms, Inc. (META)
META leads on 11 of 16 compared metrics.
A side-by-side comparison of Colgate-Palmolive Company and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
CL
Colgate-Palmolive Company
$89.45Consumer Defensive
META
Meta Platforms, Inc.
$566.98Communication Services
Total return — CL vs META
growth of $100 · last 14yCL +81.1%META +1383.1%META compounded faster
Log scale — wide-divergence pair
CL META
CL vs META: by the numbers
- •META is the larger company ($1.44T vs $71.58B market cap).
- •META trades at the lower earnings multiple (20.62 vs 34.75 P/E).
- •META converts more revenue to profit (32.84% vs 10.04% net margin).
- •META grew revenue faster over the past five years (17.89% vs 4.46% CAGR).
- •CL pays the higher dividend yield (2.34% vs 0.37%).
Which is better, CL or META?
Metric tally: CL 5 · META 11It depends on what you're optimizing for:
ValueMETA(lower P/E)
GrowthMETA(faster 5Y revenue CAGR)
IncomeCL(higher dividend yield)
QualityCL(higher ROIC)
Valuation
| Metric | CL | META |
|---|---|---|
| P/E ratio | 34.75 | 20.62● |
| Forward P/E | 22.22 | 16.20● |
| P/S ratio | 3.46● | 6.76 |
| P/B ratio | 496.66 | 5.97● |
| PEG ratio | — | 1.11 |
| EV / EBITDA | 21.17 | 13.37● |
| FCF yield | 5.23%● | 3.32% |
Profitability
| Metric | CL | META |
|---|---|---|
| Gross margin | 60.06% | 81.94%● |
| Operating margin | 21.21% | 41.21%● |
| Net margin | 10.04% | 32.84%● |
| ROE | 1439.31%● | 28.97% |
| ROIC | 30.34%● | 17.95% |
Dividends
| Metric | CL | META |
|---|---|---|
| Dividend yield | 2.34%● | 0.37% |
| Payout ratio | 79.17% | 8.76% |
Growth (annualized)
| Metric | CL | META |
|---|---|---|
| Revenue CAGR (5Y) | 4.46% | 17.89%● |
| EPS CAGR (5Y) | -3.47% | 18.60%● |
| FCF CAGR (5Y) | 3.88% | 14.84%● |
| Total return CAGR (5Y) | 3.78% | 11.51%● |
Frequently asked
- Which is better, CL or META?
- It depends on your goal. value: META (lower P/E); growth: META (faster 5Y revenue CAGR); income: CL (higher dividend yield); quality: CL (higher ROIC). Across all compared metrics, META leads 11 to 5.
- Is CL or META cheaper?
- On trailing earnings, META is cheaper: CL trades at a 34.75 P/E and META at 20.62.
- Which has grown faster, CL or META?
- Over the past five years, META grew revenue faster — CL at a 4.46% CAGR versus META at 17.89%.
- Does CL or META pay a bigger dividend?
- CL yields 2.34% and META yields 0.37% based on trailing dividends and the latest price.
- Is CL or META more profitable?
- META runs the higher net margin — CL at 10.04% versus META at 32.84%.
- Which has been the better investment, CL or META?
- Over the past 10-year, META delivered the higher annualized total return — CL at 4.61% versus META at 17.22%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Colgate-Palmolive P/E ratioMeta Platforms P/E ratioColgate-Palmolive dividend yieldMeta Platforms dividend yieldColgate-Palmolive ROEMeta Platforms ROEColgate-Palmolive operating marginMeta Platforms operating marginColgate-Palmolive revenue growthMeta Platforms revenue growthColgate-Palmolive free cash flowMeta Platforms free cash flow
Colgate-Palmolive & Meta Platforms appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.