Citigroup Inc. (C) vs Alphabet Inc. (GOOGL)
A side-by-side comparison of Citigroup Inc. and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: C is classified in Financial Services; GOOGL is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
C
Citigroup Inc.
$132.49Financial ServicesDelayed quote: Jul 28, 2026, 3:59 PM EDT
GOOGL
Alphabet Inc.
$333.71Communication ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — C vs GOOGL
growth of $100 · dividends reinvested · last 22yC -50.6%GOOGL +13026.4%GOOGL compounded faster
Log scale — wide-divergence pair
C GOOGL
C vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.04T vs $227.21B market cap).
- •C trades at the lower trailing earnings multiple (14.37 vs 16.40 P/E), one valuation lens rather than an overall verdict.
- •GOOGL converts more revenue to profit (54.76% vs 11.59% net margin).
- •GOOGL grew revenue faster over the past five years (15.15% vs 13.75% CAGR).
- •C pays the higher dividend yield (1.80% vs 0.26%).
Metrics side by side
Valuation
| Metric | C | GOOGL |
|---|---|---|
| P/E ratio | 14.37 | 16.40 |
| Forward P/E | 11.92 | 16.71 |
| P/S ratio | 1.50 | 9.01 |
| P/B ratio | 1.09 | 6.28 |
| PEG ratio | 0.81 | 0.84 |
| EV / EBITDA | N/A | 23.57 |
| FCF yield | N/A | 1.05% |
Profitability
| Metric | C | GOOGL |
|---|---|---|
| Gross margin | 44.55% | 60.90% |
| Operating margin | 16.09% | 33.12% |
| Net margin | 11.59% | 54.76% |
| ROE | 8.40% | 38.13% |
| ROIC | 0.95% | 21.82% |
Dividends
| Metric | C | GOOGL |
|---|---|---|
| Dividend yield | 1.80% | 0.26% |
| Payout ratio | 33.20% | 7.79% |
Growth (annualized)
| Metric | C | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 13.75% | 15.15% |
| EPS CAGR (5Y) | 8.77% | 29.81% |
| FCF CAGR (5Y) | N/A | 11.33% |
| Total return CAGR (5Y) | 18.16% | 20.10% |
Frequently asked
- Which has the lower trailing P/E, C or GOOGL?
- C has the lower trailing P/E: C trades at 14.37 and GOOGL at 16.40. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, C or GOOGL?
- Over the past five years, GOOGL grew revenue faster — C at a 13.75% CAGR versus GOOGL at 15.15%.
- Does C or GOOGL pay a bigger dividend?
- C yields 1.80% and GOOGL yields 0.26% based on trailing dividends and the latest price.
- Is C or GOOGL more profitable?
- GOOGL runs the higher net margin — C at 11.59% versus GOOGL at 54.76%.
- How have C and GOOGL total returns compared?
- Over the past 10 years, C delivered 14.95% and GOOGL delivered 24.08% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Citigroup P/E ratioAlphabet P/E ratioCitigroup dividend yieldAlphabet dividend yieldCitigroup ROEAlphabet ROECitigroup operating marginAlphabet operating marginCitigroup revenue growthAlphabet revenue growthCitigroup free cash flowAlphabet free cash flow
Citigroup & Alphabet appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.