Amazon.com, Inc. (AMZN) vs Citigroup Inc. (C)
A side-by-side comparison of Amazon.com, Inc. and Citigroup Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; C is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$230.86Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
C
Citigroup Inc.
$132.49Financial ServicesDelayed quote: Jul 28, 2026, 3:59 PM EDT
Total return — AMZN vs C
growth of $100 · dividends reinvested · last 29yAMZN +236212.4%C +36.5%AMZN compounded faster
Log scale — wide-divergence pair
AMZN C
AMZN vs C: by the numbers
- •AMZN is the larger company ($2.48T vs $227.21B market cap).
- •C trades at the lower trailing earnings multiple (14.37 vs 27.68 P/E), one valuation lens rather than an overall verdict.
- •AMZN converts more revenue to profit (12.22% vs 11.59% net margin).
- •C grew revenue faster over the past five years (13.75% vs 12.13% CAGR).
- •C pays a dividend (1.80% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | C |
|---|---|---|
| P/E ratio | 27.68 | 14.37 |
| Forward P/E | 26.18 | 11.92 |
| P/S ratio | 3.39 | 1.50 |
| P/B ratio | 5.69 | 1.09 |
| PEG ratio | 1.10 | 0.81 |
| EV / EBITDA | 16.84 | N/A |
Profitability
| Metric | AMZN | C |
|---|---|---|
| Gross margin | 50.60% | 44.55% |
| Operating margin | 11.50% | 16.09% |
| Net margin | 12.22% | 11.59% |
| ROE | 20.55% | 8.40% |
| ROIC | 10.70% | 0.95% |
Dividends
| Metric | AMZN | C |
|---|---|---|
| Dividend yield | N/A | 1.80% |
| Payout ratio | N/A | 33.20% |
Growth (annualized)
| Metric | AMZN | C |
|---|---|---|
| Revenue CAGR (5Y) | 12.13% | 13.75% |
| EPS CAGR (5Y) | 27.90% | 8.77% |
| FCF CAGR (5Y) | -21.57% | N/A |
| Total return CAGR (5Y) | 5.00% | 18.16% |
Frequently asked
- Which has the lower trailing P/E, AMZN or C?
- C has the lower trailing P/E: AMZN trades at 27.68 and C at 14.37. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or C?
- Over the past five years, C grew revenue faster — AMZN at a 12.13% CAGR versus C at 13.75%.
- Does AMZN or C pay a bigger dividend?
- C pays a dividend (1.80% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or C more profitable?
- AMZN runs the higher net margin — AMZN at 12.22% versus C at 11.59%.
- How have AMZN and C total returns compared?
- Over the past 10 years, AMZN delivered 20.18% and C delivered 14.95% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioCitigroup P/E ratioAmazon.com dividend yieldCitigroup dividend yieldAmazon.com ROECitigroup ROEAmazon.com operating marginCitigroup operating marginAmazon.com revenue growthCitigroup revenue growthAmazon.com free cash flowCitigroup free cash flow
Amazon.com & Citigroup appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.