Citigroup Inc. (C) vs Meta Platforms, Inc. (META)

A side-by-side comparison of Citigroup Inc. and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: C is classified in Financial Services; META is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnC vs META

growth of $100 · dividends reinvested · last 14y
C +537.7%META +1474.4%META compounded faster
05001k2k2kStart $1002015201820212024$638$1,574
C META

C vs META: by the numbers

  • META is the larger company ($1.51T vs $227.21B market cap).
  • C trades at the lower trailing earnings multiple (14.37 vs 21.60 P/E), one valuation lens rather than an overall verdict.
  • META converts more revenue to profit (32.84% vs 11.59% net margin).
  • META grew revenue faster over the past five years (17.89% vs 13.75% CAGR).
  • C pays the higher dividend yield (1.80% vs 0.35%).

Metrics side by side

Valuation

MetricCMETA
P/E ratio14.3721.60
Forward P/E11.9218.03
P/S ratio1.507.08
P/B ratio1.096.25
PEG ratio0.811.16
EV / EBITDAN/A14.51
FCF yieldN/A3.17%

Profitability

MetricCMETA
Gross margin44.55%81.94%
Operating margin16.09%41.21%
Net margin11.59%32.84%
ROE8.40%28.97%
ROIC0.95%17.95%

Dividends

MetricCMETA
Dividend yield1.80%0.35%
Payout ratio33.20%8.76%

Growth (annualized)

MetricCMETA
Revenue CAGR (5Y)13.75%17.89%
EPS CAGR (5Y)8.77%18.60%
FCF CAGR (5Y)N/A14.84%
Total return CAGR (5Y)18.16%10.03%

Frequently asked

Which has the lower trailing P/E, C or META?
C has the lower trailing P/E: C trades at 14.37 and META at 21.60. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, C or META?
Over the past five years, META grew revenue faster — C at a 13.75% CAGR versus META at 17.89%.
Does C or META pay a bigger dividend?
C yields 1.80% and META yields 0.35% based on trailing dividends and the latest price.
Is C or META more profitable?
META runs the higher net margin — C at 11.59% versus META at 32.84%.
How have C and META total returns compared?
Over the past 10 years, C delivered 14.95% and META delivered 17.02% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.