American Express Company (AXP) vs Alphabet Inc. (GOOGL)
A side-by-side comparison of American Express Company and Alphabet Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 29, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AXP is classified in Financial Services; GOOGL is classified in Communication Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AXP
American Express Company
$331.50Financial ServicesDelayed quote: Jul 29, 2026, 4:00 PM EDT
GOOGL
Alphabet Inc.
$336.71Communication ServicesAt close: Jul 29, 2026, 4:00 PM ET
Total return — AXP vs GOOGL
growth of $100 · dividends reinvested · last 22yAXP +962.3%GOOGL +13650.6%GOOGL compounded faster
Log scale — wide-divergence pair
AXP GOOGL
AXP vs GOOGL: by the numbers
- •GOOGL is the larger company ($4.07T vs $226.19B market cap).
- •GOOGL trades at the lower trailing earnings multiple (16.91 vs 28.15 P/E), one valuation lens rather than an overall verdict.
- •GOOGL converts more revenue to profit (54.76% vs 10.77% net margin).
- •GOOGL grew revenue faster over the past five years (15.15% vs 14.35% CAGR).
- •AXP pays the higher dividend yield (1.01% vs 0.25%).
Metrics side by side
Valuation
| Metric | AXP | GOOGL |
|---|---|---|
| P/E ratio | 28.15 | 16.91 |
| Forward P/E | 19.06 | 16.70 |
| P/S ratio | 2.95 | 9.29 |
| P/B ratio | 0.74 | 6.47 |
| PEG ratio | 2.46 | 0.84 |
| EV / EBITDA | N/A | 24.30 |
| FCF yield | N/A | 1.02% |
Profitability
| Metric | AXP | GOOGL |
|---|---|---|
| Gross margin | 83.11% | 60.90% |
| Operating margin | 17.14% | 33.12% |
| Net margin | 10.77% | 54.76% |
| ROE | 2.71% | 38.13% |
| ROIC | 8.29% | 21.82% |
Dividends
| Metric | AXP | GOOGL |
|---|---|---|
| Dividend yield | 1.01% | 0.25% |
| Payout ratio | 22.13% | 7.79% |
Growth (annualized)
| Metric | AXP | GOOGL |
|---|---|---|
| Revenue CAGR (5Y) | 14.35% | 15.15% |
| EPS CAGR (5Y) | 32.53% | 29.81% |
| FCF CAGR (5Y) | N/A | 11.33% |
| Total return CAGR (5Y) | 16.05% | 20.13% |
Frequently asked
- Which has the lower trailing P/E, AXP or GOOGL?
- GOOGL has the lower trailing P/E: AXP trades at 28.15 and GOOGL at 16.91. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AXP or GOOGL?
- Over the past five years, GOOGL grew revenue faster — AXP at a 14.35% CAGR versus GOOGL at 15.15%.
- Does AXP or GOOGL pay a bigger dividend?
- AXP yields 1.01% and GOOGL yields 0.25% based on trailing dividends and the latest price.
- Is AXP or GOOGL more profitable?
- GOOGL runs the higher net margin — AXP at 10.77% versus GOOGL at 54.76%.
- How have AXP and GOOGL total returns compared?
- Over the past 10 years, AXP delivered 19.55% and GOOGL delivered 23.99% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
American Express P/E ratioAlphabet P/E ratioAmerican Express dividend yieldAlphabet dividend yieldAmerican Express ROEAlphabet ROEAmerican Express operating marginAlphabet operating marginAmerican Express revenue growthAlphabet revenue growthAmerican Express free cash flowAlphabet free cash flow
American Express & Alphabet appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 29, 2026.