Apple Inc. (AAPL) vs American Express Company (AXP)
A side-by-side comparison of Apple Inc. and American Express Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AAPL is classified in Technology; AXP is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AAPL
Apple Inc.
$340.08TechnologyDelayed quote: Jul 28, 2026, 4:00 PM EDT
AXP
American Express Company
$336.63Financial ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — AAPL vs AXP
growth of $100 · dividends reinvested · last 30yAAPL +202236.7%AXP +3657.2%AAPL compounded faster
Log scale — wide-divergence pair
AAPL AXP
AAPL vs AXP: by the numbers
- •AAPL is the larger company ($4.99T vs $229.69B market cap).
- •AXP trades at the lower trailing earnings multiple (28.05 vs 40.74 P/E), one valuation lens rather than an overall verdict.
- •AAPL converts more revenue to profit (27.15% vs 10.77% net margin).
- •AXP grew revenue faster over the past five years (14.35% vs 6.76% CAGR).
- •AXP pays the higher dividend yield (1.02% vs 0.31%).
Metrics side by side
Valuation
| Metric | AAPL | AXP |
|---|---|---|
| P/E ratio | 40.74 | 28.05 |
| Forward P/E | 38.46 | 18.99 |
| P/S ratio | 11.02 | 2.94 |
| P/B ratio | 46.72 | 0.74 |
| PEG ratio | 1.51 | 2.46 |
| EV / EBITDA | 31.40 | N/A |
| FCF yield | 2.60% | N/A |
Profitability
| Metric | AAPL | AXP |
|---|---|---|
| Gross margin | 47.86% | 83.11% |
| Operating margin | 32.64% | 17.14% |
| Net margin | 27.15% | 10.77% |
| ROE | 115.10% | 2.71% |
| ROIC | 51.97% | 8.29% |
Dividends
| Metric | AAPL | AXP |
|---|---|---|
| Dividend yield | 0.31% | 1.02% |
| Payout ratio | 14.02% | 22.13% |
Growth (annualized)
| Metric | AAPL | AXP |
|---|---|---|
| Revenue CAGR (5Y) | 6.76% | 14.35% |
| EPS CAGR (5Y) | 17.73% | 32.53% |
| FCF CAGR (5Y) | 7.38% | N/A |
| Total return CAGR (5Y) | 18.69% | 15.82% |
Frequently asked
- Which has the lower trailing P/E, AAPL or AXP?
- AXP has the lower trailing P/E: AAPL trades at 40.74 and AXP at 28.05. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AAPL or AXP?
- Over the past five years, AXP grew revenue faster — AAPL at a 6.76% CAGR versus AXP at 14.35%.
- Does AAPL or AXP pay a bigger dividend?
- AAPL yields 0.31% and AXP yields 1.02% based on trailing dividends and the latest price.
- Is AAPL or AXP more profitable?
- AAPL runs the higher net margin — AAPL at 27.15% versus AXP at 10.77%.
- How have AAPL and AXP total returns compared?
- Over the past 10 years, AAPL delivered 30.55% and AXP delivered 19.43% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioAmerican Express P/E ratioApple dividend yieldAmerican Express dividend yieldApple ROEAmerican Express ROEApple operating marginAmerican Express operating marginApple revenue growthAmerican Express revenue growthApple free cash flowAmerican Express free cash flow
Apple & American Express appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.