Is AAPL or PM cheaper?

On trailing earnings, PM is cheaper: AAPL trades at a 34.31 P/E and PM at 25.42.

Which has grown faster, AAPL or PM?

Over the past five years, PM grew revenue faster — AAPL at a 6.76% CAGR versus PM at 7.34%.

Does AAPL or PM pay a bigger dividend?

AAPL yields 0.38% and PM yields 3.25% based on trailing dividends and the latest price.

Is AAPL or PM more profitable?

AAPL runs the higher net margin — AAPL at 27.15% versus PM at 26.74%.

Which has been the better investment, AAPL or PM?

Over the past 10-year, AAPL delivered the higher annualized total return — AAPL at 29.57% versus PM at 11.61%. Past performance doesn't predict future results.

Apple Inc. (AAPL) vs Philip Morris International Inc. (PM)

PM leads on 11 of 15 compared metrics.

A side-by-side comparison of Apple Inc. and Philip Morris International Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 27, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Philip Morris International Inc.

$281.74B

$180.77Consumer Defensive

Total return — AAPL vs PM

growth of $100 · last 18y

AAPL +6164.5%PM +266.0%AAPL compounded faster

Log scale — wide-divergence pair

AAPL PM

AAPL vs PM: by the numbers

•AAPL is the larger company ($4.17T vs $281.74B market cap).
•PM trades at the lower earnings multiple (25.42 vs 34.31 P/E).
•AAPL converts more revenue to profit (27.15% vs 26.74% net margin).
•PM grew revenue faster over the past five years (7.34% vs 6.76% CAGR).
•PM pays the higher dividend yield (3.25% vs 0.38%).

Which is better, AAPL or PM?

Metric tally: AAPL 4 · PM 11

It depends on what you're optimizing for:

ValuePM(lower P/E)

GrowthPM(faster 5Y revenue CAGR)

IncomePM(higher dividend yield)

QualityAAPL(higher ROIC)

Metrics side by side

Valuation

Metric	AAPL	PM
P/E ratio	34.31	25.42●
Forward P/E	29.42	19.81●
P/S ratio	9.28	6.81●
P/B ratio	39.35	—
PEG ratio	1.51	0.36●
EV / EBITDA	26.50	19.01●
FCF yield	3.08%	3.78%●

Profitability

Metric	AAPL	PM
Gross margin	47.86%	67.30%●
Operating margin	32.64%	36.83%●
Net margin	27.15%	26.74%
ROE	115.10%●	-113.55%
ROIC	51.97%●	25.56%

Dividends

Metric	AAPL	PM
Dividend yield	0.38%	3.25%●
Payout ratio	14.42%	80.88%

Growth (annualized)

Metric	AAPL	PM
Revenue CAGR (5Y)	6.76%	7.34%●
EPS CAGR (5Y)	17.73%●	7.10%
FCF CAGR (5Y)	7.38%●	4.58%
Total return CAGR (5Y)	16.93%	17.89%●

Frequently asked

Which is better, AAPL or PM?: It depends on your goal. value: PM (lower P/E); growth: PM (faster 5Y revenue CAGR); income: PM (higher dividend yield); quality: AAPL (higher ROIC). Across all compared metrics, PM leads 11 to 4.
Is AAPL or PM cheaper?: On trailing earnings, PM is cheaper: AAPL trades at a 34.31 P/E and PM at 25.42.
Which has grown faster, AAPL or PM?: Over the past five years, PM grew revenue faster — AAPL at a 6.76% CAGR versus PM at 7.34%.
Does AAPL or PM pay a bigger dividend?: AAPL yields 0.38% and PM yields 3.25% based on trailing dividends and the latest price.
Is AAPL or PM more profitable?: AAPL runs the higher net margin — AAPL at 27.15% versus PM at 26.74%.
Which has been the better investment, AAPL or PM?: Over the past 10-year, AAPL delivered the higher annualized total return — AAPL at 29.57% versus PM at 11.61%. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 27, 2026.