Apple Inc. (AAPL) vs Philip Morris International Inc. (PM)
A side-by-side comparison of Apple Inc. and Philip Morris International Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AAPL is classified in Technology; PM is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AAPL
Apple Inc.
$341.07TechnologyDelayed quote: Sep 25, 2026, 4:00 PM EDT
PM
Philip Morris International Inc.
$190.48Consumer DefensiveDelayed quote: Sep 25, 2026, 4:00 PM EDT
Total return — AAPL vs PM
growth of $100 · dividends reinvested · last 10yAAPL +1241.0% (+29.6%/yr)PM +218.6% (+12.3%/yr)AAPL compounded faster over this window
AAPL PM
AAPL vs PM: by the numbers
- •AAPL is the larger company ($5.01T vs $296.88B market cap).
- •PM trades at the lower trailing earnings multiple (27.37 vs 39.07 P/E), one valuation lens rather than an overall verdict.
- •AAPL converts more revenue to profit (27.62% vs 25.56% net margin).
- •PM grew revenue faster over the past five years (7.19% vs 6.10% CAGR).
- •PM pays the higher dividend yield (3.08% vs 0.32%).
Metrics side by side
Valuation
| Metric | AAPL | PM |
|---|---|---|
| P/E ratio | 39.07 | 27.37 |
| Forward P/E | 38.61 | 22.75 |
| P/S ratio | 10.73 | 6.98 |
| P/B ratio | 46.59 | N/A |
| EV / EBITDA | 30.09 | 18.78 |
| FCF yield | 2.73% | 4.29% |
Profitability
| Metric | AAPL | PM |
|---|---|---|
| Gross margin | 48.65% | 67.51% |
| Operating margin | 33.17% | 37.75% |
| Net margin | 27.62% | 25.56% |
| ROE | 119.91% | N/A |
| ROIC | 51.87% | 26.30% |
Dividends
| Metric | AAPL | PM |
|---|---|---|
| Dividend yield | 0.32% | 3.08% |
| Payout ratio | 12.14% | 84.48% |
Growth (annualized)
| Metric | AAPL | PM |
|---|---|---|
| Revenue CAGR (5Y) | 6.10% | 7.19% |
| EPS CAGR (5Y) | 17.73% | 7.10% |
| FCF CAGR (5Y) | 7.60% | 4.43% |
| Total return CAGR (5Y) | 17.98% | 18.46% |
Frequently asked
- Which has the lower trailing P/E, AAPL or PM?
- PM has the lower trailing P/E: AAPL trades at 39.07 and PM at 27.37. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AAPL or PM?
- Over the past five years, PM grew revenue faster — AAPL at a 6.10% CAGR versus PM at 7.19%.
- Does AAPL or PM pay a bigger dividend?
- AAPL yields 0.32% and PM yields 3.08% based on trailing dividends and the latest price.
- Is AAPL or PM more profitable?
- AAPL runs the higher net margin — AAPL at 27.62% versus PM at 25.56%.
- How have AAPL and PM total returns compared?
- Over the past 10 years, AAPL delivered 30.27% and PM delivered 12.40% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Apple P/E ratioPhilip Morris International P/E ratioApple dividend yieldPhilip Morris International dividend yieldApple ROEPhilip Morris International ROEApple operating marginPhilip Morris International operating marginApple revenue growthPhilip Morris International revenue growthApple free cash flowPhilip Morris International free cash flow
Apple & Philip Morris International appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.