Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 18.98% is in line with its 5-year average of 20.03%, near the low end of its 5-year range (18.40%–22.78%).
0.21% above its 12-month average of 18.94%.
Reported quarterly gross margin; no daily interpolation. Q2 FY2026 (2026-06-30): 19.04%.
GROSS MARGIN
18.98%
GROSS MARGIN AVG TTM
18.94%
GROSS MARGIN AVG 3Y
18.97%
GROSS MARGIN AVG 5Y
20.03%
GROSS MARGIN AVG 10Y
18.90%
GROSS MARGIN AVG 15Y
18.10%
GROSS MARGIN AVG 20Y
17.93%
CURRENT VS TTM AVG
+0.21%
CURRENT VS 3Y AVG
+0.03%
CURRENT VS 5Y AVG
-5.25%
CURRENT VS 10Y AVG
+0.41%
CURRENT VS 15Y AVG
+4.86%
CURRENT VS 20Y AVG
+5.84%
SECTOR MEDIAN · CONSUMER CYCLICAL
32.62%
median of 311 covered companies
CURRENT VS SECTOR MEDIAN
-41.81%
vs the sector median at left
Rush Enterprises, Inc.
Market Cap
$6.73B
Gross Margin
18.98%
TTM Avg
18.94%
3Y Avg
18.97%
5Y Avg
20.03%
Market Cap
$6.87B
Gross Margin
37.51%
TTM Avg
35.34%
3Y Avg
33.49%
5Y Avg
31.96%
Market Cap
$6.50B
Gross Margin
45.22%
TTM Avg
45.22%
3Y Avg
42.52%
5Y Avg
39.88%
Market Cap
$7.12B
Gross Margin
31.97%
TTM Avg
35.98%
3Y Avg
29.98%
5Y Avg
-10.09%
Market Cap
$6.28B
Gross Margin
62.88%
TTM Avg
62.81%
3Y Avg
62.85%
5Y Avg
61.54%
Market Cap
$7.21B
Gross Margin
-42.53%
TTM Avg
-49.98%
3Y Avg
-60.70%
5Y Avg
-58.24%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Rush Enterprises, Inc. (RUSHB) | $6.73B | 18.98% | 18.94% | 18.97% | 20.03% |
| Dutch Bros Inc. (BROS)vs › | $6.75B | 25.02% | 26.21% | 25.73% | 28.19% |
| Etsy, Inc. (ETSY)vs › | $6.77B | 72.30% | 72.03% | 71.22% | 71.64% |
| Urban Outfitters, Inc. (URBN)vs › | $6.87B | 37.51% | 35.34% | 33.49% | 31.96% |
| Global-e Online Ltd. (GLBE)vs › | $6.50B | 45.22% | 45.22% | 42.52% | 39.88% |
| Norwegian Cruise Line Holdings Ltd. (NCLH)vs › | $7.12B | 31.97% | 35.98% | 29.98% | -10.09% |
| Abercrombie & Fitch Co. (ANF)vs › | $6.28B | 62.88% | 62.81% | 62.85% | 61.54% |
| VinFast Auto Ltd. (VFS)vs › | $7.21B | -42.53% | -49.98% | -60.70% | -58.24% |
| CAVA Group, Inc. (CAVA)vs › | $6.13B | 20.16% | 21.73% | 21.40% | 20.40% |
| Mobileye Global Inc. (MBLY)vs › | $6.09B | 47.37% | 46.27% | 48.05% | 46.39% |
Gross Margin
19.0%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-06-30 | 19.04% |
| 2026-03-31 | 19.30% |
| 2025-12-31 | 18.64% |
| 2025-09-30 | 18.96% |
| 2025-06-30 | 18.75% |
| 2025-03-31 | 18.40% |
| 2024-12-31 | 18.87% |
| 2024-09-30 | 18.98% |
| 2024-06-30 | 18.54% |
| 2024-03-31 | 20.83% |
| 2023-12-31 | 19.32% |
| 2023-09-30 | 19.91% |
| 2023-06-30 | 20.66% |
| 2023-03-31 | 20.86% |
| 2022-12-31 | 20.51% |
| 2022-09-30 | 20.46% |
| 2022-06-30 | 20.89% |
| 2022-03-31 | 22.10% |
| 2021-12-31 | 22.78% |
| 2021-09-30 | 22.29% |
| 2021-06-30 | 20.58% |
| 2021-03-31 | 19.87% |
| 2020-12-31 | 18.99% |
| 2020-09-30 | 18.03% |
| 2020-06-30 | 19.18% |
| 2020-03-31 | 18.23% |
| 2019-12-31 | 18.11% |
| 2019-09-30 | 16.56% |
| 2019-06-30 | 17.45% |
| 2019-03-31 | 19.05% |
| 2018-12-31 | 16.80% |
| 2018-09-30 | 18.10% |
| 2018-06-30 | 18.04% |
| 2018-03-31 | 18.29% |
| 2017-12-31 | 17.62% |
| 2017-09-30 | 17.50% |
| 2017-06-30 | 17.37% |
| 2017-03-31 | 17.99% |
| 2016-12-31 | 16.93% |
| 2016-09-30 | 16.54% |
| 2016-06-30 | 17.58% |
| 2016-03-31 | 17.11% |
| 2015-12-31 | 15.12% |
| 2015-09-30 | 16.07% |
| 2015-06-30 | 15.61% |
| 2015-03-31 | 16.22% |
| 2014-12-31 | 14.72% |
| 2014-09-30 | 16.01% |
| 2014-06-30 | 16.35% |
| 2014-03-31 | 17.31% |
| 2013-12-31 | 16.24% |
| 2013-09-30 | 16.46% |
| 2013-06-30 | 17.44% |
| 2013-03-31 | 17.68% |
| 2012-12-31 | 16.07% |
| 2012-09-30 | 16.80% |
| 2012-06-30 | 15.51% |
| 2012-03-31 | 16.50% |
| 2011-12-31 | 15.67% |
| 2011-09-30 | 16.34% |
| 2011-06-30 | 15.94% |
| 2011-03-31 | 18.47% |
| 2010-12-31 | 17.16% |
| 2010-09-30 | 19.27% |
| 2010-06-30 | 20.97% |
| 2010-03-31 | 19.58% |
| 2009-12-31 | 18.15% |
| 2009-09-30 | 18.85% |
| 2009-06-30 | 16.89% |
| 2009-03-31 | 18.75% |
| 2008-12-31 | 17.70% |
| 2008-09-30 | 18.46% |
| 2008-06-30 | 16.36% |
| 2008-03-31 | 19.36% |
| 2007-12-31 | 17.69% |
| 2007-09-30 | 17.21% |
| 2007-06-30 | 17.66% |
| 2007-03-31 | 16.85% |
| 2006-12-31 | 14.25% |
| 2006-09-30 | 14.29% |
| 2006-06-30 | 15.45% |
| 2006-03-31 | 16.39% |
| 2005-12-31 | 14.28% |
| 2005-09-30 | 15.73% |
| 2005-06-30 | 15.54% |
| 2005-03-31 | 15.16% |
| 2004-12-31 | 16.12% |
| 2004-09-30 | 16.77% |
| 2004-06-30 | 17.03% |
| 2004-03-31 | 18.01% |
| 2003-12-31 | 16.37% |
| 2003-09-30 | 18.59% |
| 2003-06-30 | 19.88% |
| 2003-03-31 | 21.41% |
| 2002-12-31 | 16.06% |
| 2002-09-30 | 17.66% |
