Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 3.06%.
YIELD ON COST (YOC)
3.06%
HAS now pays $2.80 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-08) | $81.30 | 3.44% |
| 5 years ago(2021-09-16) | $98.74 | 2.84% |
| 3 years ago(2023-09-07) | $70.35 | 3.98% |
| 1 year ago(2025-09-11) | $79.95 | 3.50% |
| Buying today(at $89.33) | $89.33 | 3.06% |
Projection: starting from today's 3.06% yield, assuming the dividend keeps compounding at 0.8% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
3.06%
In 3 years
3.13%
In 5 years
3.17%
In 10 years
3.29%
Try your own purchase price, dividend and growth rate for Hasbro, Inc. (HAS).
Starting Yield
3.13%
Ending YOC
3.42%
Year 15 Dividend
$3.05
Cum. Dividends Recd.
$44.00
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $2.80 | N/A | 3.13% | $0.00 |
| Year 1 | $2.82 | +0.58% | 3.15% | $2.82 |
| Year 2 | $2.83 | +0.58% | 3.17% | $5.65 |
| Year 3 | $2.85 | +0.58% | 3.19% | $8.50 |
| Year 4 | $2.87 | +0.58% | 3.21% | $11.36 |
| Year 5 | $2.88 | +0.58% | 3.23% | $14.25 |
| Year 6 | $2.90 | +0.58% | 3.24% | $17.14 |
| Year 7 | $2.92 | +0.58% | 3.26% | $20.06 |
| Year 8 | $2.93 | +0.58% | 3.28% | $22.99 |
| Year 9 | $2.95 | +0.58% | 3.30% | $25.94 |
| Year 10 | $2.97 | +0.58% | 3.32% | $28.91 |
| Year 11 | $2.98 | +0.58% | 3.34% | $31.89 |
| Year 12 | $3.00 | +0.58% | 3.36% | $34.89 |
| Year 13 | $3.02 | +0.58% | 3.38% | $37.91 |
| Year 14 | $3.04 | +0.58% | 3.40% | $40.95 |
| Year 15 | $3.05 | +0.58% | 3.42% | $44.00 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
