eBay Inc. (EBAY) Return on Invested Capital (ROIC): 14.36%
Is eBay Inc.’s return on invested capital (ROIC) high or low?
eBay Inc.'s return on invested capital (ROIC) of 14.36% is 29% above its 5-year average of 11.14%, near the high end of its 5-year range (7.87%–14.36%).
The return on invested capital (ROIC) for eBay Inc. (EBAY) is 14.36% as of Wednesday, June 10, 2026. It is above its 12-month average by 3.50% (13.88%).
EBAY Return on Invested Capital (ROIC) Chart
EBAY Average Return on Invested Capital (ROIC) Chart
EBAY Current vs Average Return on Invested Capital (ROIC) Chart
EBAY Return on Invested Capital (ROIC) Metrics
RETURN ON INVESTED CAPITAL (ROIC)
14.36%
RETURN ON INVESTED CAPITAL (ROIC) AVG TTM
13.88%
RETURN ON INVESTED CAPITAL (ROIC) AVG 3Y
11.58%
RETURN ON INVESTED CAPITAL (ROIC) AVG 5Y
11.14%
RETURN ON INVESTED CAPITAL (ROIC) AVG 10Y
9.39%
RETURN ON INVESTED CAPITAL (ROIC) AVG 15Y
8.47%
RETURN ON INVESTED CAPITAL (ROIC) AVG 20Y
8.52%
CURRENT VS TTM AVG
+3.50%
CURRENT VS 3Y AVG
+24.03%
CURRENT VS 5Y AVG
+28.89%
CURRENT VS 10Y AVG
+52.90%
CURRENT VS 15Y AVG
+69.53%
CURRENT VS 20Y AVG
+68.57%
EBAY Competitors' Return on Invested Capital (ROIC)
| NAME | MARKET CAP | RETURN ON INVESTED CAPITAL (ROIC) | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| eBay Inc. (EBAY) | — | 14.36% | 13.88% | 11.58% | 11.14% |
| Yum! Brands, Inc. (YUM) | $41.77B | 28.26% | 30.98% | 34.86% | 35.06% |
| Ford Motor Company (F) | $56.36B | 0.75% | 1.26% | 1.78% | 1.23% |
| Chipotle Mexican Grill, Inc. (CMG) | $39.13B | 18.97% | 18.28% | 16.75% | 13.86% |
| NIKE, Inc. (NKE) | $65.15B | 11.57% | 15.04% | 16.70% | 16.54% |
| General Motors Company (GM) | $71.59B | 1.16% | 2.58% | 3.32% | 3.26% |
| Ross Stores, Inc. (ROST) | $74.06B | 17.10% | 16.96% | 16.07% | 14.27% |
| Ulta Beauty, Inc. (ULTA) | $20.46B | 22.76% | 24.69% | 27.60% | 23.95% |
| Airbnb, Inc. (ABNB) | $76.62B | 19.16% | 18.93% | 18.27% | 2.36% |
| Hilton Worldwide Holdings Inc. (HLT) | $76.74B | 11.29% | 13.84% | 13.21% | 9.40% |
Capital Efficiency
ROIC
14.4%
ROE
46.2%
eBay Inc. Return on Invested Capital (ROIC) Formula & Definition
ROIC = NOPAT / Invested Capital
Return on invested capital measures the after-tax return a company earns on all capital (debt and equity) invested in the business.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
eBay Inc. Return on Invested Capital (ROIC) FAQ
- What is the return on invested capital (ROIC) for eBay Inc. (EBAY)?
- The return on invested capital (ROIC) for EBAY stock is 14.36%.
- Is eBay Inc.'s return on invested capital (ROIC) high or low?
- eBay Inc.'s return on invested capital (ROIC) of 14.36% is 29% above its 5-year average of 11.14%, near the high end of its 5-year range (7.87%–14.36%).
- What is the TTM average return on invested capital (ROIC) for eBay Inc. (EBAY)?
- The TTM average return on invested capital (ROIC) for EBAY stock is 13.88%.
- What is the 3Y average return on invested capital (ROIC) for eBay Inc. (EBAY)?
- The 3Y average return on invested capital (ROIC) for EBAY stock is 11.58%.
- What is the 5Y average return on invested capital (ROIC) for eBay Inc. (EBAY)?
- The 5Y average return on invested capital (ROIC) for EBAY stock is 11.14%.
- What is the 10Y average return on invested capital (ROIC) for eBay Inc. (EBAY)?
- The 10Y average return on invested capital (ROIC) for EBAY stock is 9.39%.
- What is the 15Y average return on invested capital (ROIC) for eBay Inc. (EBAY)?
- The 15Y average return on invested capital (ROIC) for EBAY stock is 8.47%.
- What is the 20Y average return on invested capital (ROIC) for eBay Inc. (EBAY)?
- The 20Y average return on invested capital (ROIC) for EBAY stock is 8.52%.
eBay Inc. Return on Invested Capital (ROIC) History
| DATE | RETURN ON INVESTED CAPITAL (ROIC) |
|---|---|
| 2025-12-31 | 14.36% |
| 2024-12-31 | 13.39% |
| 2023-12-31 | 8.09% |
| 2022-12-31 | 10.47% |
| 2021-12-31 | 7.87% |
| 2020-12-31 | 12.67% |
| 2019-12-31 | 10.15% |
| 2018-12-31 | 8.33% |
| 2017-12-31 | -4.34% |
| 2016-12-31 | 10.84% |
| 2015-12-31 | 11.48% |
| 2014-12-31 | -2.99% |
| 2013-12-31 | 6.84% |
| 2012-12-31 | 9.19% |
| 2011-12-31 | 9.27% |
| 2010-12-31 | 9.91% |
| 2009-12-31 | 8.40% |
| 2008-12-31 | 13.44% |
| 2007-12-31 | 2.32% |
| 2006-12-31 | 9.43% |
| 2005-12-31 | 9.77% |
| 2004-12-31 | 10.00% |
| 2003-12-31 | 8.36% |
| 2002-12-31 | 6.11% |
| 2001-12-31 | 4.72% |
| 2000-12-31 | 2.05% |
| 1999-12-31 | 0.06% |
| 1998-12-31 | 6.00% |
| 1997-12-31 | 184.44% |
Related Metrics
About eBay Inc.
eBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.com, alongside its suite of dedicated mobile applications. Through these digital platforms, users are empowered to list, discover, purchase, and pay for a vast array of goods. These transactions occur across a multitude of channels—online, mobile, and even certain traditional avenues—involving a diverse array of participants. This includes individual sellers, small businesses, and larger entities such as retailers, distributors, liquidators, import/export firms, and auctioneers, often integrating with various commerce platforms, search engines, and shopping networks. The company was established in 1995 and its corporate headquarters are situated in San Jose, California.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- CEO
- Jamie J. Iannone