eBay Inc. (EBAY) vs Yum! Brands, Inc. (YUM)

A side-by-side comparison of eBay Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnEBAY vs YUM

growth of $100 · dividends reinvested · last 10y
EBAY +268.5% (+13.9%/yr)YUM +165.7% (+10.3%/yr)EBAY compounded faster over this window
100200300400Start $10020182020202220242026$369$266
EBAY YUM

EBAY vs YUM: by the numbers

  • EBAY is the larger company ($47.39B vs $39.19B market cap).
  • YUM trades at the lower trailing earnings multiple (17.86 vs 22.10 P/E), one valuation lens rather than an overall verdict.
  • YUM converts more revenue to profit (25.42% vs 18.50% net margin).
  • YUM grew revenue faster over the past five years (6.79% vs 2.85% CAGR).
  • YUM pays the higher dividend yield (2.01% vs 1.13%).

Metrics side by side

Valuation

MetricEBAYYUM
P/E ratio22.1017.86
Forward P/E17.3921.55
P/S ratio3.954.49
P/B ratio10.16N/A
EV / EBITDA18.8517.28
FCF yield5.13%4.28%

Profitability

MetricEBAYYUM
Gross margin72.49%45.80%
Operating margin20.52%30.99%
Net margin18.50%25.42%
ROE47.63%N/A
ROIC15.94%37.53%

Dividends

MetricEBAYYUM
Dividend yield1.13%2.01%
Payout ratio25.26%36.68%

Growth (annualized)

MetricEBAYYUM
Revenue CAGR (5Y)2.85%6.79%
EPS CAGR (5Y)-11.07%13.33%
FCF CAGR (5Y)-0.49%1.76%
Total return CAGR (5Y)10.14%4.31%

Frequently asked

Which has the lower trailing P/E, EBAY or YUM?
YUM has the lower trailing P/E: EBAY trades at 22.10 and YUM at 17.86. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, EBAY or YUM?
Over the past five years, YUM grew revenue faster — EBAY at a 2.85% CAGR versus YUM at 6.79%.
Does EBAY or YUM pay a bigger dividend?
EBAY yields 1.13% and YUM yields 2.01% based on trailing dividends and the latest price.
Is EBAY or YUM more profitable?
YUM runs the higher net margin — EBAY at 18.50% versus YUM at 25.42%.
How have EBAY and YUM total returns compared?
Over the past 10 years, EBAY delivered 14.37% and YUM delivered 10.80% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.