eBay Inc. (EBAY) vs Yum! Brands, Inc. (YUM)

YUM leads on 9 of 15 compared metrics.

A side-by-side comparison of eBay Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 17, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).

Compare
eBay Inc. logo
EBAY
eBay Inc.
$48.54B
$109.32Consumer Cyclical
Yum! Brands, Inc. logo
YUM
Yum! Brands, Inc.
$43.45B
$154.67Consumer Cyclical

Total return — EBAY vs YUM

growth of $100 · last 28y
EBAY +13058.6%YUM +2227.9%EBAY compounded faster
Log scale — wide-divergence pair
101001k10k100kStart $10020032008201320182023$13,159$2,328
EBAY YUM

EBAY vs YUM: by the numbers

  • •EBAY is the larger company ($48.54B vs $43.45B market cap).
  • •EBAY trades at the lower earnings multiple (24.85 vs 24.91 P/E).
  • •YUM converts more revenue to profit (20.48% vs 17.58% net margin).
  • •YUM grew revenue faster over the past five years (7.63% vs 2.81% CAGR).
  • •YUM pays the higher dividend yield (1.89% vs 1.10%).

Which is better, EBAY or YUM?

Metric tally: EBAY 6 · YUM 9

It depends on what you're optimizing for:

GrowthYUM(faster 5Y revenue CAGR)
IncomeYUM(higher dividend yield)
QualityYUM(higher ROIC)

Metrics side by side

Valuation

MetricEBAYYUM
P/E ratio24.8524.91
Forward P/E16.20●20.63
P/S ratio4.31●5.09
P/B ratio11.32—
PEG ratio1.67●4.59
EV / EBITDA19.0518.65●
FCF yield3.38%3.82%●

Profitability

MetricEBAYYUM
Gross margin72.01%●45.67%
Operating margin19.58%31.47%●
Net margin17.58%20.48%●
ROE46.24%●-21.28%
ROIC14.36%28.27%●

Dividends

MetricEBAYYUM
Dividend yield1.10%1.89%●
Payout ratio27.03%52.24%

Growth (annualized)

MetricEBAYYUM
Revenue CAGR (5Y)2.81%7.63%●
EPS CAGR (5Y)-11.07%13.33%●
FCF CAGR (5Y)-6.70%6.20%●
Total return CAGR (5Y)12.54%●7.94%

Frequently asked

Which is better, EBAY or YUM?
It depends on your goal. growth: YUM (faster 5Y revenue CAGR); income: YUM (higher dividend yield); quality: YUM (higher ROIC). Across all compared metrics, YUM leads 9 to 6.
Is EBAY or YUM cheaper?
On trailing earnings, EBAY is cheaper: EBAY trades at a 24.85 P/E and YUM at 24.91.
Which has grown faster, EBAY or YUM?
Over the past five years, YUM grew revenue faster — EBAY at a 2.81% CAGR versus YUM at 7.63%.
Does EBAY or YUM pay a bigger dividend?
EBAY yields 1.10% and YUM yields 1.89% based on trailing dividends and the latest price.
Is EBAY or YUM more profitable?
YUM runs the higher net margin — EBAY at 17.58% versus YUM at 20.48%.
Which has been the better investment, EBAY or YUM?
Over the past 10-year, EBAY delivered the higher annualized total return — EBAY at 17.88% versus YUM at 12.26%. Past performance doesn't predict future results.

Go deeper

Full EBAY analysisFull YUM analysisInteractive comparison tool

Dig into the metrics

eBay P/E ratioYum! Brands P/E ratioeBay dividend yieldYum! Brands dividend yieldeBay ROEYum! Brands ROEeBay operating marginYum! Brands operating margineBay revenue growthYum! Brands revenue growtheBay free cash flowYum! Brands free cash flow

eBay & Yum! Brands appear in these rankings

Highest ROE StocksHighest ROIC StocksHighest Operating Margin StocksBest 10-Year Total Return Stocks

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 17, 2026.