eBay Inc. (EBAY) vs Yum! Brands, Inc. (YUM)
A side-by-side comparison of eBay Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 31, 2026. Differences are shown without an overall score or investment verdict.
EBAY
eBay Inc.
$114.01Consumer CyclicalDelayed quote: Jul 31, 2026, 4:00 PM EDT
YUM
Yum! Brands, Inc.
$153.28Consumer CyclicalAt close: Jul 31, 2026, 4:00 PM ET
Total return — EBAY vs YUM
growth of $100 · dividends reinvested · last 28yEBAY +15411.3%YUM +3151.0%EBAY compounded faster
EBAY YUM
EBAY vs YUM: by the numbers
- •EBAY is the larger company ($50.62B vs $42.25B market cap).
- •EBAY trades at the lower trailing earnings multiple (25.91 vs 31.41 P/E), one valuation lens rather than an overall verdict.
- •YUM converts more revenue to profit (20.81% vs 17.58% net margin).
- •EBAY grew revenue faster over the past five years (2.81% vs 0.86% CAGR).
- •YUM pays the higher dividend yield (1.91% vs 1.05%).
Metrics side by side
Valuation
| Metric | EBAY | YUM |
|---|---|---|
| P/E ratio | 25.91 | 31.41 |
| Forward P/E | 18.65 | 23.04 |
| P/S ratio | 4.49 | 6.53 |
| P/B ratio | 11.81 | N/A |
| PEG ratio | 1.70 | 4.61 |
| EV / EBITDA | 21.83 | 18.56 |
| FCF yield | 3.24% | 3.86% |
Profitability
| Metric | EBAY | YUM |
|---|---|---|
| Gross margin | 72.01% | 45.32% |
| Operating margin | 19.58% | 30.80% |
| Net margin | 17.58% | 20.81% |
| ROE | 46.24% | -21.28% |
| ROIC | 14.36% | 28.27% |
Dividends
| Metric | EBAY | YUM |
|---|---|---|
| Dividend yield | 1.05% | 1.91% |
| Payout ratio | 27.03% | 52.24% |
Growth (annualized)
| Metric | EBAY | YUM |
|---|---|---|
| Revenue CAGR (5Y) | 2.81% | 0.86% |
| EPS CAGR (5Y) | -11.07% | 13.33% |
| FCF CAGR (5Y) | -6.70% | 6.20% |
| Total return CAGR (5Y) | 12.76% | 5.08% |
Frequently asked
- Which has the lower trailing P/E, EBAY or YUM?
- EBAY has the lower trailing P/E: EBAY trades at 25.91 and YUM at 31.41. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, EBAY or YUM?
- Over the past five years, EBAY grew revenue faster — EBAY at a 2.81% CAGR versus YUM at 0.86%.
- Does EBAY or YUM pay a bigger dividend?
- EBAY yields 1.05% and YUM yields 1.91% based on trailing dividends and the latest price.
- Is EBAY or YUM more profitable?
- YUM runs the higher net margin — EBAY at 17.58% versus YUM at 20.81%.
- How have EBAY and YUM total returns compared?
- Over the past 10 years, EBAY delivered 15.25% and YUM delivered 11.04% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
eBay P/E ratioYum! Brands P/E ratioeBay dividend yieldYum! Brands dividend yieldeBay ROEYum! Brands ROEeBay operating marginYum! Brands operating margineBay revenue growthYum! Brands revenue growtheBay free cash flowYum! Brands free cash flow
eBay & Yum! Brands appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 31, 2026.