eBay Inc. (EBAY) vs Yum! Brands, Inc. (YUM)

A side-by-side comparison of eBay Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 31, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total returnEBAY vs YUM

growth of $100 · dividends reinvested · last 28y
EBAY +15411.3%YUM +3151.0%EBAY compounded faster
05k10k15kStart $10020032008201320182023$15,511$3,251
EBAY YUM

EBAY vs YUM: by the numbers

  • EBAY is the larger company ($50.62B vs $42.25B market cap).
  • EBAY trades at the lower trailing earnings multiple (25.91 vs 31.41 P/E), one valuation lens rather than an overall verdict.
  • YUM converts more revenue to profit (20.81% vs 17.58% net margin).
  • EBAY grew revenue faster over the past five years (2.81% vs 0.86% CAGR).
  • YUM pays the higher dividend yield (1.91% vs 1.05%).

Metrics side by side

Valuation

MetricEBAYYUM
P/E ratio25.9131.41
Forward P/E18.6523.04
P/S ratio4.496.53
P/B ratio11.81N/A
PEG ratio1.704.61
EV / EBITDA21.8318.56
FCF yield3.24%3.86%

Profitability

MetricEBAYYUM
Gross margin72.01%45.32%
Operating margin19.58%30.80%
Net margin17.58%20.81%
ROE46.24%-21.28%
ROIC14.36%28.27%

Dividends

MetricEBAYYUM
Dividend yield1.05%1.91%
Payout ratio27.03%52.24%

Growth (annualized)

MetricEBAYYUM
Revenue CAGR (5Y)2.81%0.86%
EPS CAGR (5Y)-11.07%13.33%
FCF CAGR (5Y)-6.70%6.20%
Total return CAGR (5Y)12.76%5.08%

Frequently asked

Which has the lower trailing P/E, EBAY or YUM?
EBAY has the lower trailing P/E: EBAY trades at 25.91 and YUM at 31.41. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, EBAY or YUM?
Over the past five years, EBAY grew revenue faster — EBAY at a 2.81% CAGR versus YUM at 0.86%.
Does EBAY or YUM pay a bigger dividend?
EBAY yields 1.05% and YUM yields 1.91% based on trailing dividends and the latest price.
Is EBAY or YUM more profitable?
YUM runs the higher net margin — EBAY at 17.58% versus YUM at 20.81%.
How have EBAY and YUM total returns compared?
Over the past 10 years, EBAY delivered 15.25% and YUM delivered 11.04% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 31, 2026.