eBay Inc. (EBAY) vs Yum! Brands, Inc. (YUM)
A side-by-side comparison of eBay Inc. and Yum! Brands, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of September 13, 2026. Differences are shown without an overall score or investment verdict.
EBAY
eBay Inc.
$106.74Consumer CyclicalDelayed quote: Sep 15, 2026, 10:35 AM EDT
YUM
Yum! Brands, Inc.
$142.20Consumer CyclicalDelayed quote: Sep 15, 2026, 10:30 AM EDT
Total return — EBAY vs YUM
growth of $100 · dividends reinvested · last 10yEBAY +268.5% (+13.9%/yr)YUM +165.7% (+10.3%/yr)EBAY compounded faster over this window
EBAY YUM
EBAY vs YUM: by the numbers
- •EBAY is the larger company ($47.39B vs $39.19B market cap).
- •YUM trades at the lower trailing earnings multiple (17.86 vs 22.10 P/E), one valuation lens rather than an overall verdict.
- •YUM converts more revenue to profit (25.42% vs 18.50% net margin).
- •YUM grew revenue faster over the past five years (6.79% vs 2.85% CAGR).
- •YUM pays the higher dividend yield (2.01% vs 1.13%).
Metrics side by side
Valuation
| Metric | EBAY | YUM |
|---|---|---|
| P/E ratio | 22.10 | 17.86 |
| Forward P/E | 17.39 | 21.55 |
| P/S ratio | 3.95 | 4.49 |
| P/B ratio | 10.16 | N/A |
| EV / EBITDA | 18.85 | 17.28 |
| FCF yield | 5.13% | 4.28% |
Profitability
| Metric | EBAY | YUM |
|---|---|---|
| Gross margin | 72.49% | 45.80% |
| Operating margin | 20.52% | 30.99% |
| Net margin | 18.50% | 25.42% |
| ROE | 47.63% | N/A |
| ROIC | 15.94% | 37.53% |
Dividends
| Metric | EBAY | YUM |
|---|---|---|
| Dividend yield | 1.13% | 2.01% |
| Payout ratio | 25.26% | 36.68% |
Growth (annualized)
| Metric | EBAY | YUM |
|---|---|---|
| Revenue CAGR (5Y) | 2.85% | 6.79% |
| EPS CAGR (5Y) | -11.07% | 13.33% |
| FCF CAGR (5Y) | -0.49% | 1.76% |
| Total return CAGR (5Y) | 10.14% | 4.31% |
Frequently asked
- Which has the lower trailing P/E, EBAY or YUM?
- YUM has the lower trailing P/E: EBAY trades at 22.10 and YUM at 17.86. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, EBAY or YUM?
- Over the past five years, YUM grew revenue faster — EBAY at a 2.85% CAGR versus YUM at 6.79%.
- Does EBAY or YUM pay a bigger dividend?
- EBAY yields 1.13% and YUM yields 2.01% based on trailing dividends and the latest price.
- Is EBAY or YUM more profitable?
- YUM runs the higher net margin — EBAY at 18.50% versus YUM at 25.42%.
- How have EBAY and YUM total returns compared?
- Over the past 10 years, EBAY delivered 14.37% and YUM delivered 10.80% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
eBay P/E ratioYum! Brands P/E ratioeBay dividend yieldYum! Brands dividend yieldeBay ROEYum! Brands ROEeBay operating marginYum! Brands operating margineBay revenue growthYum! Brands revenue growtheBay free cash flowYum! Brands free cash flow
eBay & Yum! Brands appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified September 13, 2026.