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Alibaba Group Holding Limited (BABA) EV/Sales Ratio: 2.07x

Is Alibaba Group Holding Limited’s EV/Sales ratio high or low?

Alibaba Group Holding Limited's EV/Sales ratio of 2.07x is in line with its 5-year average of 2.12x, near the low end of its 5-year range (1.19x–5.53x).

The EV/Sales ratio for Alibaba Group Holding Limited (BABA) is 2.07x as of Tuesday, June 9, 2026. It is below its 12-month average by 18.37% (2.54x).

BABA EV/Sales Ratio Chart

BABA EV/Sales Ratio
2.07x-4.61% 1Y
Zoom

BABA Average EV/Sales Ratio Chart

BABA Current vs Average EV/Sales Ratio Chart

BABA EV/Sales Ratio Metrics

EV/SALES RATIO

2.07x

EV/SALES RATIO AVG TTM

2.54x

EV/SALES RATIO AVG 3Y

1.94x

EV/SALES RATIO AVG 5Y

2.12x

EV/SALES RATIO AVG 10Y

6.23x

EV/SALES RATIO AVG 15Y

7.71x

EV/SALES RATIO AVG 20Y

7.71x

CURRENT VS TTM AVG

-18.37%

CURRENT VS 3Y AVG

+6.77%

CURRENT VS 5Y AVG

-2.24%

CURRENT VS 10Y AVG

-66.77%

CURRENT VS 15Y AVG

-73.16%

CURRENT VS 20Y AVG

-73.16%

BABA Competitors' EV/Sales Ratio

NAMEMARKET CAPEV/SALES RATIOTTM3Y5Y
Alibaba Group Holding Limited (BABA)2.07x2.54x1.94x2.12x
The Home Depot, Inc. (HD)$320.40B2.26x2.55x2.61x2.57x
McDonald's Corporation (MCD)$200.54B9.29x10.32x10.23x10.29x
The TJX Companies, Inc. (TJX)$182.13B3.14x2.96x2.58x2.33x
Booking Holdings Inc. (BKNG)$127.07B4.81x6.36x6.33x7.20x
Lowe's Companies, Inc. (LOW)$121.88B1.85x2.08x2.00x1.90x
Starbucks Corporation (SBUX)$111.02B3.49x3.48x3.54x3.94x
Marriott International, Inc. (MAR)$103.79B4.59x3.83x3.55x3.88x
MercadoLibre, Inc. (MELI)$83.20B2.89x4.40x5.20x6.59x
Hilton Worldwide Holdings Inc. (HLT)$77.99B7.48x6.88x6.21x6.91x

Understanding EV/Sales

Enterprise Value (EV) = Market Cap + Total Debt - Cash

Sales = Total Revenue (TTM)

EV/Sales is commonly used because:

  • It works for unprofitable companies where P/E doesn't apply
  • Revenue is harder to manipulate than earnings
  • It supports comparisons across companies at different profitability stages
  • It is frequently used for software and other revenue-growth-focused companies

Note: EV/Sales does not include margin, debt maturity, cash conversion, or growth durability by itself.

Alibaba Group Holding Limited EV/Sales Ratio Formula & Definition

EV/Sales = Enterprise Value / Revenue (TTM)

Enterprise value to sales compares total company value to revenue, useful across capital structures and for unprofitable companies.

Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute

Alibaba Group Holding Limited EV/Sales Ratio FAQ

What is the EV/Sales ratio for Alibaba Group Holding Limited (BABA)?
The EV/Sales ratio for BABA stock is 2.07x.
Is Alibaba Group Holding Limited's EV/Sales ratio high or low?
Alibaba Group Holding Limited's EV/Sales ratio of 2.07x is in line with its 5-year average of 2.12x, near the low end of its 5-year range (1.19x–5.53x).
What is the TTM average EV/Sales ratio for Alibaba Group Holding Limited (BABA)?
The TTM average EV/Sales ratio for BABA stock is 2.54x.
What is the 3Y average EV/Sales ratio for Alibaba Group Holding Limited (BABA)?
The 3Y average EV/Sales ratio for BABA stock is 1.94x.
What is the 5Y average EV/Sales ratio for Alibaba Group Holding Limited (BABA)?
The 5Y average EV/Sales ratio for BABA stock is 2.12x.
What is the 10Y average EV/Sales ratio for Alibaba Group Holding Limited (BABA)?
The 10Y average EV/Sales ratio for BABA stock is 6.23x.
What is the 15Y average EV/Sales ratio for Alibaba Group Holding Limited (BABA)?
The 15Y average EV/Sales ratio for BABA stock is 7.71x.
What is the 20Y average EV/Sales ratio for Alibaba Group Holding Limited (BABA)?
The 20Y average EV/Sales ratio for BABA stock is 7.71x.

Alibaba Group Holding Limited EV/Sales Ratio History

DATEEV/SALES RATIO
2026-06-092.07x
2026-06-082.07x
2026-06-052.09x
2026-06-042.17x
2026-06-032.19x
2026-06-022.25x
2026-06-012.16x
2026-05-292.14x
2026-05-282.17x
2026-05-272.20x
2026-05-262.23x
2026-05-222.24x
2026-05-212.26x
2026-05-202.31x
2026-05-192.33x
2026-05-182.29x
2026-05-152.28x
2026-05-142.42x
2026-05-132.50x
2026-05-122.37x
2026-05-112.42x
2026-05-082.46x
2026-05-072.48x
2026-05-062.49x
2026-05-052.33x
2026-05-042.35x
2026-05-012.32x
2026-04-302.32x
2026-04-292.30x
2026-04-282.31x
2026-04-272.33x
2026-04-242.39x
2026-04-232.32x
2026-04-222.40x
2026-04-212.38x
2026-04-202.46x
2026-04-172.48x
2026-04-162.44x
2026-04-152.35x
2026-04-142.31x
2026-04-132.26x
2026-04-102.25x
2026-04-092.25x
2026-04-082.21x
2026-04-072.12x
2026-04-062.16x
2026-04-022.16x
2026-04-012.19x
2026-03-312.22x
2026-03-302.16x
2026-03-272.17x
2026-03-262.21x
2026-03-252.29x
2026-03-242.22x
2026-03-232.23x
2026-03-202.16x
2026-03-192.21x
2026-03-182.44x
2026-03-172.48x
2026-03-162.48x
2026-03-132.46x
2026-03-122.44x
2026-03-112.47x
2026-03-102.48x
2026-03-092.41x
2026-03-062.38x
2026-03-052.37x
2026-03-042.42x
2026-03-032.46x
2026-03-022.58x
2026-02-272.61x
2026-02-262.67x
2026-02-252.75x
2026-02-242.76x
2026-02-232.76x
2026-02-202.78x
2026-02-192.78x
2026-02-182.81x
2026-02-172.80x
2026-02-132.81x
2026-02-122.86x
2026-02-112.95x
2026-02-102.99x
2026-02-092.93x
2026-02-062.92x
2026-02-052.84x
2026-02-042.86x
2026-02-032.94x
2026-02-023.02x
2026-01-303.04x
2026-01-293.12x
2026-01-283.15x
2026-01-273.10x
2026-01-263.07x
2026-01-233.10x
2026-01-223.17x
2026-01-213.03x
2026-01-202.92x
2026-01-162.97x
2026-01-153.07x
2026-01-143.05x
2026-01-133.00x
2026-01-122.99x
2026-01-092.72x
2026-01-082.78x
2026-01-072.65x
2026-01-062.72x
2026-01-052.82x
2026-01-022.81x
2025-12-312.65x
2025-12-302.66x
2025-12-292.68x
2025-12-262.75x
2025-12-242.71x
2025-12-232.73x
2025-12-222.72x
2025-12-192.70x
2025-12-182.66x
2025-12-172.66x
2025-12-162.70x
2025-12-152.71x
2025-12-122.81x
2025-12-112.83x
2025-12-102.86x
2025-12-092.81x
2025-12-082.85x
2025-12-052.85x
2025-12-042.84x
2025-12-032.85x
2025-12-022.90x
2025-12-012.95x
2025-11-282.83x
2025-11-262.84x
2025-11-252.83x
2025-11-242.81x
2025-11-212.68x
2025-11-202.69x
2025-11-192.78x
2025-11-182.80x
2025-11-172.76x
2025-11-142.69x
2025-11-132.80x
2025-11-122.77x
2025-11-112.81x
2025-11-102.90x
2025-11-072.91x
2025-11-062.93x
2025-11-052.88x
2025-11-042.88x
2025-11-032.93x
2025-10-312.98x
2025-10-303.04x
2025-10-293.14x
2025-10-283.09x
2025-10-273.14x
2025-10-243.05x
2025-10-233.01x
2025-10-222.90x
2025-10-212.92x
2025-10-203.03x
2025-10-172.92x
2025-10-162.89x
2025-10-152.90x
2025-10-142.85x
2025-10-132.92x
2025-10-102.78x
2025-10-093.04x
2025-10-083.16x
2025-10-073.17x
2025-10-063.27x
2025-10-033.28x
2025-10-023.31x
2025-10-013.19x
2025-09-303.12x
2025-09-293.14x
2025-09-263.01x
2025-09-253.07x
2025-09-243.08x
2025-09-232.85x
2025-09-222.87x
2025-09-192.85x
2025-09-182.84x
2025-09-172.91x
2025-09-162.84x
2025-09-152.77x
2025-09-122.72x
2025-09-112.72x
2025-09-102.52x
2025-09-092.58x
2025-09-082.48x
2025-09-052.38x
2025-09-042.30x
2025-09-032.40x
2025-09-022.43x
2025-08-292.37x
2025-08-282.14x
2025-08-272.19x
2025-08-262.22x
2025-08-252.22x
2025-08-222.20x
2025-08-212.11x
2025-08-202.14x
2025-08-192.15x
2025-08-182.17x
2025-08-152.17x
2025-08-142.19x
2025-08-132.27x
2025-08-122.19x
2025-08-112.12x
2025-08-082.15x
2025-08-072.16x
2025-08-062.16x
2025-08-052.10x
2025-08-042.10x
2025-08-012.10x
2025-07-312.16x
2025-07-302.10x
2025-07-292.14x
2025-07-282.18x
2025-07-252.15x
2025-07-242.17x
2025-07-232.19x
2025-07-222.16x
2025-07-212.15x
2025-07-182.15x
2025-07-172.10x
2025-07-162.07x
2025-07-152.09x
2025-07-141.94x
2025-07-111.92x
2025-07-101.92x
2025-07-091.87x
2025-07-081.94x
2025-07-071.91x
2025-07-031.95x
2025-07-021.99x
2025-07-012.04x
2025-06-302.03x
2025-06-272.04x
2025-06-262.04x
2025-06-252.04x
2025-06-242.09x
2025-06-232.02x
2025-06-202.02x
2025-06-182.02x
2025-06-172.05x
2025-06-162.07x
2025-06-132.01x
2025-06-122.08x
2025-06-112.15x
2025-06-102.17x
2025-06-092.17x
2025-06-062.13x
2025-06-052.14x
2025-06-042.13x
2025-06-032.05x
2025-06-022.05x
2025-05-302.03x
2025-05-292.09x
2025-05-282.08x

Showing the most recent 260 of 2,947 data points. The chart above shows the full history.

About Alibaba Group Holding Limited

Alibaba Group Holding Limited, through its various subsidiaries, furnishes crucial technological infrastructure and extensive marketing channels. This comprehensive support allows merchants, brands, retailers, and other businesses to effectively engage with their customer base, both within the People's Republic of China and across international markets. The company's operations are organized across seven primary segments: China Commerce, International Commerce, Local Consumer Services, Cainiao (its logistics network), Cloud Computing, Digital Media and Entertainment, and Innovation Initiatives and Others. The company's extensive digital ecosystem features premier online retail platforms like Taobao and Tmall. Wholesale business-to-business transactions are facilitated through 1688.com and Alibaba.com. Globally, it operates retail platforms such as AliExpress, Lazada, Trendyol, and Daraz. For fresh goods and groceries, it offers Freshippo, and Tmall Global specializes in import e-commerce. Monetization and advertising solutions are provided via Alimama, its proprietary platform, which offers diverse marketing services including pay-for-performance, in-feed, and display ads, supported by the Taobao Ad Network and Exchange for real-time bidding. Logistics operations are primarily handled by the Cainiao Network. Its local consumer services encompass Ele.me for on-demand food and delivery, Koubei for restaurant and local service directories, and Fliggy for travel booking. Alibaba Cloud offers a wide array of services, including elastic computing, data storage, networking, security, database management, big data analytics, and Internet of Things (IoT) solutions. It also supplies hardware, software licenses, installation, and application development and maintenance. The digital media and entertainment division includes Youku, an online video platform; Quark, an information search and content consumption tool; and Alibaba Pictures, collectively offering diverse content spanning films, live events, news feeds, literature, and music. Its innovation portfolio further extends to Amap, a mobile application for digital mapping and navigation; DingTalk, a business communication and efficiency platform; the Tmall Genie smart speaker; and Qwen, an advanced artificial intelligence chatbot. Founded in 1999, Alibaba Group is headquartered in Hangzhou, People's Republic of China.

Hangzhou
124,320 employees
Consumer Cyclical / Specialty Retail
Sector
Consumer Cyclical
Industry
Specialty Retail
CEO
Yongming Wu