The J. M. Smucker Company (SJM) DCF Valuation
Transparent DCF models put The J. M. Smucker Company (SJM)'s fair value in a range of $44.37 – $63.32 — the low end is TGM's conservative base case (5% FCF growth, 10% discount), the high end the analyst consensus (FMP). Today's price of $116.70 sits above that range — by these conservative assumptions it looks richly valued; the reverse-DCF below is the better lens for a high-growth name.
Reverse DCF: at today's $116.70, the market is pricing in roughly +9.7%/yr free-cash-flow growth over the next decade (at a 10% required return) — versus its actual 5-year FCF CAGR of -1.7%. The price is betting on acceleration above its track record.
Current Price
$116.70
Fair-Value Range
$44.37 – $63.32
Market-Implied Growth
+9.7%/yr
vs -1.7% 5Y actual
SJM DCF Fair Value Calculator
Edit the assumptions to see how they change the estimated fair value. Illustrative model — not investment advice. Defaults to a conservative base case; the analyst (FMP) DCF, where available, is shown as a reference below.
Base inputs: FCF $833.2M · 0.11B shares · net debt $6.9B
Estimated Fair Value
$63.32
-45.7% vs $116.70
Sensitivity — fair value by discount rate × terminal growth
How the estimated fair value shifts with the discount rate (WACC) and terminal growth, holding your 5.0%/yr FCF growth and 10-year horizon fixed. Green = above today's $116.70; red = below. Your current case is outlined.
| WACC ↓ / Terminal → | 1.50% | 2.00% | 2.50% | 3.00% | 3.50% |
|---|---|---|---|---|---|
| 8.0% | $94.41 | $103 | $112 | $124 | $138 |
| 9.0% | $71.96 | $77.54 | $83.98 | $91.49 | $100 |
| 10.0% | $54.86 | $58.83 | $63.32 | $68.46 | $74.39 |
| 11.0% | $41.42 | $44.32 | $47.58 | $51.23 | $55.38 |
| 12.0% | $30.58 | $32.77 | $35.18 | $37.86 | $40.86 |
About The J. M. Smucker Company
The J. M. Smucker Company is an international enterprise specializing in the production and marketing of a diverse portfolio of branded food and beverage items. Its operations are organized into three principal U.S. retail divisions: Pet Foods, Coffee, and Consumer Foods. The company's extensive product offerings encompass various coffee options, including roast, ground, single-serve, and premium blends; a wide selection of spreads such as peanut butter and fruit preserves; cooking staples like shortening and oils; convenient frozen sandwiches and snacks; and a full range of pet food and treats. Additionally, Smucker provides hot beverages, portion-controlled items, and flour products for the foodservice sector, alongside frozen handheld meals, juices, beverages, and baking ingredients. These items are marketed under numerous recognizable brands, including Meow Mix, 9Lives, Kibbles 'n Bits, Milk-Bone, Pup-Peroni, Rachael Ray Nutrish, Nature's Recipe, Folgers, Café Bustelo, Dunkin', 1850, Jif, Smucker's, Smucker's Uncrustables, Robin Hood, and Five Roses. The company distributes its products through a vast network, utilizing both direct sales and brokers to reach grocery stores, club stores, discount and dollar retailers, online platforms, pet specialty stores, natural food outlets and their distributors, pharmacies, military commissaries, and large mass merchandisers. Founded in 1897, The J. M. Smucker Company is headquartered in Orrville, Ohio.
- Sector
- Consumer Defensive
- Industry
- Packaged Foods
- CEO
- Captain Mark T. Smucker