Basis: Trailing twelve months (TTM net income over TTM revenue). Source: stored company filings and market data; unavailable inputs remain N/A.
Is the net profit margin high or low?
The net profit margin of -10.74% is 32% above its 5-year average of -15.86%, near the high end of its 5-year range (-49.66%–1.41%).
15.89% above its 12-month average of -12.77%.
Reported quarterly profit margin; no daily interpolation. Q2 FY2026 (2026-06-30): -3.29%.
NET PROFIT MARGIN
-10.74%
NET PROFIT MARGIN AVG TTM
-12.77%
NET PROFIT MARGIN AVG 3Y
-18.18%
NET PROFIT MARGIN AVG 5Y
-15.86%
NET PROFIT MARGIN AVG 10Y
-7.70%
NET PROFIT MARGIN AVG 15Y
N/A
NET PROFIT MARGIN AVG 20Y
N/A
CURRENT VS TTM AVG
+15.89%
CURRENT VS 3Y AVG
+40.92%
CURRENT VS 5Y AVG
+32.27%
CURRENT VS 10Y AVG
-39.57%
CURRENT VS 15Y AVG
N/A
CURRENT VS 20Y AVG
N/A
SECTOR MEDIAN · CONSUMER CYCLICAL
1.80%
median of 280 covered companies
CURRENT VS SECTOR MEDIAN
-696.67%
vs the sector median at left
Purple Innovation, Inc.
Market Cap
$9.47M
Net Profit Margin
-10.74%
TTM Avg
-12.77%
3Y Avg
-18.18%
5Y Avg
-15.86%
Market Cap
$9.48M
Net Profit Margin
-423.92%
TTM Avg
-273.51%
3Y Avg
-574.51%
5Y Avg
-430.69%
Market Cap
$9.03M
Net Profit Margin
-22.06%
TTM Avg
-26.88%
3Y Avg
-13.44%
5Y Avg
-6.96%
Market Cap
$10.27M
Net Profit Margin
-4.57%
TTM Avg
-10.34%
3Y Avg
-7.86%
5Y Avg
-2.42%
Market Cap
$8.62M
Net Profit Margin
-4.51%
TTM Avg
-0.45%
3Y Avg
0.26%
5Y Avg
0.70%
Market Cap
$8.41M
Net Profit Margin
-19.29%
TTM Avg
-4.79%
3Y Avg
-2.59%
5Y Avg
1.48%
Market Cap
$7.83M
Net Profit Margin
-14.43%
TTM Avg
-10.59%
3Y Avg
-7.66%
5Y Avg
-14.34%
Market Cap
$7.72M
Net Profit Margin
-3659.60%
TTM Avg
-3178.08%
3Y Avg
-1901.13%
5Y Avg
-1334.28%
Market Cap
$7.34M
Net Profit Margin
-49.30%
TTM Avg
-19.75%
3Y Avg
-45.14%
5Y Avg
-51.63%
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Purple Innovation, Inc. (PRPL) | $9.47M | -10.74% | -12.77% | -18.18% | -15.86% |
| Cenntro Electric Group Limited (CENN)vs › | $9.48M | -423.92% | -273.51% | -574.51% | -430.69% |
| Fort Technology Inc. Common Shares (FRTT)vs › | $9.03M | -22.06% | -26.88% | -13.44% | -6.96% |
| BT Brands, Inc. (BTBD)vs › | $10.27M | -4.57% | -10.34% | -7.86% | -2.42% |
| Natural Health Trends Corp. (NHTC)vs › | $8.62M | -4.51% | -0.45% | 0.26% | 0.70% |
| America's Car-Mart, Inc. (CRMT)vs › | $8.41M | -19.29% | -4.79% | -2.59% | 1.48% |
| Yunhong Green CTI Ltd. (YHGJ)vs › | $7.83M | -14.43% | -10.59% | -7.66% | -14.34% |
| Sports Entertainment Gaming Global Corporation (SEGG)vs › | $7.72M | -3659.60% | -3178.08% | -1901.13% | -1334.28% |
| Aterian, Inc. (ATER)vs › | $7.34M | -49.30% | -19.75% | -45.14% | -51.63% |
| Digital Currency X Technology Inc. (DCX)vs › | $6.98M | 0.00% | -339.08% | -478.19% | -382.56% |
Operating Margin
-7.8%
Net Profit Margin
-10.7%
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | NET PROFIT MARGIN |
|---|---|
| 2026-06-30 | -3.29% |
| 2026-03-31 | -31.90% |
| 2025-12-31 | -2.28% |
| 2025-09-30 | -9.87% |
| 2025-06-30 | -16.50% |
| 2025-03-31 | -18.37% |
| 2024-12-31 | -6.57% |
| 2024-09-30 | -33.08% |
| 2024-06-30 | 0.02% |
| 2024-03-31 | -41.84% |
| 2023-12-31 | -12.56% |
| 2023-09-30 | -25.72% |
| 2023-06-30 | -34.35% |
| 2023-03-31 | -24.30% |
| 2022-12-31 | -49.66% |
| 2022-09-30 | 1.37% |
| 2022-06-30 | -5.79% |
| 2022-03-31 | -9.43% |
| 2021-12-31 | -11.55% |
| 2021-09-30 | 1.27% |
| 2021-06-30 | 1.41% |
| 2021-03-31 | 11.17% |
| 2020-12-31 | -139.57% |
| 2020-09-30 | -46.50% |
| 2020-06-30 | -56.50% |
| 2020-03-31 | 13.76% |
| 2019-12-31 | -3.34% |
| 2019-09-30 | 1.36% |
| 2019-06-30 | -1.30% |
| 2019-03-31 | -0.16% |
| 2018-12-31 | -1.25% |
| 2018-09-30 | -1.11% |
| 2018-06-30 | -1.33% |
| 2018-03-31 | -2.55% |
| 2017-12-31 | -7.96% |
| 2017-09-30 | -9.73% |
| 2017-06-30 | 7.61% |
| 2017-03-31 | -6.57% |
| 2016-12-31 | 0.00% |
| 2016-09-30 | 0.00% |
| 2016-06-30 | 0.00% |
| 2016-03-31 | 0.00% |
| 2015-12-31 | 0.00% |
| 2015-09-30 | 0.00% |
| 2015-06-30 | 0.00% |
