Which has grown faster, NHTC or PRPL?

Neither grew: over the past five years both shrank revenue, with PRPL's decline the smaller — NHTC at a -9.80% CAGR versus PRPL at -9.09%.

Does NHTC or PRPL pay a bigger dividend?

NHTC pays a dividend (40.41% yield), while PRPL is a former payer with no current dividend run rate.

How have NHTC and PRPL total returns compared?

Over the past 10 years, NHTC delivered -20.80% and PRPL delivered -37.61% annualized total return. Past performance doesn't predict future results.

Natural Health Trends Corp. (NHTC) vs Purple Innovation, Inc. (PRPL)

A side-by-side comparison of Natural Health Trends Corp. and Purple Innovation, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.

NHTC

Natural Health Trends Corp.

$9M

$1.00Consumer CyclicalDelayed quote: Oct 6, 2026, 4:00 PM EDT

PRPL

Purple Innovation, Inc.

$9M

$2.16Consumer CyclicalDelayed quote: Oct 6, 2026, 4:00 PM EDT

Total return — NHTC vs PRPL

growth of $100 · dividends reinvested · last 10y

NHTC -90.5% (-20.9%/yr)PRPL -99.1% (-37.6%/yr)NHTC compounded faster over this window

Log scale — wide-divergence pair

NHTC PRPL

NHTC vs PRPL: by the numbers

•PRPL is the larger company ($9M vs $9M market cap).
•Both run net losses; NHTC's is the smaller (-4.51% vs -10.74% net margin).
•Both shrank revenue over the past five years; PRPL's decline was smaller (-9.09% vs -9.80% CAGR).
•NHTC pays a dividend (40.41% yield), while PRPL is a former payer with no current dividend run rate.

Metrics side by side

Valuation

Metric	NHTC	PRPL
P/S ratio	0.24	0.02
P/B ratio	0.56	N/A

Profitability

Metric	NHTC	PRPL
Gross margin	74.11%	41.78%
Operating margin	-6.24%	-7.81%
Net margin	-4.51%	-10.74%
ROE	-10.68%	N/A
ROIC	-12.39%	-20.61%

Dividends

Metric	NHTC	PRPL
Dividend yield	40.41%	N/A

Growth (annualized)

Metric	NHTC	PRPL
Revenue CAGR (5Y)	-9.80%	-9.09%
Total return CAGR (5Y)	-23.43%	-66.72%

Frequently asked

Which has grown faster, NHTC or PRPL?: Neither grew: over the past five years both shrank revenue, with PRPL's decline the smaller — NHTC at a -9.80% CAGR versus PRPL at -9.09%.
Does NHTC or PRPL pay a bigger dividend?: NHTC pays a dividend (40.41% yield), while PRPL is a former payer with no current dividend run rate.
How have NHTC and PRPL total returns compared?: Over the past 10 years, NHTC delivered -20.80% and PRPL delivered -37.61% annualized total return. Past performance doesn't predict future results.

Go deeper

Full NHTC analysis Full PRPL analysis Interactive comparison tool

Dig into the metrics

Natural Health Trends dividend yield Natural Health Trends ROE Purple Innovation ROE Natural Health Trends operating margin Purple Innovation operating margin Natural Health Trends revenue growth Purple Innovation revenue growth Natural Health Trends free cash flow Purple Innovation free cash flow

Natural Health Trends & Purple Innovation appear in these rankings

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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.