Which has grown faster, ATER or PRPL?

Neither grew: over the past five years both shrank revenue, with PRPL's decline the smaller — ATER at a -30.88% CAGR versus PRPL at -9.09%.

How have ATER and PRPL total returns compared?

Over the past 5 years, ATER delivered -64.77% and PRPL delivered -66.72% annualized total return. Past performance doesn't predict future results.

Aterian, Inc. (ATER) vs Purple Innovation, Inc. (PRPL)

A side-by-side comparison of Aterian, Inc. and Purple Innovation, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 6, 2026. Differences are shown without an overall score or investment verdict.

ATER

Aterian, Inc.

$7M

$0.68Consumer CyclicalDelayed quote: Oct 6, 2026, 12:53 PM EDT

PRPL

Purple Innovation, Inc.

$9M

$2.18Consumer CyclicalDelayed quote: Oct 6, 2026, 12:54 PM EDT

Total return — ATER vs PRPL

growth of $100 · dividends reinvested · last 7y

ATER -99.5% (-52.7%/yr)PRPL -98.6% (-45.7%/yr)PRPL compounded faster over this window

ATER PRPL

ATER vs PRPL: by the numbers

•PRPL is the larger company ($9M vs $7M market cap).
•Both run net losses; PRPL's is the smaller (-10.74% vs -49.30% net margin).
•Both shrank revenue over the past five years; PRPL's decline was smaller (-9.09% vs -30.88% CAGR).

Metrics side by side

Valuation

Metric	ATER	PRPL
P/S ratio	0.21	0.02
P/B ratio	0.58	N/A

Profitability

Metric	ATER	PRPL
Gross margin	56.08%	41.78%
Operating margin	-17.75%	-7.81%
Net margin	-49.30%	-10.74%
ROE	-133.58%	N/A
ROIC	-86.63%	-20.61%

Growth (annualized)

Metric	ATER	PRPL
Revenue CAGR (5Y)	-30.88%	-9.09%
Total return CAGR (5Y)	-64.77%	-66.72%

Frequently asked

Which has grown faster, ATER or PRPL?: Neither grew: over the past five years both shrank revenue, with PRPL's decline the smaller — ATER at a -30.88% CAGR versus PRPL at -9.09%.
How have ATER and PRPL total returns compared?: Over the past 5 years, ATER delivered -64.77% and PRPL delivered -66.72% annualized total return. Past performance doesn't predict future results.

Go deeper

Full ATER analysis Full PRPL analysis Interactive comparison tool

Dig into the metrics

Aterian ROE Purple Innovation ROE Aterian operating margin Purple Innovation operating margin Aterian revenue growth Purple Innovation revenue growth Aterian free cash flow Purple Innovation free cash flow

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 6, 2026.