Intuit Inc. (INTU) Return on Invested Capital (ROIC): 14.78%

About Intuit Inc.

Intuit Inc. delivers a comprehensive array of financial management and regulatory compliance solutions, serving individual consumers, small businesses, independent contractors, and accounting professionals across the United States, Canada, and various international markets. The company's operations are structured into four primary divisions: Small Business & Self-Employed, Consumer, Credit Karma, and ProConnect. The Small Business & Self-Employed segment offers the popular QuickBooks ecosystem, which includes cloud-based solutions like QuickBooks Online Advanced, Self-Employed, Commerce (for product-based businesses), and Online Accountant, as well as hosted and desktop software such as QuickBooks Enterprise and Accountant Desktop Plus. This segment also provides full-service payroll solutions, encompassing automated processing, direct deposit, detailed reporting, and electronic submission of federal and state tax forms. Additionally, it facilitates payment processing via credit/debit cards, Apple Pay, and ACH services, supplies the QuickBooks Cash business bank account, and provides financial supplies and funding opportunities tailored for smaller enterprises. The Consumer division caters to individual users by offering TurboTax products and services for income tax preparation, alongside other personal financial management tools. Credit Karma operates as a personal finance platform, providing users with customized recommendations for a range of financial products, including mortgages, auto loans, personal loans, credit cards, and insurance policies. The ProConnect segment focuses on professional tax preparation, developing and distributing desktop software like Lacerte, ProSeries, and ProFile, in addition to its cloud-based ProConnect Tax Online offerings, electronic filing services, and related banking products. Intuit distributes its products and services through a variety of channels, including integrated online and offline purchasing experiences, dedicated company websites, customer support call centers, mobile application marketplaces, and traditional retail avenues. The company, established in 1983, is headquartered in Mountain View, California.