Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 2.98%.
YIELD ON COST (YOC)
2.98%
HAS now pays $2.80 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-07-26) | $80.88 | 3.46% |
| 5 years ago(2021-08-03) | $100.38 | 2.79% |
| 3 years ago(2023-08-04) | $63.75 | 4.39% |
| 1 year ago(2025-07-29) | $76.30 | 3.67% |
| Buying today(at $93.94) | $93.94 | 2.98% |
Projection: starting from today's 2.98% yield, assuming the dividend keeps compounding at its historical 0.6% rate. Boards set dividends each year, so actual figures will differ.
Today
2.98%
In 3 years
3.07%
In 5 years
3.13%
In 10 years
3.28%
Try your own purchase price, dividend and growth rate for Hasbro, Inc. (HAS).
Starting Yield
2.98%
Ending YOC
3.25%
Year 15 Dividend
$3.05
Cum. Dividends Recd.
$44.00
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $2.80 | N/A | 2.98% | $0.00 |
| Year 1 | $2.82 | +0.58% | 3.00% | $2.82 |
| Year 2 | $2.83 | +0.58% | 3.02% | $5.65 |
| Year 3 | $2.85 | +0.58% | 3.03% | $8.50 |
| Year 4 | $2.87 | +0.58% | 3.05% | $11.36 |
| Year 5 | $2.88 | +0.58% | 3.07% | $14.25 |
| Year 6 | $2.90 | +0.58% | 3.09% | $17.14 |
| Year 7 | $2.92 | +0.58% | 3.10% | $20.06 |
| Year 8 | $2.93 | +0.58% | 3.12% | $22.99 |
| Year 9 | $2.95 | +0.58% | 3.14% | $25.94 |
| Year 10 | $2.97 | +0.58% | 3.16% | $28.91 |
| Year 11 | $2.98 | +0.58% | 3.18% | $31.89 |
| Year 12 | $3.00 | +0.58% | 3.19% | $34.89 |
| Year 13 | $3.02 | +0.58% | 3.21% | $37.91 |
| Year 14 | $3.04 | +0.58% | 3.23% | $40.95 |
| Year 15 | $3.05 | +0.58% | 3.25% | $44.00 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
