eBay Inc. (EBAY) Gross Margin: 72.01%
Is eBay Inc.’s gross margin high or low?
eBay Inc.'s gross margin of 72.01% is in line with its 5-year average of 73.74%, near the low end of its 5-year range (71.45%–79.80%).
The gross margin for eBay Inc. (EBAY) is 72.01% as of Wednesday, June 10, 2026. It is above its 12-month average by 0.40% (71.72%).
EBAY Gross Margin Chart
EBAY Average Gross Margin Chart
EBAY Current vs Average Gross Margin Chart
EBAY Gross Margin Metrics
GROSS MARGIN
72.01%
GROSS MARGIN AVG TTM
71.72%
GROSS MARGIN AVG 3Y
72.02%
GROSS MARGIN AVG 5Y
73.74%
GROSS MARGIN AVG 10Y
75.74%
GROSS MARGIN AVG 15Y
75.53%
GROSS MARGIN AVG 20Y
75.81%
CURRENT VS TTM AVG
+0.40%
CURRENT VS 3Y AVG
-0.01%
CURRENT VS 5Y AVG
-2.34%
CURRENT VS 10Y AVG
-4.93%
CURRENT VS 15Y AVG
-4.66%
CURRENT VS 20Y AVG
-5.01%
EBAY Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| eBay Inc. (EBAY) | $48.06B | 72.01% | 71.72% | 72.02% | 73.74% |
| Sea Limited (SE) | $50.49B | 44.27% | 43.75% | 43.45% | 40.63% |
| Yum! Brands, Inc. (YUM) | $41.77B | 45.67% | 46.83% | 47.85% | 47.84% |
| Ford Motor Company (F) | $56.36B | 9.18% | 12.41% | 13.63% | 13.75% |
| Chipotle Mexican Grill, Inc. (CMG) | $39.13B | 36.13% | 26.02% | 25.53% | 23.69% |
| Las Vegas Sands Corp. (LVS) | $33.67B | 49.59% | 49.33% | 47.16% | 42.42% |
| NIKE, Inc. (NKE) | $65.15B | 40.81% | 43.64% | 44.20% | 44.17% |
| General Motors Company (GM) | $71.59B | 6.10% | 14.13% | 16.20% | 16.89% |
| Ross Stores, Inc. (ROST) | $74.06B | 28.33% | 27.87% | 27.12% | 26.25% |
| Ulta Beauty, Inc. (ULTA) | $20.46B | 39.33% | 38.97% | 39.16% | 37.89% |
Gross Margin Analysis
Gross Margin
72.0%
(Revenue - COGS) / Revenue
eBay Inc. Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
eBay Inc. Gross Margin FAQ
- What is the gross margin for eBay Inc. (EBAY)?
- The gross margin for EBAY stock is 72.01%.
- Is eBay Inc.'s gross margin high or low?
- eBay Inc.'s gross margin of 72.01% is in line with its 5-year average of 73.74%, near the low end of its 5-year range (71.45%–79.80%).
- What is the TTM average gross margin for eBay Inc. (EBAY)?
- The TTM average gross margin for EBAY stock is 71.72%.
- What is the 3Y average gross margin for eBay Inc. (EBAY)?
- The 3Y average gross margin for EBAY stock is 72.02%.
- What is the 5Y average gross margin for eBay Inc. (EBAY)?
- The 5Y average gross margin for EBAY stock is 73.74%.
- What is the 10Y average gross margin for eBay Inc. (EBAY)?
- The 10Y average gross margin for EBAY stock is 75.74%.
- What is the 15Y average gross margin for eBay Inc. (EBAY)?
- The 15Y average gross margin for EBAY stock is 75.53%.
- What is the 20Y average gross margin for eBay Inc. (EBAY)?
- The 20Y average gross margin for EBAY stock is 75.81%.
eBay Inc. Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2025-12-31 | 71.45% |
| 2024-12-31 | 71.99% |
| 2023-12-31 | 71.98% |
| 2022-12-31 | 72.64% |
| 2021-12-31 | 74.57% |
| 2020-12-31 | 79.80% |
| 2019-12-31 | 78.66% |
| 2018-12-31 | 76.61% |
| 2017-12-31 | 77.63% |
| 2016-12-31 | 78.45% |
| 2015-12-31 | 79.39% |
| 2014-12-31 | 81.08% |
| 2013-12-31 | 81.93% |
| 2012-12-31 | 70.04% |
| 2011-12-31 | 70.30% |
| 2010-12-31 | 72.00% |
| 2009-12-31 | 71.59% |
| 2008-12-31 | 73.91% |
| 2007-12-31 | 77.02% |
| 2006-12-31 | 78.95% |
| 2005-12-31 | 82.03% |
| 2004-12-31 | 81.22% |
| 2003-12-31 | 80.78% |
| 2002-12-31 | 82.38% |
| 2001-12-31 | 82.00% |
| 2000-12-31 | 88.02% |
| 1999-12-31 | 74.37% |
| 1998-12-31 | 88.73% |
| 1997-12-31 | 83.33% |
Related Metrics
About eBay Inc.
eBay Inc. manages an extensive global e-commerce ecosystem designed to facilitate transactions between buyers and sellers. This framework primarily encompasses its flagship website, ebay.com, alongside its suite of dedicated mobile applications. Through these digital platforms, users are empowered to list, discover, purchase, and pay for a vast array of goods. These transactions occur across a multitude of channels—online, mobile, and even certain traditional avenues—involving a diverse array of participants. This includes individual sellers, small businesses, and larger entities such as retailers, distributors, liquidators, import/export firms, and auctioneers, often integrating with various commerce platforms, search engines, and shopping networks. The company was established in 1995 and its corporate headquarters are situated in San Jose, California.
- Sector
- Consumer Cyclical
- Industry
- Specialty Retail
- CEO
- Jamie J. Iannone