Basis: Latest reported fiscal quarter. Source: stored company filings and market data; unavailable inputs remain N/A.
Is the gross margin high or low?
The gross margin of 74.04% is in line with its 5-year average of 72.60%, around the middle of its 5-year range (70.89%–77.03%).
As of the fiscal period ended Tuesday, March 31, 2026. 2.86% above its 12-month average of 71.98%.
Reported quarterly gross margin; no daily interpolation.
GROSS MARGIN
74.04%
GROSS MARGIN AVG TTM
71.98%
GROSS MARGIN AVG 3Y
71.81%
GROSS MARGIN AVG 5Y
72.25%
GROSS MARGIN AVG 10Y
74.97%
GROSS MARGIN AVG 15Y
74.03%
GROSS MARGIN AVG 20Y
74.19%
CURRENT VS TTM AVG
+2.86%
CURRENT VS 3Y AVG
+3.10%
CURRENT VS 5Y AVG
+2.48%
CURRENT VS 10Y AVG
-1.25%
CURRENT VS 15Y AVG
+0.01%
CURRENT VS 20Y AVG
-0.20%
SECTOR MEDIAN · CONSUMER CYCLICAL
37.11%
median of 86 covered companies
CURRENT VS SECTOR MEDIAN
+99.51%
vs the sector median at left
Market Cap
$40.78B
Gross Margin
25.38%
TTM Avg
26.02%
3Y Avg
25.53%
5Y Avg
23.69%
Market Cap
$36.06B
Gross Margin
34.43%
TTM Avg
33.56%
3Y Avg
26.05%
5Y Avg
-14.53%
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| eBay Inc. (EBAY) | $48.57B | 74.04% | 71.98% | 71.81% | 72.25% |
| AutoZone, Inc. (AZO)vs › | $48.28B | 51.75% | 52.86% | 52.56% | 52.51% |
| JD.com, Inc. (JD)vs › | $42.38B | 9.55% | 9.55% | 11.97% | 12.68% |
| D.R. Horton, Inc. (DHI)vs › | $41.62B | 23.70% | 24.80% | 26.84% | 26.67% |
| Yum! Brands, Inc. (YUM)vs › | $41.07B | 45.67% | 46.83% | 47.85% | 47.84% |
| Ford Motor Company (F)vs › | $56.16B | 9.18% | 12.41% | 13.63% | 13.75% |
| Chipotle Mexican Grill, Inc. (CMG)vs › | $40.78B | 25.38% | 26.02% | 25.53% | 23.69% |
| Sea Limited (SE)vs › | $60.03B | 44.27% | 43.75% | 43.45% | 40.63% |
| Carnival Corporation & plc (CCL)vs › | $36.06B | 34.43% | 33.56% | 26.05% | -14.53% |
| NIKE, Inc. (NKE)vs › | $61.71B | 42.91% | 42.82% | 43.43% | 44.09% |
Gross Margin
74.0%
(Revenue - COGS) / Revenue
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
| DATE | GROSS MARGIN |
|---|---|
| 2026-03-31 | 74.04% |
| 2025-12-31 | 71.37% |
| 2025-09-30 | 70.89% |
| 2025-06-30 | 71.58% |
| 2025-03-31 | 72.03% |
| 2024-12-31 | 72.16% |
| 2024-09-30 | 71.78% |
| 2024-06-30 | 71.42% |
| 2024-03-31 | 72.61% |
| 2023-12-31 | 72.29% |
| 2023-09-30 | 71.80% |
| 2023-06-30 | 71.73% |
| 2023-03-31 | 72.11% |
| 2022-12-31 | 72.87% |
| 2022-09-30 | 72.82% |
| 2022-06-30 | 72.63% |
| 2022-03-31 | 72.25% |
| 2021-12-31 | 73.44% |
| 2021-09-30 | 72.89% |
| 2021-06-30 | 74.81% |
| 2021-03-31 | 77.03% |
| 2020-12-31 | 74.13% |
| 2020-09-30 | 78.83% |
| 2020-06-30 | 82.16% |
| 2020-03-31 | 76.42% |
| 2019-12-31 | 76.96% |
| 2019-09-30 | 74.56% |
| 2019-06-30 | 77.18% |
| 2019-03-31 | 77.66% |
| 2018-12-31 | 78.52% |
| 2018-09-30 | 77.05% |
| 2018-06-30 | 77.39% |
| 2018-03-31 | 78.33% |
| 2017-12-31 | 77.42% |
| 2017-09-30 | 77.70% |
| 2017-06-30 | 76.85% |
| 2017-03-31 | 77.68% |
| 2016-12-31 | 77.49% |
| 2016-09-30 | 77.54% |
| 2016-06-30 | 77.89% |
| 2016-03-31 | 77.68% |
| 2015-12-31 | 78.77% |
| 2015-09-30 | 79.37% |
| 2015-06-30 | 79.43% |
| 2015-03-31 | 80.06% |
| 2014-12-31 | 67.49% |
| 2014-09-30 | 80.79% |
| 2014-06-30 | 71.22% |
| 2014-03-31 | 68.30% |
| 2013-12-31 | 68.01% |
| 2013-09-30 | 68.55% |
| 2013-06-30 | 68.76% |
| 2013-03-31 | 69.26% |
| 2012-12-31 | 69.35% |
| 2012-09-30 | 69.98% |
| 2012-06-30 | 70.95% |
| 2012-03-31 | 70.00% |
| 2011-12-31 | 69.40% |
| 2011-09-30 | 68.98% |
| 2011-06-30 | 71.99% |
| 2011-03-31 | 71.37% |
| 2010-12-31 | 71.85% |
| 2010-09-30 | 71.54% |
| 2010-06-30 | 72.22% |
| 2010-03-31 | 72.38% |
| 2009-12-31 | 71.71% |
| 2009-09-30 | 71.23% |
| 2009-06-30 | 71.79% |
| 2009-03-31 | 71.62% |
| 2008-12-31 | 71.53% |
| 2008-09-30 | 73.51% |
| 2008-06-30 | 74.40% |
| 2008-03-31 | 76.03% |
| 2007-12-31 | 76.80% |
| 2007-09-30 | 76.36% |
| 2007-06-30 | 77.28% |
| 2007-03-31 | 77.73% |
| 2006-12-31 | 78.49% |
| 2006-09-30 | 77.91% |
| 2006-06-30 | 79.27% |
| 2006-03-31 | 79.60% |
| 2005-12-31 | 81.98% |
| 2005-09-30 | 81.87% |
| 2005-06-30 | 82.34% |
| 2005-03-31 | 81.94% |
| 2004-12-31 | 81.15% |
| 2004-09-30 | 80.50% |
| 2004-06-30 | 81.05% |
| 2004-03-31 | 82.23% |
| 2003-12-31 | 82.19% |
| 2003-09-30 | 79.40% |
| 2003-06-30 | 80.53% |
| 2003-03-31 | 80.67% |
| 2002-12-31 | 80.03% |
| 2002-09-30 | 84.29% |
| 2002-06-30 | 83.27% |
