Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 5.19%.
YIELD ON COST (YOC)
5.19%
CLX now pays $4.96 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-07-20) | $135.35 | 3.66% |
| 5 years ago(2021-07-28) | $181.71 | 2.73% |
| 3 years ago(2023-07-19) | $154.74 | 3.21% |
| 1 year ago(2025-07-23) | $131.43 | 3.77% |
| Buying today(at $95.55) | $95.55 | 5.19% |
Projection: starting from today's 5.19% yield, assuming the dividend keeps compounding at its historical 2.5% rate. Boards set dividends each year, so actual figures will differ.
Today
5.19%
In 3 years
5.63%
In 5 years
5.94%
In 10 years
6.79%
Try your own purchase price, dividend and growth rate for The Clorox Company (CLX).
Starting Yield
5.19%
Ending YOC
7.56%
Year 15 Dividend
$7.23
Cum. Dividends Recd.
$91.47
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $4.96 | N/A | 5.19% | $0.00 |
| Year 1 | $5.09 | +2.54% | 5.32% | $5.09 |
| Year 2 | $5.22 | +2.54% | 5.46% | $10.30 |
| Year 3 | $5.35 | +2.54% | 5.60% | $15.65 |
| Year 4 | $5.48 | +2.54% | 5.74% | $21.13 |
| Year 5 | $5.62 | +2.54% | 5.88% | $26.75 |
| Year 6 | $5.77 | +2.54% | 6.03% | $32.52 |
| Year 7 | $5.91 | +2.54% | 6.19% | $38.43 |
| Year 8 | $6.06 | +2.54% | 6.34% | $44.49 |
| Year 9 | $6.22 | +2.54% | 6.51% | $50.71 |
| Year 10 | $6.37 | +2.54% | 6.67% | $57.08 |
| Year 11 | $6.54 | +2.54% | 6.84% | $63.62 |
| Year 12 | $6.70 | +2.54% | 7.01% | $70.32 |
| Year 13 | $6.87 | +2.54% | 7.19% | $77.19 |
| Year 14 | $7.05 | +2.54% | 7.37% | $84.24 |
| Year 15 | $7.23 | +2.54% | 7.56% | $91.47 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
