Basis: Trailing twelve months (TTM). Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 5.43%.
YIELD ON COST (YOC)
5.43%
CLX now pays $4.97 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-09-12) | $124.04 | 4.01% |
| 5 years ago(2021-09-08) | $169.75 | 2.93% |
| 3 years ago(2023-09-11) | $154.26 | 3.22% |
| 1 year ago(2025-09-03) | $122.91 | 4.04% |
| Buying today(at $89.62) | $89.62 | 5.43% |
Projection: starting from today's 5.43% yield, assuming the dividend keeps compounding at 2.0% a year — the recent growth rate of its annual payout. Boards set dividends each year, so actual figures will differ.
Today
5.43%
In 3 years
5.76%
In 5 years
6.00%
In 10 years
6.63%
Try your own purchase price, dividend and growth rate for The Clorox Company (CLX).
Starting Yield
5.55%
Ending YOC
8.08%
Year 15 Dividend
$7.24
Cum. Dividends Recd.
$91.65
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $4.97 | N/A | 5.55% | $0.00 |
| Year 1 | $5.10 | +2.54% | 5.69% | $5.10 |
| Year 2 | $5.23 | +2.54% | 5.83% | $10.32 |
| Year 3 | $5.36 | +2.54% | 5.98% | $15.68 |
| Year 4 | $5.49 | +2.54% | 6.13% | $21.17 |
| Year 5 | $5.63 | +2.54% | 6.29% | $26.81 |
| Year 6 | $5.78 | +2.54% | 6.45% | $32.59 |
| Year 7 | $5.92 | +2.54% | 6.61% | $38.51 |
| Year 8 | $6.07 | +2.54% | 6.78% | $44.58 |
| Year 9 | $6.23 | +2.54% | 6.95% | $50.81 |
| Year 10 | $6.39 | +2.54% | 7.13% | $57.20 |
| Year 11 | $6.55 | +2.54% | 7.31% | $63.75 |
| Year 12 | $6.72 | +2.54% | 7.49% | $70.46 |
| Year 13 | $6.89 | +2.54% | 7.68% | $77.35 |
| Year 14 | $7.06 | +2.54% | 7.88% | $84.41 |
| Year 15 | $7.24 | +2.54% | 8.08% | $91.65 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
