Basis: Latest reported fiscal year. Source: stored company filings and market data; unavailable inputs remain N/A.
The yield on cost (YOC) is 0.91%.
YIELD ON COST (YOC)
0.91%
BKNG now pays $1.61 per share a year. Measured against the price it actually traded at back then, a long-term holder is earning:
| If you bought | Price then | Yield on cost today |
|---|---|---|
| 10 years ago(2016-07-28) | $53.04 | 3.04% |
| 5 years ago(2021-07-21) | $87.76 | 1.83% |
| 3 years ago(2023-07-24) | $115.75 | 1.39% |
| 1 year ago(2025-07-28) | $227.15 | 0.71% |
| Buying today(at $177.46) | $177.46 | 0.91% |
Try your own purchase price, dividend and growth rate for Booking Holdings Inc. (BKNG).
Starting Yield
0.91%
Ending YOC
2.88%
Year 15 Dividend
$5.11
Cum. Dividends Recd.
$47.21
| Year | Projected Div. / Share | YoY Dividend Hike | Yield on Cost (YOC) | Total Dividends Recd. |
|---|---|---|---|---|
| Initial | $1.61 | N/A | 0.91% | $0.00 |
| Year 1 | $1.74 | +8.00% | 0.98% | $1.74 |
| Year 2 | $1.88 | +8.00% | 1.06% | $3.62 |
| Year 3 | $2.03 | +8.00% | 1.14% | $5.64 |
| Year 4 | $2.19 | +8.00% | 1.23% | $7.84 |
| Year 5 | $2.37 | +8.00% | 1.33% | $10.20 |
| Year 6 | $2.55 | +8.00% | 1.44% | $12.76 |
| Year 7 | $2.76 | +8.00% | 1.55% | $15.51 |
| Year 8 | $2.98 | +8.00% | 1.68% | $18.49 |
| Year 9 | $3.22 | +8.00% | 1.81% | $21.71 |
| Year 10 | $3.48 | +8.00% | 1.96% | $25.19 |
| Year 11 | $3.75 | +8.00% | 2.12% | $28.94 |
| Year 12 | $4.05 | +8.00% | 2.28% | $33.00 |
| Year 13 | $4.38 | +8.00% | 2.47% | $37.38 |
| Year 14 | $4.73 | +8.00% | 2.66% | $42.10 |
| Year 15 | $5.11 | +8.00% | 2.88% | $47.21 |
Yield on cost is the dividend yield measured against your original purchase price, not today's price. As a company raises its dividend, the yield on what you actually paid keeps rising even when the market yield holds steady.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
