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Booking Holdings Inc. (BKNG)
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Booking Holdings Inc. (BKNG) Goodwill

The goodwill for Booking Holdings Inc. (BKNG) is $2.67 Billion with a year-over-year change of -4.64%. Goodwill is an intangible asset recorded when a company acquires another business for more than the fair value of its identifiable net assets.

BKNG Goodwill Chart

BKNG Goodwill
$2.67B+1245.15% 20Y
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Current Goodwill

$2.67B

$2.67 Billion

Year-over-Year Change

-4.64%

vs. $2.80B prior year

Historical Data

28

Years of data available

Annual Goodwill History

YearGoodwillYoY Change% Change
2025$2.67B$-130.00M-4.64%
2024$2.80B$-27.00M-0.96%
2023$2.83B+$19.00M+0.68%
2022$2.81B$-80.00M-2.77%
2021$2.89B+$992.00M+52.35%
2020$1.90B$-1.02B-34.95%
2019$2.91B+$3.00M+0.10%
2018$2.91B+$172.33M+6.29%
2017$2.74B+$340.76M+14.22%
2016$2.40B$-978.09M-28.98%
2015$3.38B+$48.53M+1.46%
2014$3.33B+$1.56B+88.16%
2013$1.77B+$1.25B+238.25%
2012$522.67M+$17.89M+3.54%
2011$504.78M$-6.11M-1.20%
2010$510.89M+$160.26M+45.71%
2009$350.63M+$23.77M+7.27%
2008$326.86M+$39.70M+13.83%
2007$287.16M+$60.45M+26.67%
2006$226.71M+$28.29M+14.26%
2005$198.42M+$59.56M+42.89%
2004$138.86M+$130.08M+1481.72%
2003$8.78M+$8.78M
2002$0$-23.65M-100.00%
2001$23.65M+$23.65M
2000$0+$0
1999$0+$0
1998$0
Data as of Wednesday, June 10, 2026

About Booking Holdings Inc.

Booking Holdings Inc. is a leading global provider of online travel and dining reservation services. The company manages a portfolio of well-known digital platforms. Among these, Booking.com specializes in online accommodation bookings, while Rentalcars.com is dedicated to facilitating vehicle rentals. Priceline offers a comprehensive range of online travel booking options, encompassing hotels, flights, rental cars, vacation packages, and cruises, alongside hotel distribution services. Agoda also provides online lodging reservations, further expanding into flights, ground transportation, and activity bookings. For travelers seeking the best deals, KAYAK functions as an online price comparison service, enabling users to search and contrast prices for airline tickets, hotels, and car rentals. Additionally, OpenTable allows for convenient online restaurant reservations. Beyond its core booking services, Booking Holdings Inc. also supplies travel-related insurance products and restaurant management solutions to individual consumers, travel service providers, and restaurants. Established in 1997, the company is headquartered in Norwalk, Connecticut. It officially adopted its current name, Booking Holdings Inc., in February 2018, having previously operated as The Priceline Group Inc.

Norwalk, CT
24,500 employees
Consumer Cyclical / Travel Services
Sector
Consumer Cyclical
Industry
Travel Services
CEO
Glenn D. Fogel