AppLovin Corporation (APP) Gross Margin: 88.37%
Is AppLovin Corporation’s gross margin high or low?
AppLovin Corporation's gross margin of 88.37% is 22% above its 5-year average of 72.35%, near the high end of its 5-year range (55.41%–88.37%).
As of Tuesday, June 23, 2026. 2.93% above its 12-month average of 85.85%.
APP Gross Margin Chart
APP Average Gross Margin Chart
APP Current vs Average Gross Margin Chart
APP Gross Margin Metrics
GROSS MARGIN
88.37%
GROSS MARGIN AVG TTM
85.85%
GROSS MARGIN AVG 3Y
76.94%
GROSS MARGIN AVG 5Y
72.35%
GROSS MARGIN AVG 10Y
N/A
GROSS MARGIN AVG 15Y
N/A
GROSS MARGIN AVG 20Y
N/A
CURRENT VS TTM AVG
+2.93%
CURRENT VS 3Y AVG
+14.86%
CURRENT VS 5Y AVG
+22.15%
CURRENT VS 10Y AVG
N/A
CURRENT VS 15Y AVG
N/A
CURRENT VS 20Y AVG
N/A
APP Competitors' Gross Margin
| NAME | MARKET CAP | GROSS MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| AppLovin Corporation (APP) | $157.69B | 88.37% | 85.85% | 76.94% | 72.35% |
| Uber Technologies, Inc. (UBER)vs › | $145.40B | 41.03% | 39.58% | 39.31% | 42.90% |
| CrowdStrike Holdings, Inc. (CRWD)vs › | $171.94B | 75.03% | 74.80% | 74.51% | 74.23% |
| SAP SE (SAP)vs › | $174.21B | 72.79% | 72.91% | 72.70% | 72.53% |
| Shopify Inc. (SHOP)vs › | $140.12B | 47.97% | 49.22% | 49.35% | 50.64% |
| Salesforce, Inc. (CRM)vs › | $122.95B | 77.64% | 77.44% | 75.93% | 75.27% |
| Palo Alto Networks, Inc. (PANW)vs › | $195.18B | 71.94% | 73.88% | 72.20% | 71.59% |
| Amphenol Corporation (APH)vs › | $204.17B | 37.35% | 35.32% | 33.77% | 32.89% |
| Cadence Design Systems, Inc. (CDNS)vs › | $107.30B | 88.85% | 86.20% | 87.84% | 88.28% |
| Fortinet, Inc. (FTNT)vs › | $106.52B | 80.67% | 80.70% | 78.38% | 78.02% |
Gross Margin Analysis
Gross Margin
88.4%
(Revenue - COGS) / Revenue
AppLovin Corporation Gross Margin Formula & Definition
Gross Margin = Gross Profit / Revenue
Gross margin is the percentage of revenue remaining after the cost of goods sold, reflecting core product profitability.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
AppLovin Corporation Gross Margin FAQ
- What is the gross margin for AppLovin Corporation (APP)?
- The gross margin for APP stock is 88.37%.
- Is AppLovin Corporation's gross margin high or low?
- AppLovin Corporation's gross margin of 88.37% is 22% above its 5-year average of 72.35%, near the high end of its 5-year range (55.41%–88.37%).
- What is the TTM average gross margin for AppLovin Corporation (APP)?
- The TTM average gross margin for APP stock is 85.85%.
- What is the 3Y average gross margin for AppLovin Corporation (APP)?
- The 3Y average gross margin for APP stock is 76.94%.
- What is the 5Y average gross margin for AppLovin Corporation (APP)?
- The 5Y average gross margin for APP stock is 72.35%.
AppLovin Corporation Gross Margin History
| DATE | GROSS MARGIN |
|---|---|
| 2025-12-31 | 87.86% |
| 2024-12-31 | 83.85% |
| 2023-12-31 | 80.64% |
| 2022-12-31 | 55.41% |
| 2021-12-31 | 64.62% |
| 2020-12-31 | 61.71% |
| 2019-12-31 | 75.73% |
| 2018-12-31 | 88.88% |
Related Metrics
About AppLovin Corporation
AppLovin Corporation provides a specialized software platform focused on empowering mobile application developers to enhance the marketing and revenue generation of their products. With operations spanning the United States and international markets, the company assists mobile app developers worldwide. Among its core software offerings is AppDiscovery, a marketing solution that intelligently connects advertiser demand with publisher supply through an auction-based model. Another key product is Adjust, an analytics platform that enables marketers to scale their mobile apps by offering capabilities for performance measurement, campaign optimization, and user data protection. Additionally, MAX is an in-app bidding software engineered to maximize the value derived from an app's advertising inventory by facilitating real-time competitive auctions. Its client base is broad, serving advertisers, publishers, internet platforms, and other stakeholders. Founded in 2011, the enterprise maintains its headquarters in Palo Alto, California.
- Sector
- Technology
- Industry
- Software - Application
- CEO
- Adam Arash Foroughi