AppLovin Corporation (APP) Goodwill
The goodwill for AppLovin Corporation (APP) is $1.54 Billion with a year-over-year change of -14.61%. Goodwill is an intangible asset recorded when a company acquires another business for more than the fair value of its identifiable net assets.
APP Goodwill Chart
Current Goodwill
$1.54B
$1.54 Billion
Year-over-Year Change
-14.61%
vs. $1.80B prior year
Historical Data
8
Years of data available
Annual Goodwill History
| Year | Goodwill | YoY Change | % Change |
|---|---|---|---|
| 2025 | $1.54B | $-263.44M | -14.61% |
| 2024 | $1.80B | $-39.42M | -2.14% |
| 2023 | $1.84B | +$19.09M | +1.05% |
| 2022 | $1.82B | +$857.33M | +88.71% |
| 2021 | $966.43M | +$716.65M | +286.92% |
| 2020 | $249.77M | +$112.65M | +82.16% |
| 2019 | $137.12M | +$38.48M | +39.00% |
| 2018 | $98.64M | — | — |
About AppLovin Corporation
AppLovin Corporation provides a specialized software platform focused on empowering mobile application developers to enhance the marketing and revenue generation of their products. With operations spanning the United States and international markets, the company assists mobile app developers worldwide. Among its core software offerings is AppDiscovery, a marketing solution that intelligently connects advertiser demand with publisher supply through an auction-based model. Another key product is Adjust, an analytics platform that enables marketers to scale their mobile apps by offering capabilities for performance measurement, campaign optimization, and user data protection. Additionally, MAX is an in-app bidding software engineered to maximize the value derived from an app's advertising inventory by facilitating real-time competitive auctions. Its client base is broad, serving advertisers, publishers, internet platforms, and other stakeholders. Founded in 2011, the enterprise maintains its headquarters in Palo Alto, California.
- Sector
- Technology
- Industry
- Software - Application
- CEO
- Adam Arash Foroughi