Meta Platforms, Inc. (META) vs The Procter & Gamble Company (PG)

A side-by-side comparison of Meta Platforms, Inc. and The Procter & Gamble Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.

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Different business models: META is classified in Communication Services; PG is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.

Total returnMETA vs PG

growth of $100 · dividends reinvested · last 14y
META +1470.4%PG +249.7%META compounded faster
05001k2k2kStart $1002015201820212024$1,570$350
META PG

META vs PG: by the numbers

  • META is the larger company ($1.51T vs $346.38B market cap).
  • META trades at the lower trailing earnings multiple (21.60 vs 21.73 P/E), one valuation lens rather than an overall verdict.
  • META converts more revenue to profit (32.84% vs 19.22% net margin).
  • META grew revenue faster over the past five years (17.89% vs 2.98% CAGR).
  • PG pays the higher dividend yield (2.87% vs 0.35%).

Metrics side by side

Valuation

MetricMETAPG
P/E ratio21.6021.73
Forward P/E18.0321.62
P/S ratio7.084.14
P/B ratio6.256.59
PEG ratio1.163.01
EV / EBITDA14.5116.53
FCF yield3.17%4.18%

Profitability

MetricMETAPG
Gross margin81.94%50.33%
Operating margin41.21%23.24%
Net margin32.84%19.22%
ROE28.97%30.58%
ROIC17.95%16.47%

Dividends

MetricMETAPG
Dividend yield0.35%2.87%
Payout ratio8.76%63.85%

Growth (annualized)

MetricMETAPG
Revenue CAGR (5Y)17.89%2.98%
EPS CAGR (5Y)18.60%5.39%
FCF CAGR (5Y)14.84%-1.64%
Total return CAGR (5Y)10.03%3.71%

Frequently asked

Which has the lower trailing P/E, META or PG?
META has the lower trailing P/E: META trades at 21.60 and PG at 21.73. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, META or PG?
Over the past five years, META grew revenue faster — META at a 17.89% CAGR versus PG at 2.98%.
Does META or PG pay a bigger dividend?
META yields 0.35% and PG yields 2.87% based on trailing dividends and the latest price.
Is META or PG more profitable?
META runs the higher net margin — META at 32.84% versus PG at 19.22%.
How have META and PG total returns compared?
Over the past 10 years, META delivered 17.02% and PG delivered 8.74% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.