Costco Wholesale Corporation (COST) vs Meta Platforms, Inc. (META)
META leads on 13 of 17 compared metrics.
A side-by-side comparison of Costco Wholesale Corporation and Meta Platforms, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 14, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
COST
Costco Wholesale Corporation
$982.35Consumer Defensive
META
Meta Platforms, Inc.
$566.98Communication Services
Total return — COST vs META
growth of $100 · last 14yCOST +1084.4%META +1383.1%META compounded faster
COST META
COST vs META: by the numbers
- •META is the larger company ($1.44T vs $435.65B market cap).
- •META trades at the lower earnings multiple (20.62 vs 49.41 P/E).
- •META converts more revenue to profit (32.84% vs 3.01% net margin).
- •META grew revenue faster over the past five years (17.89% vs 9.48% CAGR).
- •COST pays the higher dividend yield (0.55% vs 0.37%).
Which is better, COST or META?
Metric tally: COST 4 · META 13It depends on what you're optimizing for:
ValueMETA(lower P/E)
GrowthMETA(faster 5Y revenue CAGR)
IncomeCOST(higher dividend yield)
QualityCOST(higher ROIC)
Valuation
| Metric | COST | META |
|---|---|---|
| P/E ratio | 49.41 | 20.62● |
| Forward P/E | 43.40 | 16.20● |
| P/S ratio | 1.49● | 6.76 |
| P/B ratio | 13.03 | 5.97● |
| PEG ratio | 5.23 | 1.11● |
| EV / EBITDA | 29.43 | 13.37● |
| FCF yield | 2.02% | 3.32%● |
Profitability
| Metric | COST | META |
|---|---|---|
| Gross margin | 12.88% | 81.94%● |
| Operating margin | 3.82% | 41.21%● |
| Net margin | 3.01% | 32.84%● |
| ROE | 26.38% | 28.97%● |
| ROIC | 19.44%● | 17.95% |
Dividends
| Metric | COST | META |
|---|---|---|
| Dividend yield | 0.55%● | 0.37% |
| Payout ratio | 29.44% | 8.76% |
Growth (annualized)
| Metric | COST | META |
|---|---|---|
| Revenue CAGR (5Y) | 9.48% | 17.89%● |
| EPS CAGR (5Y) | 15.04% | 18.60%● |
| FCF CAGR (5Y) | 4.95% | 14.84%● |
| Total return CAGR (5Y) | 21.56%● | 11.51% |
Frequently asked
- Which is better, COST or META?
- It depends on your goal. value: META (lower P/E); growth: META (faster 5Y revenue CAGR); income: COST (higher dividend yield); quality: COST (higher ROIC). Across all compared metrics, META leads 13 to 4.
- Is COST or META cheaper?
- On trailing earnings, META is cheaper: COST trades at a 49.41 P/E and META at 20.62.
- Which has grown faster, COST or META?
- Over the past five years, META grew revenue faster — COST at a 9.48% CAGR versus META at 17.89%.
- Does COST or META pay a bigger dividend?
- COST yields 0.55% and META yields 0.37% based on trailing dividends and the latest price.
- Is COST or META more profitable?
- META runs the higher net margin — COST at 3.01% versus META at 32.84%.
- Which has been the better investment, COST or META?
- Over the past 10-year, COST delivered the higher annualized total return — COST at 21.26% versus META at 17.22%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Costco Wholesale P/E ratioMeta Platforms P/E ratioCostco Wholesale dividend yieldMeta Platforms dividend yieldCostco Wholesale ROEMeta Platforms ROECostco Wholesale operating marginMeta Platforms operating marginCostco Wholesale revenue growthMeta Platforms revenue growthCostco Wholesale free cash flowMeta Platforms free cash flow
Costco Wholesale & Meta Platforms appear in these rankings
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 14, 2026.