Booking Holdings Inc. (BKNG) vs Raymond James Financial, Inc. (RJF)
A side-by-side comparison of Booking Holdings Inc. and Raymond James Financial, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: BKNG is classified in Consumer Cyclical; RJF is classified in Financial Services. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
BKNG
Booking Holdings Inc.
$199.31Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
RJF
Raymond James Financial, Inc.
$177.18Financial ServicesDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — BKNG vs RJF
growth of $100 · dividends reinvested · last 27yBKNG +1112.7%RJF +4198.6%RJF compounded faster
BKNG RJF
BKNG vs RJF: by the numbers
- •BKNG is the larger company ($154.44B vs $34.04B market cap).
- •RJF trades at the lower trailing earnings multiple (15.12 vs 24.63 P/E), one valuation lens rather than an overall verdict.
- •BKNG converts more revenue to profit (22.23% vs 13.62% net margin).
- •BKNG grew revenue faster over the past five years (37.43% vs 13.02% CAGR).
- •RJF pays the higher dividend yield (1.22% vs 0.86%).
Metrics side by side
Valuation
| Metric | BKNG | RJF |
|---|---|---|
| P/E ratio | 24.63 | 15.12 |
| Forward P/E | 17.87 | 14.35 |
| P/S ratio | 5.36 | 2.02 |
| P/B ratio | N/A | 2.66 |
| PEG ratio | 0.16 | 2.76 |
| EV / EBITDA | 14.82 | N/A |
| FCF yield | 6.09% | N/A |
Profitability
| Metric | BKNG | RJF |
|---|---|---|
| Gross margin | 100.00% | 88.16% |
| Operating margin | 34.28% | 28.66% |
| Net margin | 22.23% | 13.62% |
| ROE | -96.88% | 17.08% |
| ROIC | 50.82% | 15.88% |
Dividends
| Metric | BKNG | RJF |
|---|---|---|
| Dividend yield | 0.86% | 1.22% |
| Payout ratio | 24.14% | 20.13% |
Growth (annualized)
| Metric | BKNG | RJF |
|---|---|---|
| Revenue CAGR (5Y) | 37.43% | 13.02% |
| EPS CAGR (5Y) | 158.62% | 21.61% |
| FCF CAGR (5Y) | 39.83% | N/A |
| Total return CAGR (5Y) | 17.66% | 16.87% |
Frequently asked
- Which has the lower trailing P/E, BKNG or RJF?
- RJF has the lower trailing P/E: BKNG trades at 24.63 and RJF at 15.12. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, BKNG or RJF?
- Over the past five years, BKNG grew revenue faster — BKNG at a 37.43% CAGR versus RJF at 13.02%.
- Does BKNG or RJF pay a bigger dividend?
- BKNG yields 0.86% and RJF yields 1.22% based on trailing dividends and the latest price.
- Is BKNG or RJF more profitable?
- BKNG runs the higher net margin — BKNG at 22.23% versus RJF at 13.62%.
- How have BKNG and RJF total returns compared?
- Over the past 10 years, BKNG delivered 14.24% and RJF delivered 18.74% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Booking P/E ratioRaymond James Financial P/E ratioBooking dividend yieldRaymond James Financial dividend yieldBooking ROERaymond James Financial ROEBooking operating marginRaymond James Financial operating marginBooking revenue growthRaymond James Financial revenue growthBooking free cash flowRaymond James Financial free cash flow
Booking & Raymond James Financial appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.