Amazon.com, Inc. (AMZN) vs The Coca-Cola Company (KO)
A side-by-side comparison of Amazon.com, Inc. and The Coca-Cola Company across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of July 28, 2026. Differences are shown without an overall score or investment verdict.
Different business models: AMZN is classified in Consumer Cyclical; KO is classified in Consumer Defensive. Margin, capital intensity, and valuation differences should be interpreted in that sector context.
AMZN
Amazon.com, Inc.
$230.86Consumer CyclicalDelayed quote: Jul 28, 2026, 4:00 PM EDT
KO
The Coca-Cola Company
$88.27Consumer DefensiveDelayed quote: Jul 28, 2026, 4:00 PM EDT
Total return — AMZN vs KO
growth of $100 · dividends reinvested · last 29yAMZN +236212.4%KO +441.6%AMZN compounded faster
Log scale — wide-divergence pair
AMZN KO
AMZN vs KO: by the numbers
- •AMZN is the larger company ($2.48T vs $379.78B market cap).
- •KO trades at the lower trailing earnings multiple (26.44 vs 27.68 P/E), one valuation lens rather than an overall verdict.
- •KO converts more revenue to profit (27.80% vs 12.22% net margin).
- •AMZN grew revenue faster over the past five years (12.13% vs 8.07% CAGR).
- •KO pays a dividend (2.47% yield), while AMZN has no payments in the available dividend history.
Metrics side by side
Valuation
| Metric | AMZN | KO |
|---|---|---|
| P/E ratio | 27.68 | 26.44 |
| Forward P/E | 26.18 | 25.72 |
| P/S ratio | 3.39 | 7.36 |
| P/B ratio | 5.69 | 10.78 |
| PEG ratio | 1.10 | 0.98 |
| EV / EBITDA | 16.84 | 25.53 |
| FCF yield | N/A | 3.46% |
Profitability
| Metric | AMZN | KO |
|---|---|---|
| Gross margin | 50.60% | 61.74% |
| Operating margin | 11.50% | 29.34% |
| Net margin | 12.22% | 27.80% |
| ROE | 20.55% | 40.74% |
| ROIC | 10.70% | 13.00% |
Dividends
| Metric | AMZN | KO |
|---|---|---|
| Dividend yield | N/A | 2.47% |
| Payout ratio | N/A | 68.20% |
Growth (annualized)
| Metric | AMZN | KO |
|---|---|---|
| Revenue CAGR (5Y) | 12.13% | 8.07% |
| EPS CAGR (5Y) | 27.90% | 11.12% |
| FCF CAGR (5Y) | -21.57% | -9.38% |
| Total return CAGR (5Y) | 5.00% | 11.23% |
Frequently asked
- Which has the lower trailing P/E, AMZN or KO?
- KO has the lower trailing P/E: AMZN trades at 27.68 and KO at 26.44. P/E is one valuation measure and does not by itself establish which business is cheaper.
- Which has grown faster, AMZN or KO?
- Over the past five years, AMZN grew revenue faster — AMZN at a 12.13% CAGR versus KO at 8.07%.
- Does AMZN or KO pay a bigger dividend?
- KO pays a dividend (2.47% yield), while AMZN has no payments in the available dividend history.
- Is AMZN or KO more profitable?
- KO runs the higher net margin — AMZN at 12.22% versus KO at 27.80%.
- How have AMZN and KO total returns compared?
- Over the past 10 years, AMZN delivered 20.18% and KO delivered 10.23% annualized total return. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Amazon.com P/E ratioCoca-Cola P/E ratioAmazon.com dividend yieldCoca-Cola dividend yieldAmazon.com ROECoca-Cola ROEAmazon.com operating marginCoca-Cola operating marginAmazon.com revenue growthCoca-Cola revenue growthAmazon.com free cash flowCoca-Cola free cash flow
Amazon.com & Coca-Cola appear in these rankings
Highest Dividend Yield Stocks25+ Year Dividend GrowersHighest ROE StocksHighest 10-Year Total Return Stocks
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Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified July 28, 2026.