Affirm Holdings, Inc. (AFRM) vs T. Rowe Price Group, Inc. (TROW)

A side-by-side comparison of Affirm Holdings, Inc. and T. Rowe Price Group, Inc. across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of October 3, 2026. Differences are shown without an overall score or investment verdict.

Compare

Total return — AFRM vs TROW

growth of $100 · dividends reinvested · last 6y
AFRM -27.2% (-5.2%/yr)TROW -8.4% (-1.4%/yr)TROW compounded faster over this window
050100150Start $10020222023202420252026$73$92
AFRM TROW

AFRM vs TROW: by the numbers

  • •AFRM is the larger company ($23.70B vs $22.42B market cap).
  • •TROW trades at the lower trailing earnings multiple (10.49 vs 12.82 P/E), one valuation lens rather than an overall verdict.
  • •AFRM converts more revenue to profit (46.11% vs 29.26% net margin).
  • •AFRM grew revenue faster over the past five years (36.90% vs 1.39% CAGR).
  • •TROW pays a dividend (4.94% yield), while AFRM has no payments in the available dividend history.

Metrics side by side

Valuation

MetricAFRMTROW
P/E ratio12.8210.49
Forward P/E35.6210.26
P/S ratio5.662.95
P/B ratio4.322.04

Profitability

MetricAFRMTROW
Gross marginN/A62.67%
Operating margin15.50%30.27%
Net margin46.11%29.26%
ROE35.19%20.19%

Affirm Holdings, Inc.: Gross margin is not shown for a lender or insurer: its revenue is interest, premiums and fees rather than the sale of goods, so there is no cost of goods sold to measure it against.

Dividends

MetricAFRMTROW
Dividend yieldN/A4.94%
Payout ratioN/A51.86%

Growth (annualized)

MetricAFRMTROW
Revenue CAGR (5Y)36.90%1.39%
EPS CAGR (5Y)N/A-1.68%
Total return CAGR (5Y)-9.69%-7.97%

Frequently asked

Which has the lower trailing P/E, AFRM or TROW?
TROW has the lower trailing P/E: AFRM trades at 12.82 and TROW at 10.49. P/E is one valuation measure and does not by itself establish which business is cheaper.
Which has grown faster, AFRM or TROW?
Over the past five years, AFRM grew revenue faster — AFRM at a 36.90% CAGR versus TROW at 1.39%.
Does AFRM or TROW pay a bigger dividend?
TROW pays a dividend (4.94% yield), while AFRM has no payments in the available dividend history.
Is AFRM or TROW more profitable?
AFRM runs the higher net margin — AFRM at 46.11% versus TROW at 29.26%.
How have AFRM and TROW total returns compared?
Over the past 5 years, AFRM delivered -9.69% and TROW delivered -7.97% annualized total return. Past performance doesn't predict future results.

Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified October 3, 2026.