Snap Inc. (SNAP) Net Profit Margin: -6.72%
Is Snap Inc.’s net profit margin high or low?
Snap Inc.'s net profit margin of -6.72% is 69% above its 5-year average of -21.68%, near the high end of its 5-year range (-37.69%–-6.72%).
As of Wednesday, June 17, 2026. 35.32% above its 12-month average of -10.39%.
SNAP Net Profit Margin Chart
SNAP Average Net Profit Margin Chart
SNAP Current vs Average Net Profit Margin Chart
SNAP Net Profit Margin Metrics
NET PROFIT MARGIN
-6.72%
NET PROFIT MARGIN AVG TTM
-10.39%
NET PROFIT MARGIN AVG 3Y
-20.14%
NET PROFIT MARGIN AVG 5Y
-21.68%
NET PROFIT MARGIN AVG 10Y
-134.29%
NET PROFIT MARGIN AVG 15Y
N/A
NET PROFIT MARGIN AVG 20Y
N/A
CURRENT VS TTM AVG
+35.32%
CURRENT VS 3Y AVG
+66.63%
CURRENT VS 5Y AVG
+69.01%
CURRENT VS 10Y AVG
+95.00%
CURRENT VS 15Y AVG
N/A
CURRENT VS 20Y AVG
N/A
SNAP Competitors' Net Profit Margin
| NAME | MARKET CAP | NET PROFIT MARGIN | TTM | 3Y | 5Y |
|---|---|---|---|---|---|
| Snap Inc. (SNAP) | $8.16B | -6.72% | -10.39% | -20.14% | -21.68% |
| Zillow Group, Inc. Class C (Z)vs › | $8.20B | 2.27% | -2.06% | -4.35% | -8.69% |
| Match Group, Inc. (MTCH)vs › | $8.52B | 18.83% | 16.71% | 16.04% | 13.38% |
| The Trade Desk, Inc. (TTD)vs › | $8.73B | 14.57% | 15.70% | 10.99% | 14.08% |
| Pinterest, Inc. (PINS)vs › | $13.61B | 7.64% | 30.47% | 14.08% | 10.17% |
| Charter Communications, Inc. (CHTR)vs › | $19.36B | 9.03% | 9.16% | 9.01% | 8.63% |
| Roku, Inc. (ROKU)vs › | $20.56B | 4.06% | -0.64% | -9.39% | -4.96% |
| Omnicom Group Inc. (OMC)vs › | $21.94B | 0.32% | 4.56% | 6.92% | 7.44% |
| Reddit, Inc. (RDDT)vs › | $33.76B | 28.60% | -6.60% | -12.07% | -16.75% |
| Live Nation Entertainment, Inc. (LYV)vs › | $40.20B | 0.33% | 2.92% | 2.47% | -15.52% |
Margin Comparison
Operating Margin
-6.8%
Net Profit Margin
-6.7%
Snap Inc. Net Profit Margin Formula & Definition
Net Profit Margin = Net Income / Revenue
Net profit margin is the percentage of revenue that becomes net income after all expenses, taxes, and interest.
Expanded definitions: Investopedia, Wikipedia, Corporate Finance Institute
Snap Inc. Net Profit Margin FAQ
- What is the net profit margin for Snap Inc. (SNAP)?
- The net profit margin for SNAP stock is -6.72%.
- Is Snap Inc.'s net profit margin high or low?
- Snap Inc.'s net profit margin of -6.72% is 69% above its 5-year average of -21.68%, near the high end of its 5-year range (-37.69%–-6.72%).
- What is the TTM average net profit margin for Snap Inc. (SNAP)?
- The TTM average net profit margin for SNAP stock is -10.39%.
- What is the 3Y average net profit margin for Snap Inc. (SNAP)?
- The 3Y average net profit margin for SNAP stock is -20.14%.
- What is the 5Y average net profit margin for Snap Inc. (SNAP)?
- The 5Y average net profit margin for SNAP stock is -21.68%.
- What is the 10Y average net profit margin for Snap Inc. (SNAP)?
- The 10Y average net profit margin for SNAP stock is -134.29%.
Snap Inc. Net Profit Margin History
| DATE | NET PROFIT MARGIN |
|---|---|
| 2025-12-31 | -7.76% |
| 2024-12-31 | -13.02% |
| 2023-12-31 | -28.71% |
| 2022-12-31 | -31.07% |
| 2021-12-31 | -11.85% |
| 2020-12-31 | -37.69% |
| 2019-12-31 | -60.25% |
| 2018-12-31 | -106.39% |
| 2017-12-31 | -417.61% |
| 2016-12-31 | -127.24% |
| 2015-12-31 | -635.65% |
Related Metrics
About Snap Inc.
Snap Inc. is a global technology company focused on cameras, serving users across North America, Europe, and other international regions. Its primary product is Snapchat, a powerful camera application that facilitates visual communication through short videos and images. This app boasts several key features, including its Camera function, Communication tools, Snap Map, Stories, and Spotlight. In addition to its software, Snap Inc. develops Spectacles, smart glasses designed to integrate with Snapchat for capturing media from a first-person perspective. The company also offers a comprehensive suite of advertising products, encompassing augmented reality (AR) ads and various Snap ad formats like single image/video, story, collection, and dynamic ads, as well as commercials. Founded in 2010, the company initially operated as Snapchat, Inc. before adopting the name Snap Inc. in September 2016. Its headquarters are located in Santa Monica, California.
- Sector
- Communication Services
- Industry
- Internet Content & Information
- CEO
- Evan T. Spiegel