Snap Inc. (SNAP) vs Zillow Group, Inc. Class C (Z)
Z leads on 7 of 10 compared metrics.
A side-by-side comparison of Snap Inc. and Zillow Group, Inc. Class C across valuation, profitability, dividends, and growth — built entirely from reported fundamentals, as of June 13, 2026. The ● marks the stronger figure on each row (cheaper multiple, higher margin/return).
SNAP
Snap Inc.
$5.26Communication Services
Z
Zillow Group, Inc. Class C
$32.03Communication Services
Total return — SNAP vs Z
growth of $100 · last 9ySNAP -78.5%Z -7.5%Z compounded faster
SNAP Z
SNAP vs Z: by the numbers
- •SNAP is the larger company ($8.90B vs $7.70B market cap).
- •Z is profitable (2.27% net margin) while SNAP runs a net loss (-6.72%).
- •SNAP grew revenue faster over the past five years (16.73% vs -4.73% CAGR).
Which is better, SNAP or Z?
Metric tally: SNAP 3 · Z 7It depends on what you're optimizing for:
GrowthSNAP(faster 5Y revenue CAGR)
QualityZ(higher ROIC)
Valuation
| Metric | SNAP | Z |
|---|---|---|
| P/E ratio | — | 128.53 |
| Forward P/E | 42.69 | — |
| P/S ratio | 1.46● | 2.85 |
| P/B ratio | 4.26 | 1.74● |
| PEG ratio | — | 46.40 |
| EV / EBITDA | — | 20.69 |
| FCF yield | 6.86%● | 5.61% |
Profitability
| Metric | SNAP | Z |
|---|---|---|
| Gross margin | 55.77% | 73.34%● |
| Operating margin | -6.77% | 0.41%● |
| Net margin | -6.72% | 2.27%● |
| ROE | -19.66% | 1.38%● |
| ROIC | -8.20% | -0.55%● |
Growth (annualized)
| Metric | SNAP | Z |
|---|---|---|
| Revenue CAGR (5Y) | 16.73%● | -4.73% |
| EPS CAGR (5Y) | — | 2.77% |
| FCF CAGR (5Y) | — | 9.31% |
| Total return CAGR (5Y) | -39.34% | -21.98%● |
Frequently asked
- Which is better, SNAP or Z?
- It depends on your goal. growth: SNAP (faster 5Y revenue CAGR); quality: Z (higher ROIC). Across all compared metrics, Z leads 7 to 3.
- Which has grown faster, SNAP or Z?
- Over the past five years, SNAP grew revenue faster — SNAP at a 16.73% CAGR versus Z at -4.73%.
- Is SNAP or Z more profitable?
- Z runs the higher net margin — SNAP at -6.72% versus Z at 2.27%.
- Which has been the better investment, SNAP or Z?
- Over the past 5-year, Z delivered the higher annualized total return — SNAP at -39.34% versus Z at -0.06%. Past performance doesn't predict future results.
Go deeper
Dig into the metrics
Snap P/E ratioZillow Group P/E ratioSnap dividend yieldZillow Group dividend yieldSnap ROEZillow Group ROESnap operating marginZillow Group operating marginSnap revenue growthZillow Group revenue growthSnap free cash flowZillow Group free cash flow
Snap & Zillow Group appear in these rankings
Figures are sourced from reported fundamentals and the latest end-of-day price. This comparison is informational only and is not investment advice. Past performance does not predict future results. See our methodology. Compiled by TGMCharts Research · data verified June 13, 2026.